Blogging is probably the best way to reach out to your customers and build your brand voice on the internet. According to a recent HubSpot survey, marketers prioritizing blogging efforts are 13 times more likely to see positive ROI. One of the primary reasons behind the success of blogging is
At various points in our careers, there come periods when we are so knee-deep in our specialisations that we sometimes miss out on the bigger picture. This is especially true of young SEO professionals (in some cases, even experienced ones!). A widespread misconception among them perfectly summarises my first
Web development technologies evolve by leaps and bounds as enterprises tend to come up with corporate websites. But then, even a unique-looking and visually appealing website can also seem outdated after some time without the latest trends. If you do not update your business website regularly, chances are high
As a marketer, all your efforts spent into writing an email are lost if you are unable to convert subscribers into customers. Charging in with the best content is not enough if you don’t understand what they need or offer them services/products that match their requirements. You may
In this age of digitization, there are many things that are evolving at a rapid pace. And with that, the corporate world is evolving too. The work culture nowadays is getting almost all digitized and online. In recent times, there has been a complete overhaul in the way the work
Global ecommerce sales are set to reach a staggering 4.2 trillion in 2020. But even though the opportunities are ample, many smaller ecommerce websites are struggling to compete with the enormous companies like Amazon and Walmart. To survive in today’s digital selling environment, ecommerce stores must followthe best
The holiday season is almost here. For online retailers, this is a time to grow and beat the sales records set last year. But how does one achieve such hefty goals in a fiercely competitive landscape? Predictive analytics is the answer. Sometimes referred to as point-of-sale analytics, these
We all have heard of the phrase - content is king. Yet even after enthroning content as one of your main marketing channels, the king is still not commanding enough action from your subjects (sorry, customers). Your content is still not driving the desired results. There’s no reason your content
According to a report, “90% of social media users have already used social media as a way to communicate with a brand or business.” No doubt, implementing a well-thought-out social media strategy can help your business in many ways, especially by facilitating better customer interactions. However, with the
You have certainly wondered if it will cost you less to keep your web designer as your hosting provider than to hire a hosting company. Is there even a possibility that your web designer hosts a website? Yes, there is. However, the more important question is should your web designer
In today’s world where tablets and smartphones are available to practically every student in any classroom, access to all sorts of information is just seconds away. What’s more, college students are big consumers of social media content; available statistics put the percentage of college students that use social
Learning how to interact and build a relationship with social media influencers is increasingly important for your continued success in the business world - social media influencers are becoming the primary way businesses advertise their products and build their brand. Sadly, the social media space is vastly different from traditional ad
Whether you're just starting or you have already reached a point where you already have a wide customer base, it's essential that you have to stay up to date with the current marketing trends and strategies for your e-commerce business. To start your own e-
If you want to know website traffic and how your website is performing, its visitor and engagement. These tools will help
We are soon approaching a great holiday season, right from November-2019 to January-2020. At the present moment, ecommerce is booming, and new records of high online sales are being reported from different corners of the planet. 1. Our Quest for Ecommerce Personalization Thanks to our quest for delivering
When you’re not feeling well, you head to the doctor. Why should this be different when it comes to your branding? Time to call in a brand tracking doctor! As a brand manager, you need a strategy for defining and monitoring your brand health. However, this can be hard
