Sales are a game of numbers. To determine which tools you should use, you must first understand the four sales stages. This way, you can target the agencies that provide instant conversions and sales. With the proper marketing channels, your sales will soar like an eagle.
There are a lot of sales tools out there. That's why choosing the useful ones for your company is challenging. Your goal is to eliminate tools that do not suit your needs and then find the right software that suits your needs perfectly.
What are sales tools?
Sales tools are the systems and processes that software companies use to manage their sales operations. These tools help salespeople do their jobs more efficiently, spending more time selling and less on administrative tasks. They can be divided into four categories: sales prospecting & enablement, lead generation, sales productivity, CRM (customer relationship management), and reporting/analytics tools.
They need to use these tools to work more efficiently, close deals faster and improve their overall performance. It's one thing to have a good product or service; it's another thing to sell it successfully. Salespeople need all the help they can get to make sure they close as many deals as possible while minimizing their efforts in reaching those goals.
How do sales tools help businesses?
Sales tools are essential to any business, whether big or small. The reason for this is that sales tools help companies to be able to sell their products and services more efficiently and effectively.
They allow businesses to manage their leads effectively by providing real-time information about their prospects. This information will help marketers understand what their customers want to offer those services or products at the right time when they are ready to buy them. Sales teams can then use this information to communicate with prospects in a personalized manner to increase engagement rates and conversion rates.
Sales tools are not just used by sales professionals but also by other departments such as marketing, finance, and operations. The reason why these teams use sales tools is to have a better understanding of their ROI on marketing spending and what they can do to help improve the sales team's performance. They allow you to plan, forecast and manage your sales process.
How to choose the best sales tools?
There are many different sales tools on the market. It can be hard to determine which ones are worth purchasing and which will waste your time and money. Choosing the right tools for your business is vital because tools that work well for one company may not be a good fit for another.
1) What is your business trying to achieve? This is an essential question before shopping for new software or other tools.
2)What are your goals? Do you want more leads, more conversions or increased customer satisfaction? Once you know what you're trying to accomplish, it will be easier to find the right tool.
3) Think about how much time and money you want to invest in this technology. Salespeople are always looking for ways to save time and make more money — but they also need something that won't overwhelm them with too many features or tasks.
4) Be honest with yourself about how much time you have available, what type of person you are (do you like getting things done quickly or do you prefer taking things slow?) and how much money you want to spend on this technology before investing any real time into learning it properly.
5) Determine the pain points in your current process or workflow that need improvement. Review the options available, considering their price, functionality and ease of use.
40 Diverse sales tools
Sales tools are the tools that help you sell your products or services. They can be anything from a product catalog to a website, and they can be physical or digital. They are used by businesses to provide information and educate their customers on what they offer. Here are some of the best sales tools:
a) Sales enablement
Sales enablement is a catch-all term for the various technologies that help salespeople learn about products and services, manage their time and workflow, and collaborate with other team members. They help salespeople close more deals. They can be as simple as an email template or as complex as a digital sales assistant that automates the lead follow-up process.
Highspot is a sales enablement platform that helps you create, organize and share content with your team. It works best for businesses that have lots of salespeople or teams who work remotely. It's also great if you're looking to build a library of helpful content that anyone can access anytime.
Suppose you're looking for an all-in-one solution for your sales team. In that case, this tool helps you create automated workflows triggered by specific actions or milestones in the sales process — like when a prospect reaches out asking for pricing information or a demo. You can use this automation feature to keep track of every step in the pipeline, focusing on closing deals instead of managing paperwork.
Mindtickle is an AI-powered sales lead scoring platform that automates lead scoring and prioritization. It helps to improve sales performance by giving real-time data on every prospect in your pipeline.
The tool uses machine learning algorithms to score each candidate based on their likelihood of becoming a customer — from hot leads who will buy soon to cold leads who may never buy at all. This way, your reps can focus on only those who have the potential to buy from them instead of wasting time on dead ends.
Outreach is a lead generation tool that allows you to find new prospects. It also tracks and manages your leads throughout the sales process. Outreach uses artificial intelligence (AI) to find opportunities for your business and will enable you to contact them effectively.
This tool can generate leads from different email lists or phone numbers. AI technology helps personalize each message, so it appeals more to potential clients than generic messages. This tool also gives you access to real-time analytics to see how well your messages are performing with customers and prospects alike.
A crayon is a cloud-based tool that makes it easy for sales teams to share content. This tool allows users to create custom libraries and share content with their team members. It also helps users track their sales activities, manage leads and do other things like create reports and follow email campaign performance.
Pricing: They have three packages which are small-business, mid-market and enterprise.
It allows you to create a customized dashboard for every stage in your pipeline, so you can track important metrics like opportunity status, deal size, close dates and more. The cloud-based CRM allows users to organize contacts into groups, set up automated reminders, track emails, create custom workflows and more.
Qwilr is a sales enablement tool that allows you to create, edit and send professional-looking proposals, contracts and agreements in minutes. You can use Qwilr to develop sales proposals, contracts, and other documents that are easy to update as your deal progresses while still looking great.
Pricing: There are two packages available which are Business and Enterprise.
Real-time collaboration with clients through email and the web app lets them see each change you make as you work together on your deal. A simple visual editor makes it easy to customize all your documents in real-time.
The most popular sales enablement tool is Seismic. Seismic is a sales CRM that helps you manage your pipeline, track leads, and collaborate with your team. It's the easiest way to get started with Salesforce automation.
Seismic lets you track all your leads in one place to see which ones are hot and cold. With Seismic, you can also send email campaigns to specific groups of leaders based on their stage in the pipeline or their company size. And if you want to get even more advanced, Seismic integrates with Zapier so that you can connect it with hundreds of other apps too!
It is a great sales enablement tool that helps companies train their sales teams through video content. The platform allows users to create videos for their reps and share them in an easy-to-view format. This helps ensure that agents get the most up-to-date information on your products, services and pricing plans.
Veelo is a CRM tool that helps salespeople manage their leads and follow-ups from one central location. It has a user-friendly interface that makes it easy to manage your leads from anywhere using any device, including desktop computers, smartphones or tablets. The software also allows you to create custom workflows based on your unique business needs to ensure everyone stays focused on what matters most — closing deals!
b) Sales prospecting
Sales prospecting is identifying potential customers who may be interested in a product or service and qualifying them as leads. It can be done manually through social media or software tools designed specifically for salespeople. It is one of the essential parts of a successful sales process. Without it, you'll never have the opportunity to meet new customers or close deals with existing ones.
Clearbit is one of those tools that people can use in all sorts of ways. Still, its Salesforce integration makes it especially valuable for salespeople looking for more efficient methods to prospect for leads.
The tool uses machine learning algorithms to analyze email addresses from within Salesforce contacts so that when you receive an email from someone who doesn't have an email address listed in Salesforce, Clearbit will automatically identify them as a lead based on their name alone, allowing you to pursue them at the right time.
Zoominfo makes it easy to find essential contact information on people at companies you're targeting — including their email address, phone number, social media accounts and more — so that you can reach out directly when appropriate. It also allows you to gather information about industries and companies and pull reports on how many employees work there or how much revenue they make annually.
It allows you to build up your database of potential buyers using data from LinkedIn and other sources. It also gives you access to company profiles and contact information to decide which people are worth reaching out to first.
If you're looking for new companies to reach out to and sell to, BuiltWith can help. The site lets you enter the type of company you're looking for and then lists all of the websites related to that industry or type of business. For example, suppose you're selling software. In that case, you could enter "software" into the search bar and see which websites are related to software development, marketing and other aspects of running a business.
Pricing: There are three packages available which are Basic, Pro and Enterprise.
BuiltWith provides a comprehensive database of websites by type and industry. It lists all the technologies a website uses and links to their respective websites. The data is updated daily, so it's always current. This tool is excellent for figuring out what technologies an organization uses before reaching out to them about your product or service offering.
Apollo is a sales automation tool that streamlines your entire sales process and helps you close more deals faster. It allows you to schedule meetings with anyone on your contact list, send customized emails, and track progress on your pipeline. The platform integrates with Gmail and Outlook, so there's no need for additional email clients or software.
Pricing: There are four packages available: Free, Basic, Professional and Custom.
The software tracks activity from search to close — including emails sent, calls made, and meetings scheduled — so that you can analyse whether your reps are doing what they're supposed to do or not doing what they should be doing.
MatterMark allows you to search for potential customers by industry and location. You can see which companies have recently raised funding and how much money they've raised. The site also shows you who's hiring, so it's a great way to find new leads or contacts at companies that might be interested in your services.
Pricing: There are four packages available: Data enrichment, Enterprise and Professional.
The company's SaaS platform collects and analyses data from thousands of public and private companies to provide insights into their funding history, exits and valuations.
Contactout is a tool that allows users to quickly and easily generate leads and find anyone's contact information. It uses a variety of data sources, including social media, public records, and the web, to provide users with the most up-to-date contact information available. It is an essential tool for sales professionals, recruiters, and anyone else who needs to quickly and easily connect with potential customers or candidates.
Vainu is a sales prospecting tool that helps you find leads, uncover data about them, and then connect with them via phone or email. It's an excellent tool for small businesses who want to find tips independently instead of paying someone else.
Pricing: There are four packages available which are Free, team, business and enterprise
When you connect accounts like Gmail or Salesforce, Vainu will automatically pull in relevant data so that all information about each contact is easily accessible when you need it most.
Cognism helps you keep track of all your leads and prospects. You can add notes and tags to each individual, so it's easy for you to find them later if needed. You can schedule meetings, send emails or messages from within the app and track your progress over time.
The tool also allows you to assign tasks to different people within your company or team so that everyone knows what needs to be done next regarding following up on leads or closing deals with customers.
c) Sales engagement
Sales engagement builds long-lasting relationships between sales and the rest of the company. It relies on automated and manual processes, personalization, and automation to drive customer experiences tailored to each person's needs.
It is the new way to think about sales. It's not just about building relationships with customers or providing excellent service. Sales engagement is about being proactive and engaging with your customers in relevant ways — both in person and online.
Groovehq is a web-based CRM solution that helps you manage leads and track real-time activities. It features powerful analytics and reporting features. Groovehq also has integrations with other popular productivity apps such as Shopify, Slack, Salesforce and more.
Pricing: There are two packages available which are Standard and Pro.
You can also use it to monitor the effectiveness of your sales processes by analysing completion rates of tasks or activities, such as sending out emails or making phone calls. You can even track how long it takes for a new employee to complete their first few tasks to determine how long it should take someone else in the future, which will help you better manage your time and resources.
Outreach is a CRM tool that helps you create personalized email campaigns in minutes, so you can send personalized emails to prospects without having to write each one by hand. You can also use Outreach's platform to track the success of each email campaign, including how many people opened each message and what links they clicked on within each email.
Outreach is a sales engagement tool that allows users to manage and track outreach efforts in real time. It enables sales reps to create personalized emails for each prospect, automatically sent out when the time is right (e.g., after 15 minutes, one hour or three hours). Outreach also has a built-in calendar feature that lets reps schedule follow-up emails while giving them the option to send reminders just before the scheduled date arrives.
SalesHandy is a sales engagement platform that helps companies set up automated processes for reaching out to prospects, scheduling meetings and tracking their follow-up efforts. It is an all-in-one sales engagement tool that helps you manage your entire pipeline, from identifying and contacting leads through closing deals and providing post-sale customer support.
Pricing: There are four packages available which are Free, Regular, Plus and Enterprise.
The platform features robust tools for managing contacts, setting up automated follow-up email sequences, and tracking progress against sales goals. SalesHandy also includes a suite of productivity tools such as a calendar view that allows you to schedule meetings with clients or team members directly from the dashboard — no need to switch between apps anymore!
MailShake is a platform that allows you to connect with your leads in real-time through personalized email campaigns, phone calls and live chat sessions. It integrates with your CRM system so you can track all interactions with leaders, including emails, calls and live chats. You can also use MailShake to send automated email campaigns based on behavior or location, which makes it great for cold outreach and lead generation campaigns.
It syncs with your existing customer database so you can target specific groups of people based on their information and past purchases. You can also use MailShake to send newsletters to your entire database at once — even if it's large enough that it would typically take days to send manually. Using MailShake's automation rules, you can trigger specific actions based on different events, such as sending an email after a prospect opens an email or when they click on a link within your email campaign etc. This way, you can engage with them at every stage of the buying process.
Yesware is a Gmail and Outlook add-on that allows you to track email opens and clicks in real-time. You can also add notes to emails so that when someone opens an email, it will pop up in their inbox with a message saying, "John Doe opened this email." This makes it easy for you to follow up with people who have not responded to emails within 24 hours.
Pricing: There are four packages which are Pro, Premium, Enterprise and Custom plan.
You can see when recipients open your message, when they reply, which links they click, and more. The tool also integrates with other productivity apps like Google Calendar to schedule meetings directly from the inbox.
d) Customer management
It is the key to growing your sales; as such, it is one of the essential tools you can use. The quality of your customer data will determine how well you can identify and target your leads, nurture them through the sales cycle, sell to them, and deliver excellent customer experiences after the sale.
Customer management tools are designed to make managing your customers easy. They allow you to collect data from any channel where the customer interacts with your company: phone calls, emails, social media posts, reviews, etc. The data is then stored in one place so that you can easily access it for analysis or reporting purposes.
Salesforce is the most popular CRM system for businesses of all sizes. It's flexible, customisable and has many integrations with other systems. The product is available on-premise or as a cloud service (Enterprise and Unlimited editions). The cloud option allows you to access your data from any device and to quickly scale up or down as your business grows or shrinks.
Pricing: Three packages are available which are Small-business, Mid-market and Enterprise.
It has a large ecosystem of partners who provide everything from customer support to shipping solutions that integrate with its platform. Salesforce provides an easy way to store all information on your leads and customers, such as their essential contact information, emails and phone numbers, and notes about your conversations.
HubSpot is a CRM tool that can be used by companies with sales teams of any size. The software helps you manage leads and convert them into customers through email campaigns, landing pages and other forms of marketing collateral. It also includes analytics tools to see how your emails perform over time and where your website visitors come from.
Pricing: There are four packages which are Free, Starter, Professional and Enterprise.
It's feature-rich and can manage leads, track email sequences, and create reports. Hubspot CRM is a customer relationship management tool that has been designed specifically for the needs of salespeople. It also integrates with other tools like Gmail and Google Calendar, allowing you to connect with your contacts seamlessly.
Marketo is the leading marketing and sales software provider for the modern enterprise. Marketo's full-featured marketing automation platform helps marketers create and execute personalized, relevant customer engagement programs that accelerate revenue growth and improve ROI.
Pricing: There are four packages available: Growth, Select, Prime and Ultimate.
The platform helps businesses manage the entire sales funnel, from lead generation to customer retention. This CRM has built-in marketing automation tools that help you nurture leads, track their activity online and offline, and create custom campaigns based on their behavior.
A customer relationship management (CRM) tool helps businesses track customers' information and activities. The software can manage leads and existing customers, organize sales processes, and automate repetitive tasks. It also keeps track of essential data such as revenue, orders, and invoices.
Pricing: There are mainly two packages which are Pro and Max.
Keap enables you to create and manage customer profiles, segment customers by activity and activity history, set up campaigns by email or social media channel, track customer interactions, monitor online reputation and use artificial intelligence to predict customer behavior.
Salesloft is a customer relationship management (CRM) tool that helps sales teams track and manage leads, generate and qualify sales opportunities, and collaborate with the rest of their team. It is a CRM that allows you to organize your customers and sales teams. It has features like lead generation, email marketing and sales analytics. You can also send emails through the platform. The best part? Salesloft integrates with almost every other tool out there.
Pricing: There are four packages available which are Labs, Prospect, Sell and Engage.
The goal of every sales funnel is to increase revenue by bringing more leads through each stage of the funnel while maintaining consistent quality at each location. To do this successfully, you need good tools like SalesLoft that will help you manage these touchpoints efficiently so that nothing falls through the cracks!
6. Agile CRM
Agile CRM is a free tool for ten users. It enables business users to manage their contacts into personas and track their interactions with them over time using workflow automation tools. It also includes an email marketing feature that allows users to create custom campaigns based on specific criteria such as geographic location or job title.
Pricing: There are four packages available: free, starter, regular and enterprise.
From sales and marketing automation to customer support and billing, Agile CRM allows you to centralize all your data so all team members can easily access it. It will allow them access to all their information before they call or email them. This way, they can provide a better experience for your client and ensure no details are left out when addressing an issue.
Insightly is a CRM tool that helps you keep track of your contacts, including contact management and opportunity tracking systems. This can be an excellent tool for sales teams who want to stay on top of their leads and prospects.
Pricing: There are three packages available: Plus, Professional and Enterprise.
You can also integrate with other apps like MailChimp or Zapier so that whenever you send out an email or create an account on your website, it automatically updates Insightly.
e) Sales Productivity
Sales productivity is a big deal for any business. It's not just about getting people in the door and getting them to buy — it's also about getting your sales team productive and focused on the right things.
These tools can help you manage your time and resources better. You can be more productive and effective in your daily activities and have more control over all aspects of your business.
Calendly helps you create a calendar where you can share your availability with your prospects. This eliminates the back-and-forth of figuring out a time that works for both of you. It also allows you to add notes about the meeting and why they need to meet with you in person.
Pricing: There are four packages available: Essentials, professional, Teams and Enterprise.
It makes it easy for customers to schedule meetings with your sales team online through a simple calendar interface without picking up the phone or sending emails back and forth over days or weeks. This tool eliminates the back-and-forth between buyer and seller, so both parties know exactly when they can interact.
Zoom is a popular video conferencing platform with over 1 million users in more than 60 countries. It allows you to host high-quality video meetings with up to 100 people and supports screen sharing and online whiteboarding.
Pricing: There are four available packages: Basic, Pro, Business and Enterprise.
You can even record these meetings to save them for future reference and review later. Zoom also provides free audio conferencing capabilities to dial into calls from anywhere worldwide and recording features to save your conversations for future reference.
Typeform is a survey tool that lets you quickly gather customer or potential leads' feedback. It has been used by thousands of companies across industries, including Salesforce and Microsoft.
Pricing: Four packages are available: Free, Basic, Plus and Business.
You can use Typeform to create beautiful surveys that look great on any device while tracking responses in real-time. You can even add multiple-choice questions that allow respondents to select their answers visually (by clicking or tapping on a picture).
Airtable is a collaborative database that lets you build custom databases for customer records, product catalogs, inventory, and more. It's easy to use and helps keep everyone in sync on important information without sending emails back and forth all day.
Pricing: Four packages are available, which are free, plus, pro and enterprise.
It is a data management platform that lets you create custom databases and forms from scratch. It's easy to use and offers a lot of flexibility. This makes it great for salespeople who want to build their CRM or project management tool.
5. Process Street
Process Street lets you create checklists for any process you want, from onboarding new hires to launching a new product line. It also includes a library of free templates, so there's no need to start from scratch whenever you want to create a new checklist or document your processes.
Pricing: Three packages are available: Free, Pro and Enterprise.
You can use Process Street on desktop or mobile devices (the mobile app has been optimized for tablets and iPads), so you can work wherever it's most convenient. If you're looking for an easy way to visualize your sales process and ensure everyone knows how things work, Sales Process Street is a great choice!
f) Sales reporting and analytics
Sales reporting and analytics are vital parts of the sales process. It helps sales managers and executives understand their team's performance, identify opportunities for improvement, and make data-driven decisions. The best sales tools provide accurate and reliable metrics that you can use to improve your skill set, gain insights into your prospects' behavior, and close more deals.
Heap is a popular alternative to many of the CRM systems out there because it provides a lot of functionality without requiring heavy investment in time setting up and maintaining reports. You can set up automated reports so that whenever new information about your customers or leads automatically updates Heap's database and creates recent reports for you.
Pricing: Four packages are available, which are Free, Growth, Premier and Pro.
It also helps you understand which ads are working best, so you can adjust your strategy accordingly. It's beneficial if your company has multiple products; it will show you how each one performs compared to others on your site.
2. Google Analytics
Google Analytics is a free tool that allows you to track your website visitors and conversion rate. This can be helpful for your sales team to determine which marketing campaigns are driving traffic to your site and which aren't working as well as expected.
Pricing: Free-to-use tool.
It tracks your website's traffic, conversions, ads and more and allows you to view all data in easy-to-read charts. The tool has many features that make it ideal for those just getting started with analytics or those who want a simple way to track basic information about their websites.
Clari is a sales intelligence platform that helps companies track and analyze their sales data.
It helps sales teams measure their performance in real time. It provides actionable insights into how reps perform, including how much time they spend on emails, calls and meetings with prospects, along with other key metrics like average deal size, account size and revenue.
Tableau is one of the leading business intelligence tools, focusing on data visualization. It allows users to easily create interactive dashboards that can be used for sales reporting and analytics.
Pricing: There's a single package available called the Creator pack.
It is an excellent tool for sales reporting and analytics. It helps you create beautiful reports that are easy to share with your team, clients and stakeholders. You can create dashboards that show your pipeline and forecast, compare performance against competitors and more.
g) Sales process and training
A sales process is a step-by-step guide to help your sales team close more deals. It consists of the stages your prospects go through as they transition from being interested in your product or service to becoming an actual customer.
Gong is an all-in-one sales tool that lets you keep track of every aspect of your business — from leads to customers — in one centralized location. It also integrates with other tools like Salesforce, allowing you to sync all of your data across multiple platforms easily.
A sales process management tool helps companies organize and track their sales pipeline. The tool can be used to manage the entire sales process — from lead generation to closing the deal. It also allows users to record voice calls, share files, and store essential documents in one place.
Chorus is a sales process and training platform that helps companies accelerate their sales teams' productivity and efficiency. It offers a full suite of sales tools, including CRM, task management, and follow-up automation.
The company's flagship product is its sales process automation software, which helps companies increase their sales cycle speed. The goal? Eliminate time-consuming manual tasks, improve consistency, and make it easier for reps to focus on what matters most — closing more deals.
If you're looking for a way to share files between yourself and clients, try using a cloud-based file-sharing tool like Droplr. This tool allows you to create private links with expiration dates so that only authorized users can access them — a bonus if you work with confidential information.
Pricing: Three packages are available: small-business, mid-market and enterprise.
It is an excellent tool for salespeople. It lets you quickly share files with clients or colleagues with just a few clicks.
Avoma is a sales tool that helps you manage your sales funnel, customer relationships, and sales processes. You can use Avoma to track customer information and activities through custom-made meeting agenda templates, including emails, phone calls, meetings, and more. It also has CRM features to keep track of your leads' progress through the buying cycle.
Pricing: Three packages are available: Plus, Premium and Enterprise.
This software platform helps you develop your sales process, create a repeatable process, and train your team with video tutorials. It also provides real-time analytics on your performance.
As you embark on your sales training journey, remember that sales tools are a powerful way to get more from your sales process and improve the results you produce. Here I've compiled a list of some of the best sales tools available so that you can decide which apps to use. There are plenty more to choose from, but these will help steer you in the right direction.