But then how do you know about the best practices in marketing? This is where the numerous marketing experts and influencers come into the picture.
You are an entrepreneur and let us assume that you know nothing about digital marketing. So where do you go? Marketing Podcasts is the answer here. Podcasts are ruling over the digital world and for obvious reasons.
It's 2018, and none of us has the time to go through wordy blogs to learn about the digital marketing trends in the market.
Are you an entrepreneur who is wondering how to make your startup a success story? If yes, we have a way out for you. Here are ten marketing and business podcasts that will help you cope with the pressure.
1. Marketing over Coffee
As the name suggests, this brilliant podcast is actually shot in a coffee shop in Boston. Hosted by John Wall and Christopher Penn, Marketing over Coffee is a quirky take on podcasts where the duo gives you marketing insights while sipping on coffee.
The tone is informal but the content presented is surprisingly informative too. It is hosted every week where John and Chris talk about everything - from conventional marketing methods to the techniques for the modern digital marketing world.
If you want to know about the technicalities of SEO, this is the place for you. They talk about the newest trends on the block that should go into your strategy.
And, what is the best thing about this 20 minutes long podcast is the fact that they welcome queries from the viewers and address the important ones too. So grab a cuppa and tune in!
2. Duct Tape Marketing Podcast
John Jantsch, the mastermind behind this podcast, needs to be on your list of marketing influencers if you want to know about some of the most excellent marketing tips. You can also listen to some of the interviews with experts and thought leaders like Neil Patel and Pat Flynn who all share their marketing experiences.
If you have little or no understanding of marketing strategies, then this should be the ideal one for you. From the foundations of digital marketing to advanced techniques like SEO and content strategy – trust John to teach you everything.
"SEO has become Strategic Component" - John Jantsch
For a good weekly dose of genius tips and strategies for your startup, make sure you follow this show religiously.
Gary Vaynerchuk, the bestselling author of the book Crushing It!, is the marketing guru behind #AskGaryVee. The best thing about this show is that you get to ask questions that Gary gets answered by the eclectic panel of celebrity guests that he invites on the show.
Vaynerchuk also has a YouTube channel that you can check to learn how to market your business online. Do not miss out on any of the #AskGaryVee episodes because he speaks of the unique things that can benefit your start-up business greatly.
4. Call to Action
C2A is hosted by not an individual but by Unbounce, a digital marketing company. Their podcast is the best option if you want to learn how to carry out state of the art digital marketing campaigns.
They also invite marketing experts as guest speakers on the show who tell you how to convert leads for your company and increase the ROI of your startup.
Tune in Call to Action every Wednesday for a great podcast show to learn how to digital marketing works today.
5. Mad Marketing
Marcus Sheridan, the man behind Mad Marketing, is known as the Sales Lion and for an apparent reason. This particular podcast works personally in the sense that Marcus hardly speaks on a topic.
It is more about people asking questions and him answering them. We know how important SEO and other search engines algorithms are for business these days. Everything revolves around SEO and search engines are constantly updating their algorithms for better human user experience.
If you do not have any idea about what algorithms are and how they can affect your business, the Mad Marketing podcast is just the right medicine for you.
6. This Old Marketing Podcast
Do not go by the name! This podcast is about anything but “Old Marketing” practices. Hosted together by the pair Joe Pulizzi and Robert Rose, this podcast focuses not just on digital marketing.
It talks about the various trends in offline marketing too. A good marketing strategy should be a perfect blend of inline as well as offline marketing tactics. The duo of Joe and Robert helps you with exactly that – a perfect concoction of the two mediums.
The podcast gets a whopping view figure of 185,000 from its subscribers, this is one podcast that you must follow irrespective of being an entrepreneur or a seasoned businessperson. And if you are a student, you can use the information for your assignment too.
7. TED Talks Daily
Well, who doesn’t know about TED talks, right? Yes! This will be a little shocking to you but let me tell you that TED talks are the best of podcasts that will help you establish the business.
They can prove to be profound and entertaining all at the same time. The show has some of the most established businesspersons who give inspirational speeches to inspire you.
In this podcast, the speaker generally goes beyond the basics and shares his or her own experiences that can prove to help you cope with your stress.
Several renowned marketing gurus have been on TEDtalks. Just go to their page and give yourself a treat.
8. Social Media Marketing Podcast
Michael Stelzner from Social Media Examiner hosts this podcast where he welcomes special guests from different walks of life. As the name suggests, the podcast is more about sharing the latest news on the social media and discussing how to use social media for leverage.
Considered the ultimate business podcast, listen to this one to navigate your start-up successfully utilizing the magic of the various social media platforms.
Learn how to plan new strategies and then implement them effectively with Michael to guide you. The podcast is a weekly one, and you must tune in if you want your business to flourish.
9. The Smart Passive Income Podcast
Pat Flynn, the world famous marketing expert, had started with the Smart Passive Income blog which has now moved on to be a podcast through which Flynn shares his decade-long experience in the field of an online business.
The best part about this podcast is that it is 100% genuine. Why do you ask? Because his site has made the income reports public for reference which proves to you that every statistics that he offers in the podcast is true.
He tells you all the tactics of running an online business – why do you need to revamp your website to how to design it effectively – the podcast has every information that you would need in the long run if you are thinking of starting an online business of your own.
10. Start-up by Gimlet Media
Starting a business can be quite a challenging task. It requires a lot of effort to run a business, but it takes more effort to establish a company first. For an entrepreneur, it is quite understandable that you may have several queries.
To have all your questions answered, check out the podcast by Gimlet Media House where you can listen real-world entrepreneurs speak about their journeys and about what it takes to a successful entrepreneur.
We guarantee you that the podcast will give you a clearer idea of the ups and the downs, and you will be able to cope with all the stress better.
So here is the list of the best marketing podcasts that you must listen to before you start a business of your own. These podcasts will make sure that they give you insight through the words from the best marketers in practice today.
Trust us when we say this – you are in for a great experience when you start tuning in because a vast knowledge awaits you to be explored. So what are you waiting for?
Go check them out and start a new business that is sure to be a successful one. We wish you all the luck to you!