54 Diverse Marketing Tools For Small Businesses

54 Diverse Marketing Tools For Small Businesses

For your marketing operations and campaigns to be a success, it is of pivotal importance to select the right marketing tools. To assist you with choosing the best marketing tool for your business, I have compiled my reviews on 54 leading marketing tools in the industry.


Our top pickBest forFree trial periodPricingOur ratings
ApolloFinding leads, research prospects, and building leadsYes$394.8
CanvaCreating social media graphics, presentations, posters and other visual contentYes$12.994.7
NotionCustomizable all-in-one workplace that includes notes, documents, project management, etcYes$44.6
RebrandlyLink management to brand, track and share short URLs using custom domain namesYes$294.6
AhrefSEO Tool- Competitor research, Link Building, Website Audit, etcYes$834.6
BuzzsumoContent research and performance insights30 days$794.5
SlackPowerful communication tool to connect remote teamsYes$6.674.5
MailchimpCost effective email marketing platform offering audience management, marketing insights, analytics and insights.Yes$9.994.4
WordpressWebsite building with various plug-in, themes,,etcYes$44.4
BufferSocial media management platformYes$54.3
LeadfeederB2B lead generation site that identify the businesses accessing your site, their origin, behavior, and purchasing intent.14 days$794.3
HotjarProduct Experience Insights-heatmaps,feedbacks,recordings,etcYes$324.3
SproutsocialSocial management solution-publishing,scheduling,analytics and listening30 days$894.3
BiteableOnline video and animation maker7 days$494.3

Over 75% of marketers admit that their marketing efforts impact their revenues. For this reason, marketing professionals worldwide invest in various marketing tools – automation, lead ecosystems, content management, video creation and more.

What are marketing tools?

Marketing tools are software or platforms that exhibit certain marketing functions for a business. This enables a company to execute its marketing operations with higher efficiencies and achieve economies of scale.

How do marketing tools help a business?

Marketing tools help a business with

  • Lead generation and nurturing
  • Process automation
  • Traffic analytics
  • Content creation and management
  • Campaign analytics and optimization

…and much more.

How to choose the best marketing tool?

Choosing the best marketing tool for your business depends on the following factors:

  • Type of marketing content needed (text, videos, animation, images or any other kind)
  • The purpose – analytics, automation, campaign creation, collaboration, etc.
  • Goal – improving website traffic, boosting CTR, boosting conversions, etc.

Based on the factors above, you can narrow down your list of marketing tools effectively.

Let’s now look at some of the best marketing tools of the industry today across all marketing niches.

Marketing tools for lead generation and market intelligence

To grow your business, you need to know who visits your website and what they are looking for. The tools below give you insights into your leads and visitors to help your business grow.

1. Apollo

Apollo is your go-to choice for sales intelligence. It claims to help you boost your revenue by 10 times. Popular clients like DocuSign and Autodesk leverage its features for engagement and sales intelligence.

Features

  • Sales intelligence, engagement, analysis, and prospecting
  • API and integrations
  • ISO, SOC 2 and GDPR compliance

Pricing

The price starts at $49 per month; a free plan is available

Pros

  • Contact discovery
  • Email sequence

Cons

  • Lacks an intuitive interface
  • Limited search filters

2. Hunter

This tool lets you discover any email address within moments. It is best utilized by businesses looking for professional email addresses to connect with potential clients. That said, it is great for B2B companies.hunter homepage

Features

  • Domain Search
  • Email finder
  • Email verification tool
  • Cold email campaign tools
  • Integration capabilities

Pricing

Starts at $49 a month; a free plan is available

Pros

  • The cold email feature is great
  • Accurate contact information

Cons

  • Lacks mail tracking software
  • Limited phone numbers and titles

3. Zoominfo

Zoominfo is the best marketing software for all B2B-related data for marketing. It enables you to connect with the buyers that matter to you. Big names like Google and Zoom use Zoominfo to grow their business.zoominfo dashboard

Features

  • Contact search, company search
  • Sales automation
  • Digital advertising
  • Lead enrichment
  • Predictive modeling
  • Data management

Pricing

Price on request

Pros

  • Extensive company database
  • Contact import feature

Cons

  • Lacks easy integration with Salesforce
  • Sometimes contact information is wrong

4. Optinmonster

This is a highly effective email marketing tool for growing your mailing lists. If you are struggling with tracking and identifying your leads amidst heavy traffic, Optinmonster can help you capture them.optimonster homepage

Features

  • Drag-drop email builder
  • Campaign segregation and triggers
  • Seamless integration
  • Targeted campaigns

Pricing

Starts at $9 a month, no free trial is available

Pros

  • Easy to set up and use
  • Responsive support team

Cons

  • Limited insights on campaigns
  • Limited integrations

5. Lead Forensics

This tool lets you know a lot about visitors to your website. It helps with retargeting lost leads as well. It also enables your visitors to start real-time conversations with your business.

Features

  • Marketing prospects and attributions
  • Account-based marketing campaigns
  • Deep visitor insights

Pricing

A free trial is available, pricing on request

Pros

  • Captures every lead's information
  • Prompts if a visitor needs help

Cons

  • You need to pay to view visitor information
  • Limited detail on who visits the website

Marketing Tools for Design, Docs and Visuals

Marketing also involves creating pitch decks, brochures, pamphlets, infographics and other design media that help your brand with a visual appeal. Use the tools listed below to create the best marketing designs.

6. Canva

Canva is perhaps the most popular web-based graphic design tool for marketers today. With Canva, you can create visually stunning and engaging marketing content for your brand, truly cashing in on the visual appeal.canva dashboard

Features

  • Create marketing content like logos, banners, flyers, and posters for various channels
  • Create brand content like business cards, resumes
  • Design videos and memes

Pricing

Prices start at $12.99 per month; a free plan is available

Pros

  • Creating infographics and presentations
  • Template variety

Cons

  • Limited options to edit text
  • Problems with element resizing

7. Figma

Designers use Figma to collaborate on designing beautiful marketing media. It is a high-efficiency software that puts together tools for quick design, automated resizing and plugin support.figma dashboard

Features

Pricing

Starting at $12 per editor per month, a free plan is available

Pros

  • The collaboration feature allows for good teamwork
  • Users love the Autom layout

Cons

  • You must be connected to the network and online to use collaboration features
  • Difficult prototyping

8. Adobe Spark (Now Adobe Express)

Now known as Adobe Express, Spark is the ultimate tool for marketing graphic design. It is a task-oriented, unified platform that allows you to design rich media and share it on web, and mobile over Adobe Creative Cloud.

  • Design logos, flyers, pamphlets, social media posts and more
  • Edit existing media
  • Media animation capabilities

Pricing

Starting at $9.99 a month, a  free plan is available

Pros

  • Excellent customization capabilities
  • End result looks really professional

Cons

  • Limited templates
  • The web version is difficult to use

9. Visme

Visme is a full-stack professional design tool for marketers to create a variety of digital assets. If you don't want to deal with complicated tools and processes to design something, Visme provides beginner-friendly functions.

Features

Pricing

Starting at $12.25 per month, a free plan is available

Pros

  • Great tool for creating social media posts
  • Can create stunning professional presentations

Cons

  • Frequent formatting and customization errors
  • Generic templates

Task Management Marketing Tools

As a marketer, you probably have a zillion tasks lined up. The list below shows some of the best task management tools you can use to organize your collaboration and tasking.

10. Notion

You can utilize Notion for marketing project management or for taking notes. The highlight of this software is that it doubles up as your digital "desk" and allows you to collaborate online with your team.notion meeting notes

Features

  • Collaboration capabilities
  • Collective notetaking for better context
  • Workflow builder
  • Resource and Community

Pricing

Starting at $4 a month, a free version is available

Pros

  • Co-editing and collaboration
  • Page creation

Cons

  • Edition tracking is difficult
  • Limited integrations

11. Evernote

Evernote is a notetaking suite that lets marketers gather their ideas in one place and turn them into goals. It is a full package that you can carry as an app to consolidate your ideas in multiple forms - text, media, recording and more - and collaborate with your team.

Features

  • Synchronize and organize your notes
  • Save ideas from the web using a direct button
  • Tasks and calendars

Pricing

Starting at $7.99 a month, a free version is available

Pros

  • Great tool for collaboration
  • Multi-device notetaking and sync capabilities

Cons

  • It can get cumbersome for shorter notes
  • Space limitations in the free plan

12. Google Docs

Google Docs is a popular online collaboration tool for documents. Marketers can use it to work on reports together. This tool is specifically useful for remote teams as it allows file sharing and offers all official document forms like spreadsheets, slides, forms and more.

Features

  • Collaboration in real-time
  • AI-based creation assistance
  • Connectivity with other apps

Pricing

Starting at $12 a month, a free plan is available

Pros

  • MS Office-like features that are free to use
  • Great collaboration

Cons

  • You need an internet connection to collaborate
  • Limited formatting options

Brand Marketing Tools

What is marketing without branding? There are quite a few brand-specific tasks that marketers need to perform, and the following list of tools can help you do exactly that.

13. Rebrandly

Rebrandly is a marketing essential with its capabilities for creating branded links and link management. You can create short, interesting links for your branded content that the users can remember easily, earning you more visitors and leads.

Features

  • Creation and sharing of branded links
  • Link integration with existing workflows
  • Link shorteners and scaling capabilities

Pricing

Starting at $29 a month, a free version is available

Pros

  • Great tool for branded links used for microblogging
  • UTM parameter embedding

Cons

  • Lacks good tutorials
  • Limited API integrations for domains

14. Qualtrics

Marketers can use Qualtrics for a survey and feedback-based marketing activities. Execute effective surveys and gather essential market insight on consumers, employees, and market dynamics.

Features

  • Capture consumer data 
  • Predictive analytics backed by AI
  • Customizable workflows

Pricing

A free plan is available, pricing on request

Pros

  • Creating surveys using this tool is easy
  • Good analytics and tracking features

Cons

  • Lacks better templates
  • Steeper learning curve

15. Latana

Latana is an essential tool for marketing insights. It can be effectively used for brand management. It is said that Latana is the first tool in marketing that uses data science with the most accurate market insights.

Features

  • Cohorts and audience segmentation
  • Marketing strategy assessment
  • Customizable dashboard
  • Visual data displays

Pricing

Pricing on request

Pros

  • Great value for money
  • Easy to use

Cons

  • The learning curve is a little steep

16. Mention

Social media marketers will find Mention to be of great use for social media listening. Customers today are heavily influenced by social media; monitoring their behavior thus can be of great advantage to a brand.

Features

  • Notifications and alerts for trigger instances
  • Monitoring of brand mentions online
  • Social listening and publishing tools

Pricing

Starting at $29.5 a month, a free version is available

Pros

  • Filter-based search is great
  • The creation of alerts is a handy feature

Cons

  • The publishing tool needs improvement
  • Some searches aren't very accurate

Email Marketing Tools

Capturing leads through email still reigns supreme. Especially where B2B marketers are concerned. Check out the list below for the best email marketing tools of 2022.

17. Mailchimp

Mailchimp is best utilized when you are seeking to automate your marketing workflows, like emails and outreach. This tool is specifically designed for small businesses and has user-friendly AI-powered tools.

Features

  • Email automation and predictive segmentation
  • Create unique and customized emails
  • Integrability with over 300 applications

Pricing

Starting at $9.7, a free plan is available

Pros

  • Tag merging is a great feature
  • Responsive interface

Cons

  • Certain functions are HTML only
  • Limited information in the reporting feature

18. AWeber

AWeber specializes in email marketing services and automation for small businesses. They have clients across the globe. AWeber is a good choice if you are looking for a tool that quickly lets you set up emails.

Features

  • Email marketing and automation
  • Build your own landing pages
  • eCommerce pages
  • Push notification setups

Pricing

Starting at $16.15 a month, a free plan is available

Pros

  • The auto-responder series is a great feature
  • App integrations are great

Cons

  • System errors log you out
  • A multiplicity of tools can be overwhelming

19. Sendgrid

Sendgrid is an essential cloud-based tool for marketers that lets them monitor the deliverability of their marketing emails. Its powerful email building features make it the preferred software for companies like Airbnb and Uber.

Features

  • Email API integration
  • Create smart email marketing campaigns
  • Analytics on email delivery

Pricing

Starting at $15 a month, a free plan is available

Pros

  • Fantastic email API integration, however
  • Free-tier and easy buy-in

Cons

  • API key creation
  • Customer service is not the best

20. Campaign Monitor

Campaign Monitor is one of the most popular email marketing tools today, known for creating highly engaging emails. This tool is best utilized for sending emails for newsletter sign-ups.

Features

  • Template builder tool
  • Segmentation and cohorts
  • Personalization
  • Marketing automation
  • Analytics

Pricing

Starting at $9 a month, a free plan is available

Pros

  • The UI is simple, and it is easy to create emails
  • Good organization and functionality

Cons

  • Customer support could be better
  • Formatting controls could be better

If your marketing needs are not fulfilled with the above tools, check our dedicated research page, where we reviewed and mentioned the best email marketing software. 

Digital Marketing Tools

Making your brand visible online is about utilizing the right digital marketing tools. Below is a list of the best ones you can use in 2022.

21. Ahrefs

For the marketers passionate about SEO, Ahrefs provides a full-stack toolset complete with learning resources and community support. It is considered as best SEO software company focusing on SEO by sharing educational resources.

Features

  • Site audits and exploration
  • Keywords toolset
  • Content exploration
  • Rank monitor

Pricing

Starting at $99 a month, free 2 months with an annual subscription

Pros

  • Excellent for link building and content marketing
  • Great website audit

Cons

  • The help guide isn't very detailed

22. SEMRush

SEMRush is best used for improving your brand visibility online using marketing insights. This is a good choice for digital marketing.

Features

  • SEO and content marketing
  • Market research
  • Advertising and social media

Pricing

Starting at $119 a month, a free plan is available

Pros

  • SEO audit and competitor analysis features are strong
  • Quick generation of SEO reports

Cons

  • SEO writing assistant tool could do better
  • Menu navigation could be better

23. Longtail Pro

If you really want to zero down on your keyword research, Longtail Pro is the right marketing tool. If your business is a specialized niche, for example, antimicrobial fabrics, Longtail Pro can benefit you greatly.

Features

  • Keyword research
  • SERP and backlink analysis
  • Site audits and rank tracking

Pricing

Starting at $147 a year, 4 months free with an annual plan

Pros

  • Keyword suggestions are good and competitive
  • Rank updates and follow-ups everyday

Cons

  • Is slow to load
  • Search cap on keyword research when using seed keywords

24. Ryte

Marketers seeking to create fantastic website experiences for users and SEO need to get Ryte. Especially for small and medium-sized businesses, Ryte can improve the website experience and quality.

Features

  • SEO
  • Quality assurance and web performance
  • Accessibility and compliance

Pricing

Starting at $120 a month, a free trial is available

Pros

  • Great for managing SEO-related risks
  • Market-oriented reporting

Cons

  • Developing APIs is tough
  • That said, the TF*IDF analysis tool could be better.

You can find more digital marketing tools here fully reviewed. 

Social Media Marketing Tools

Social media is big today. Marketers seeking to capitalize on this trend need at least one tool from the best performers in the list below.

25. Buffer

Buffer provides tools that integrate social media accounts and help to post, schedule, analyze and comment on interactions. It is an intuitive, streamlined tool that enables complete social media marketing from one dashboard.

Features

  • Social media control with one dashboard
  • Detailed analytics along with insights
  • Easy engagement with meaningful followers

Pricing

Starting at $5 per month, a free plan is available

Pros

  • Calendar scheduling is very helpful
  • Integration of all social media accounts on a single platform

Cons

  • It is inconvenient to upload multiple images
  • Support for GIFs would have been better

26. Loomly

Manage all aspects of your social media through a single tool while collaborating with your team. This social media scheduling tool is the best to use if you work with multiple social media accounts across your organization's bandwidth.

Features

  • Get post ideas based on a variety of parameters
  • A central intuitive library
  • Schedule, preview, interact and analyze

Pricing

Starting at $35 per month

Pros

  • Ability to create content on various social platforms and publish it
  • Loomly's tips are very helpful

Cons

  • Calendars sometimes go out of sync with social media accounts
  • Settings sometimes clash with notifications

27. SocialPilot

Socialpilot is the perfect social media marketing tool to use if you want to automate your social media management. Marketers prefer this tool because it allows them to publish posts across channels simultaneously.

Features

  • Bulk scheduling and calendars for social media
  • Client and team management
  • RSS feed automation and browser extensions

Pricing

Starting at $25 a month

Pros

  • Great scheduling feature
  • Analytics and reporting are on point

Cons

  • Instagram analytics could be better
  • Outdated interface

28. Hootsuite

Hootsuite is one of the best social media marketing and management platforms to improve your reach and get more business. Additionally, you can use this tool to improve your customers' social commerce experiences.

Features

  • Multichannel messaging and management
  • Post planner
  • Paid ads and promotions
  • Market trends and monitoring

Pricing

Starting at $49 a month, a free plan is available

Pros

  • Great for post scheduling and posting to multiple channels simultaneously
  • Resources on how to market better

Cons

  • The layout isn’t very intuitive
  • Editing GIFs can be a pain

29. Planable

Media agencies, marketing teams and freelancers can use Planable to collaborate on social media marketing. If you are looking to execute speedy social media campaigns, this tool is for you.

Features

  • Create, review, and approve social media posts 6 times faster
  • Create your own workflows
  • Collaboration tools

Pricing

Starting at $11 a month, a free plan is available

Pros

  • Excellent tool for organizing collaboration and teams
  • Intuitive and easy to use

Cons

  • Customizing bulk-post content can be difficult
  • The tool lacks analytics

I am sure these are the best social media marketing tools out there, but if you still need more tools before finalizing them, then take a look at our best handpicked and reviewed social media scheduling tools

Account-Based Marketing Tools

If your focus is to zero in on your hot leads, your business can benefit from the functionalities of the following account-based marketing tools. These tools help you execute targeted marketing.

30. Leadfeeder

Leadfeeder is the best B2B lead generation tool marketers can use to convert page views into prospects. You can see the exact details of the visitors that come to your website by integrating with your Salesforce module.

Features

  • Static and dynamic IP
  • Traffic identification and behavior
  • Lead qualification and contact
  • CRM integration

Pricing

Starting at $80 a month, a free plan is available

Pros

  • Lead qualification and engagement are top-notch
  • The prospecting tool is quite useful

Cons

  • Lacks activity tracking details
  • Traffic visibility could be better

31. LeadGenius

This is a great tool for automating your sales and marketing activities like gather B2B accounts and contact information. LeadGenius combines the power of sales intelligence data and B2B marketing to deliver high-quality lead management features.

Features

  • Automation of B2B data, RPA, and outsourcing
  • Prospecting Automation
  • Real-time global data
  • Integration

Pricing

Starting at $50 a month, a free plan is available

Pros

  • You can find data that is hard to come by for B2B visitors
  • Specialized targeting

Cons

  • It is slow to load
  • Segmentation and its management are not the best

32. DemandBase

You can use DemandBase for your target audience's account-based marketing and sales intelligence. This platform is a great unification of sales and marketing. If you wish to spot sales opportunities sooner, this is the right tool.

Features

  • Lead discovery and account intelligence
  • Analytics with GTM Engine
  • Buying experiences and personalization

Pricing

Pricing on request

Pros

  • Excellent prospect insight
  • Self-launching campaigns

Cons

  • Lacks performance measurement of bounce rates
  • Steep learning curve

33. Terminus

Terminus is a fantastic tool to use at scale for multichannel account-based marketing for B2B. It provides you with dynamic data for capturing targeted leads and engaging them with multichannel-enabled campaigns.

Features

  • Multichannel engagement experience
  • Customer data platform
  • Quantitative measurement of marketing programs
  • Database for ABM at scale

Pricing

Pricing on request

Pros

  • Lead nurturing, and B2B targeting are excellent features
  • It enables better management of ad spend

Cons

  • Attribution could be better
  • Lacks detailing on source information for the site visits

Website Builder Marketing Tools

34. WordPress

WordPress is an excellent content management system for content marketing today. It is open source and can be used by anyone. The powerful features it boasts can be combined with useful plugins to create an excellent marketing campaign.wordpress dashboard

Features

You can plug in some useful marketing tools to WordPress to make the best of it.

  • Yoast SEO for SEO optimizations
  • Jetpack plugin for analytics
  • Google XML Sitemap for indexing

Pricing

WordPress is the best website builder and is free to use, but premium features and hosting are chargeable.

Pros

  • The drag and drop option helps create pages easily
  • Great plugin compatibility

Cons

  • The security system is not the greatest
  • The dashboard isn't the easiest to navigate

35. Pixpa

Pixpa is a portfolio website that creators, artists, designers and photographers can use to market their work online. It also lets marketers create eCommerce stores, client galleries, and much more.

Features

  • Website Builder
  • Online store
  • Blog builder
  • Client and eCommerce galleries

Pricing

Starting at $3 per month, a 15-day free trial

Pros

  • Customizable and responsive themes
  • Excellent gallery management

Cons

  • Lack of mobile version
  • Third-Party integrations with popular tools like Dropbox and Google Apps

36. Duda

Marketers can use Duda to create engaging and interactive web designs for their target audience. This platform is created to be the toolset of designers that deliver design services to downstream clients.

Features

  • Website building
  • Team collaboration, client management and billing
  • eCommerce and App store

Pricing

Starting at $14 per month

Pros

  • Excellent website builder platform
  • Great customer support

Cons

  • Too templatized
  • Element alignment can be off sometimes

37. Wix

Wix is a cloud-based web development tool that lets you build websites using HTML5 and drag-drop. It is extremely easy to use and provides specialized functions for building eCommerce stores. You also get access to drag-and-drop builders.

Features

  • Visually stunning templates
  • Advanced SEO tools
  • App market
  • Responsive
  • Countless fonts

Pricing

Starting at ₹325 a month

Pros

  • Templates are beautiful and help to set up a website quickly
  • You get many premium features with a free plan

Cons

  • Log in to sync website updates to the actual site
  • The premium plan applies to only a single website

38. Shopify

Shopify is one of the most popular online commerce platforms to set up your store to market and sell things. It is a full-fledged eCommerce solution that can set you up from end to end, including payments and invoicing.

Features

  • 3-step store builder
  • Email marketing and automation
  • Customer groups and business chats
  • Facebook ads

Pricing

Starting at $29 per month, a 14-day trial is available

Pros

  • Managing customer orders is very easy
  • Backend is easy to setup and use

Cons

  • Inventory management isn't the best
  • Pricing is rigid and inflexible

If you're unsatisfied with the above tools and looking for more sophisticated ones, then we have well-researched and reviewed the best website builder to suit your business need. 

Website Optimization and CRO Tools

As a marketer, you need to know all your options when trying to improve the conversion rates on your online channels. Here is a list of the best tools you can use to boost CRO and optimize your website.

39. Hotjar

Hotjar is a marketing essential that lets professionals know what their users say and how they behave online. You can use Hotjar for heatmaps and session records to tell exactly what your customers are doing on your website.

Features

  • Heatmaps and recordings
  • Surveys, templates, and feedback
  • Integrations

Pricing

Starting at $32 a month

Pros

  • Session recordings have excellent filtering capabilities
  • User insights are deep

Cons

  • Heatmap data is limited to 30 days
  • The tool can offer a customized dashboard

40. VWO

VWO is a leading A/B testing tool for marketers that helps streamline conversion rate optimization. It enables you to boost your CRO through five core concepts: Plan, Track, Test, Analyze, and Target.

Features

  • Behavior analytics and personalization
  • Customer data platform and program management
  • Web experimentation

Pricing

Pricing on request

Pros

  • Landing page experiments are a great feature
  • You can customize landing pages easily

Cons

  • User management is complicated
  • No integration with Google Analytics

41. Optimisely

Optimizely is tool marketers use to run A/B validation tests for conversion rate optimization. You can also utilize this tool for web content management and digital commerce. The testing allows for eliminating guesswork for boosting CRO.

Features

  • Tasking and workflows
  • Digital asset management
  • Timeline tracking with integrated calendars
  • Work request streamlining

Pricing

Pricing on request

Pros

  • Excellent reporting and A/B testing
  • Great insight on page performance

Cons

  • Lacks integration with other analytics software
  • Personalization can get problematic

You can also read a few more CRL tools here in another article. 

Marketing, Reporting, and Analytics Tools

Modern marketing banks on actionable data and insight that can inform marketing strategies with sound judgment. Leave behind the traditional ways of marketing through hunch and adopt the following tools for a more data-driven approach.

42. Sprout Social

Sprout Social is a holistic social media management platform that covers everything from marketing to data intelligence and customer care. The tool is extremely easy to use. Social media marketers will find Sprout Social a high-utility tool for their strategies.

Features

  • Customer engagement tools
  • Social post scheduling and publishing
  • Social listening and analytics
  • Employee advocacy

Pricing

Starting at $149 per user per month, a free trial is available

Pros

  • Sprout Social has a high-utility dashboard
  • The analytics are on-point and downloadable

Cons

  • Pricing is a little steep
  • It lacks native support for social networks

43. Google Analytics

Google Analytics is a leading ROI measurement and marketing returns quantification tool. It is completely free to use. You can get a premium version if you are a larger enterprise to scale the tool for your marketing requirements.

Features

  • Visualization and reporting
  • Funnel analysis tools
  • Data activation and integrations
  • Smart goal setting

Pricing

Works on a freemium model (up to 10 million hits)

Pros

  • Good for demographic data and user behavior
  • Excellent goal analysis

Cons

  • Dashboard organization could be better
  • Cookie handling can be made better

44. Marketo

Marketo by Adobe is an excellent tool for marketers to automate their business assessment and marketing tasks. If you want to personalize and customize user journeys across your brand, this is the right tool.

Features

  • Personalization and experience automation
  • Cross-channel engagement
  • Sales partnerships
  • Predictive content
  • Account profiling
  • Marketing impact analysis

Pricing

Pricing on request

Pros

  • Data management is easy
  • The tool provides high security

Cons

  • Email templates aren't great
  • Lacks Salesforce integration

45. SimilarWeb

Similarweb is every marketer's tool to assess the competition by measuring their traffic.

Features

  • Competitor analysis
  • Keyword and affiliate research
  • Ad research
  • Media Buying

Pricing

Pricing on request, a free trial is available

Pros

  • Marketers like the website analysis and audience research in this tool

Cons

  • It lacks the combined traffic analysis for web and mobile

46. Mixpanel

If you need to discover how your users interact with your digital channels and touchpoints, Mixpanel is the right tool. Using this software, you get real-time user behavior analytics that helps you design marketing strategies better.

Features

  • Analysis of conversions and drop-offs
  • Measurement of active usage
  • Retention driver discovery
  • Team dashboard

Pricing

Starting at $25 a month, a free plan is available

Pros

  • Event capturing and generating reports work really well
  • Excellent chat function for real-time user interactions

Cons

  • Lacks alert management
  • The customer service is not great

47. Heap

Marketers use the heap to measure users' actions on their website, like clicks, swipes and taps. This tool is an insight machine that is extremely useful for creating high-quality user journeys on your online platforms. You get high visibility into user actions on your pages.

Features

  • User cohorts and analysis
  • Data context
  • Automatic event tracking and data science

Pricing

Pricing on request, a free plan is available

Pros

  • Automatic tracking of all events on a page
  • Quick dashboard creation

Cons

  • A/B tests are not that great
  • Tables and charts cannot be customized

If you still want more dedicated analytics and reporting tools, then check our handpicked list here. 

Content Marketing Tools

Content marketing is essential to convey your brand's story and intentions to your consumers. It can create great avenues to interact with your customers and engage them in quality information. Here is a list of useful tools for content marketing.

48. BuzzSumo

Marketers use this cloud-based platform to search for content, engagement, and outreach opportunities. It is specifically targeted toward influencer marketing and can be used for tracking and optimizing content marketing campaigns.

Features

  • Content research and discovery
  • Chrome extensions and API
  • Monitoring
  • Influencer search

Pricing

Starting at $99 a month, a free plan is available

Pros

  • Social share accounts are accurate
  • Backlink checking is excellent

Cons

  • Slack integration is laced with bugs
  • Automated reports aren't great

49. BrightEdge

If you are seeking to measure the performance of your content and SEO efforts, BrightEdge is an excellent tool. It is focused on helping you improve the SEO of your online channels with tools like reporting, forecasting and SEO recommendations.

Features

  • B2B marketing solutions
  • Keyword reporting and marketing insights
  • Site reports and opportunities forecast

Pricing

Pricing at request

Pros

  • Captures user intent very well
  • Campaign monitoring and lead generation perform exceptionally

Cons

  • Limited integration capabilities
  • Steep learning curve

You can take a look few more content marketing tools to cater to your business need and achieve goals. 

Video Marketing Tools

50. Biteable

Biteable is one of the most effective video marketing content creation platforms online. It is focused purely on vide-based content and provides excellent features like over 1 million stock images, video templates and much more.

Features

  • 2D drawing
  • 3D modeling and animation
  • Audio captures and brand overlay
  • Collaboration
  • Content Library

Pricing

Starting at $49 a month

Pros

  • Customer support is exemplary
  • End-to-end video creation and publishing

Cons

  • It can get laggy when you feed too much information to a project
  • Edit screen is difficult to use

51. Vyond

Marketers use Vyond to create branded assets like GIFs, characters, props, animations and videos. For marketers exploring the niche of custom animated videos, Vyond can provide a plethora of useful tools like character libraries, backgrounds, props, and music.

Features

  • Animated marketing videos
  • Ready templates and movement libraries
  • Video editing

Pricing

Starting at $49, a free trial is available

Pros

  • Prerecorded voices for perfect syncing with characters
  • Great asset library

Cons

  • Cannot work in layers
  • Lacks customization options

If you want more, try these eight great storytelling video editing tools that will make it easy to integrate video into your business marketing strategy.

Marketing Communications and Team Collaboration Tools

Teamwork is key to creating effective marketing campaigns. The digital tools listed below best suit online collaboration and communication regarding all your marketing campaigns.

52. Slack

Slack is a marketing communications app that is built around enabling team collaboration. It enables open communication with tools like open discussions, private and direct messaging, file sharing, and message archiving.

Features

  • Search modifiers
  • Quick Navigation
  • Document tools for management and version tracking
  • Reminders and RSS feeds
  • Shared channels and workspaces

Pricing

Starting at $6.67 a month, a free plan is available

Pros

  • Communication within the team is easy
  • Screen sharing

Cons

  • Search results may confuse you initially
  • It is complicated to setup and configures a guest

53. Zoom

Marketers leverage Zoom for video conferencing or for virtual meets remotely. It has been a great tool during the lockdown. You can implement any marketing meeting or discussion using its essential features like webinars, marketplace, meetings and chat.

Features

  • Bot integration
  • Cloud phoning
  • Virtual experiences
  • Whiteboard collaboration
  • Virtual workspaces

Pricing

Starting at $149 a year, a free plan is available

Pros

  • Multiplicity of users on the same call
  • Session recordings

Cons

  • The audio quality isn't the best
  • Requires flawless internet connection, no compromise

54. Intercom

Intercom is a revolutionary marketing tool that lets marketers see what customers are doing and get in touch with them personally. The communications are highly contextual and on the terms of the customer. It is a highly coveted Engagement OS for marketers.

Features

  • Onboard and activate customers
  • Re-engagement tools
  • Conversion tools
  • Personal customer support

Pricing

Pricing on request

Pros

  • Situational customer support is excellent
  • The tool has excellent configurability

Cons

  • Integration can be difficult
  • It can be a bit expensive

You can find more team collaboration tools here if you want to try more dedicated tools. 

Wrapping Up

The performance of your marketing efforts depends on how efficient and well-orchestrated the entire process is. Utilizing the right marketing tool makes all the difference. There are tools for practically every marketing operation you can think of, from lead discovery to closing a sale.

You can check out the high-performance marketing tools listed above to select the one that works best for your goals.

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