Sumeet Anand
Sumeet Anand is a PR as well as Digital Marketing Strategist associated with UnboundB2B , who specializes in Email Marketing, Social Media Marketing, and Content Marketing.
B2B purchases are based on induction, so most of the time your recipient wants to be familiarized about the product or service you offer by reading guides relating to your industry or other helpful content. An email should be used to nourish your B2B leads by delivering appealing content to them.
It is rightly said; the right marketing strategy serves as a critical tool for converting customers. But when it comes to the B2B approach, the strategy and tactics to be followed are very different.
Marketers need a precise compilation of the strongest marketing tools, to target the newer platforms while practicing the customary strategies of marketing as well.
Since, the market today is all about leveraging customers on digital channels through social media marketing; many companies choose to forego the old chestnut of email marketing solutions, once proved to be fruitful for the effective growth of businesses all around the globe.
When it comes to embarking a journey for B2B marketing, you need to deliver logic to business personals, unlike the B2C marketing approach of tapping into the emotions of the customers. It is imperative to script a well-thought email marketing plan to give your B2B business a real boost in the market.
A great product is all about a well-written and properly executed marketing strategy that was able to build a relationship with the customer and deliver them with valuable services at an affordable cost. Such is the story of email marketing as well.
B2B email marketing is all about buying or selling of products or services or any exchange of information between multiple business entities, to gather and analyze customer data sets.
Although marketers around the globe might have shifted their attention to social media marketing and its infinite advantages like, customer pool generation and brand promotion; email marketing is still the linchpin in the wide array of marketing strategies, the preferred form of to-go communication for many companies who wish to connect with their customers and have precise yet detailed conversations with them.
Emails are an integral part of every business and have become an indispensable indulgence in the tangled B2B process. If followed correctly, email marketing can result in gathering valuable data about clients, resulting in increased sales.
Gone are those days, when email marketing campaigns used to land directly into the junk folders, nowadays, relevant content and insightful data has the potential of catching the attention of the target audience and provide them exactly what they want.
Email marketing might indeed be an old alley for businesses to walk over; however, it is still the best tool for effective lead generation and building brand reputation.
Recommended: Master The Art Of Email Marketing With These 5 Steps
According to a survey conducted by CMI, 93% of marketers still practice email marketing for effective distribution and promotion of the content; 87% of marketers use email marketing for lead generation, and 59% of marketers consider email marketing as an effective tool for revenue generation.
Considering such statistical information, it is clear that email is, therefore, an undisputed king of B2B marketing. Furthermore, rewarding email marketing strategies can aid in lead conversion, and ultimately expand the customer market as well.
Now the big question that arises is, how can brands profit from email marketing and alleviate their business productivity?
The answer is simple; through effective and impactful email marketing. Good email marketing practices are what will help your business to collaborate with other business entities, connect with your target audience, and provide them a satisfying customer experience.
Email marketing is, therefore, a valuable asset and a top priority for your business, to develop fruitful relationships with brands who hold the same vision as you. Some email marketing initiatives that can help you with the process include:
Other than gathering customer data, B2B email marketing includes other benefits as well.
A successful email marketing plan resonates well with your business and helps you to craft engaging emails. However, a well-structured email marketing strategy needs to be a picture-perfect pitch of your goals. The following steps will give a clearer insight into developing a rock-solid B2B email marketing campaign.
Many marketers might debate on the importance of email marketing in nurturing leads and generating ROI for any marketing channel, however, time and again, email marketing has proved itself to be worthy of performing well in various segments.
Email marketing, when practiced effectively, is a cost-effective marketing strategy and is the best reliable way to generate more B2B sales, improve brand awareness and provide alluring customer experience.
Author: Sumeet Anand
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Sumeet Anand is a PR as well as Digital Marketing Strategist associated with UnboundB2B , who specializes in Email Marketing, Social Media Marketing, and Content Marketing.
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