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12 Best Email Finder Tools to Maximize Your Outreach Efforts
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For your marketing operations and campaigns to be a success, it is of pivotal importance to select the right marketing tools. To assist you with choosing the best marketing tool for your business, I have compiled my reviews on 54 leading marketing tools in the industry.
|Our ranks||Our top pick||Best for||Free trial period||Pricing|
|Apollo||Finding leads, research prospects, and building leads||Free forever, basic plan||$39|
|Canva||Creating social media graphics, presentations, posters and other visual content||Free forever, basic plan||$12.99|
|Notion||Customizable all-in-one workplace that includes notes, documents, project management, etc||Free forever, basic plan||$4|
|Rebrandly||Link management to brand, track and share short URLs using custom domain names||Free forever, basic plan||$29|
|Ahref||SEO Tool- Competitor research, Link Building, Website Audit, etc||Free forever, basic plan||$83|
|Buzzsumo||Content research and performance insights||Free forever, basic plan||$79|
|Slack||Powerful communication tool to connect remote teams||Free forever, basic plan||$6.67|
|Mailchimp||Cost effective email marketing platform offering audience management, marketing insights, analytics and insights.||Free forever, basic plan||$9.99|
|Wordpress||Website building with various plug-in, themes,,etc||Free forever, basic plan||$4|
|Buffer||Social media management platform||Free forever, basic plan||$5|
Over 75% of marketers admit that their marketing efforts impact their revenues. For this reason, marketing professionals worldwide invest in various marketing tools – automation, lead ecosystems, content management, video creation and more.
Marketing tools are software or platforms that exhibit certain marketing functions for a business. This enables a company to execute its marketing operations with higher efficiencies and achieve economies of scale.
Marketing tools help a business with
…and much more.
Choosing the best marketing tool for your business depends on the following factors:
Based on the factors above, you can narrow down your list of marketing tools effectively.
Let’s now look at some of the best marketing tools of the industry today across all marketing niches.
To grow your business, you need to know who visits your website and what they are looking for. The tools below give you insights into your leads and visitors to help your business grow.
Apollo is your go-to choice for sales intelligence. It claims to help you boost your revenue by 10 times. Popular clients like DocuSign and Autodesk leverage its features for engagement and sales intelligence.
The price starts at $49 per month; a free plan is available
Hunter lets you discover any email address within moments. It is best utilized by businesses looking for professional email addresses to connect with potential clients. That said, it is great for B2B companies.
Starts at $49 a month; a free plan is available
Zoominfo is the best marketing software for all B2B-related data for marketing. It enables you to connect with the buyers that matter to you. Big names like Google and Zoom use Zoominfo to grow their business.
Price on request
This is a highly effective email marketing tool for growing your mailing lists. If you are struggling with tracking and identifying your leads amidst heavy traffic, Optinmonster can help you capture them.
Starts at $9 a month, no free trial is available
Lead Forensics lets you know a lot about visitors to your website. It helps with retargeting lost leads as well. It also enables your visitors to start real-time conversations with your business.
A free trial is available, pricing on request
Marketing also involves creating pitch decks, brochures, pamphlets, infographics and other design media that help your brand with a visual appeal. Use the tools listed below to create the best marketing designs.
Canva is perhaps the most popular web-based graphic design tool for marketers today. With Canva, you can create visually stunning and engaging marketing content for your brand, truly cashing in on the visual appeal.
Prices start at $12.99 per month; a free plan is available
Designers use Figma to collaborate on designing beautiful marketing media. It is a high-efficiency software that puts together tools for quick design, automated resizing and plugin support.
Starting at $12 per editor per month, a free plan is available
Now known as Adobe Express, Spark is the ultimate tool for marketing graphic design. It is a task-oriented, unified platform that allows you to design rich media and share it on web, and mobile over Adobe Creative Cloud.
Starting at $9.99 a month, a free plan is available
Visme is a full-stack professional design tool for marketers to create a variety of digital assets. If you don't want to deal with complicated tools and processes to design something, Visme provides beginner-friendly functions.
Starting at $12.25 per month, a free plan is available
As a marketer, you probably have a zillion tasks lined up. The list below shows some of the best task management tools you can use to organize your collaboration and tasking.
You can utilize Notion for marketing project management or for taking notes. The highlight of this software is that it doubles up as your digital "desk" and allows you to collaborate online with your team.
Starting at $4 a month, a free version is available
Evernote is a notetaking suite that lets marketers gather their ideas in one place and turn them into goals. It is a full package that you can carry as an app to consolidate your ideas in multiple forms - text, media, recording and more - and collaborate with your team.
Starting at $7.99 a month, a free version is available
Google Docs is a popular online collaboration tool for documents. Marketers can use it to work on reports together. This tool is specifically useful for remote teams as it allows file sharing and offers all official document forms like spreadsheets, slides, forms and more.
Starting at $12 a month, a free plan is available
What is marketing without branding? There are quite a few brand-specific tasks that marketers need to perform, and the following list of tools can help you do exactly that.
Rebrandly is a marketing essential with its capabilities for creating branded links and link management. You can create short, interesting links for your branded content that the users can remember easily, earning you more visitors and leads.
Starting at $29 a month, a free version is available
Marketers can use Qualtrics for a survey and feedback-based marketing activities. Execute effective surveys and gather essential market insight on consumers, employees, and market dynamics.
A free plan is available, pricing on request
Latana is an essential tool for marketing insights. It can be effectively used for brand management. It is said that Latana is the first tool in marketing that uses data science with the most accurate market insights.
Pricing on request
Social media marketers will find Mention to be of great use for social media listening. Customers today are heavily influenced by social media; monitoring their behavior thus can be of great advantage to a brand.
Starting at $29.5 a month, a free version is available
Capturing leads through email still reigns supreme. Especially where B2B marketers are concerned. Check out the list below for the best email marketing tools of 2022.
Mailchimp is best utilized when you are seeking to automate your marketing workflows, like emails and outreach. This tool is specifically designed for small businesses and has user-friendly AI-powered tools.
Starting at $9.7, a free plan is available
AWeber specializes in email marketing services and automation for small businesses. They have clients across the globe. AWeber is a good choice if you are looking for a tool that quickly lets you set up emails.
Starting at $16.15 a month, a free plan is available
Sendgrid is an essential cloud-based tool for marketers that lets them monitor the deliverability of their marketing emails. Its powerful email building features make it the preferred software for companies like Airbnb and Uber.
Starting at $15 a month, a free plan is available
Campaign Monitor is one of the most popular email marketing tools today, known for creating highly engaging emails. This tool is best utilized for sending emails for newsletter sign-ups.
Starting at $9 a month, a free plan is available
If your marketing needs are not fulfilled with the above tools, check our dedicated research page, where we reviewed and mentioned the best email marketing software.
Making your brand visible online is about utilizing the right digital marketing tools. Below is a list of the best ones you can use in 2022.
For the marketers passionate about SEO, Ahrefs provides a full-stack toolset complete with learning resources and community support. It is considered as best SEO software company focusing on SEO by sharing educational resources.
Starting at $99 a month, free 2 months with an annual subscription
SEMRush is best used for improving your brand visibility online using marketing insights. This is a good choice for digital marketing.
Starting at $119 a month, a free plan is available
If you really want to zero down on your keyword research, Longtail Pro is the right marketing tool. If your business is a specialized niche, for example, antimicrobial fabrics, Longtail Pro can benefit you greatly.
Starting at $147 a year, 4 months free with an annual plan
Marketers seeking to create fantastic website experiences for users and SEO need to get Ryte. Especially for small and medium-sized businesses, Ryte can improve the website experience and quality.
Starting at $120 a month, a free trial is available
You can find more digital marketing tools here fully reviewed.
Social media is big today. Marketers seeking to capitalize on this trend need at least one tool from the best performers in the list below.
Buffer provides tools that integrate social media accounts and help to post, schedule, analyze and comment on interactions. It is an intuitive, streamlined tool that enables complete social media marketing from one dashboard.
Starting at $5 per month, a free plan is available
Manage all aspects of your social media through a single tool while collaborating with your team. This social media scheduling tool is the best to use if you work with multiple social media accounts across your organization's bandwidth.
Starting at $35 per month
Socialpilot is the perfect social media marketing tool to use if you want to automate your social media management. Marketers prefer this tool because it allows them to publish posts across channels simultaneously.
Starting at $25 a month
Hootsuite is one of the best social media marketing and management platforms to improve your reach and get more business. Additionally, you can use this tool to improve your customers' social commerce experiences.
Starting at $49 a month, a free plan is available
Media agencies, marketing teams and freelancers can use Planable to collaborate on social media marketing. If you are looking to execute speedy social media campaigns, this tool is for you.
Starting at $11 a month, a free plan is available
I am sure these are the best social media marketing tools out there, but if you still need more tools before finalizing them, then take a look at our best handpicked and reviewed social media scheduling tools.
If your focus is to zero in on your hot leads, your business can benefit from the functionalities of the following account-based marketing tools. These tools help you execute targeted marketing.
Leadfeeder is the best B2B lead generation tool marketers can use to convert page views into prospects. You can see the exact details of the visitors that come to your website by integrating with your Salesforce module.
Starting at $80 a month, a free plan is available
This is a great tool for automating your sales and marketing activities like gather B2B accounts and contact information. LeadGenius combines the power of sales intelligence data and B2B marketing to deliver high-quality lead management features.
Starting at $50 a month, a free plan is available
You can use DemandBase for your target audience's account-based marketing and sales intelligence. This platform is a great unification of sales and marketing. If you wish to spot sales opportunities sooner, this is the right tool.
Pricing on request
Terminus is a fantastic tool to use at scale for multichannel account-based marketing for B2B. It provides you with dynamic data for capturing targeted leads and engaging them with multichannel-enabled campaigns.
Pricing on request
WordPress is an excellent content management system for content marketing today. It is open source and can be used by anyone. The powerful features it boasts can be combined with useful plugins to create an excellent marketing campaign.
You can plug in some useful marketing tools to WordPress to make the best of it.
WordPress is the best website builder and is free to use, but premium features and hosting are chargeable.
Pixpa is a portfolio website that creators, artists, designers and photographers can use to market their work online. It also lets marketers create eCommerce stores, client galleries, and much more.
Starting at $3 per month, a 15-day free trial
Marketers can use Duda to create engaging and interactive web designs for their target audience. This platform is created to be the toolset of designers that deliver design services to downstream clients.
Starting at $14 per month
Wix is a cloud-based web development tool that lets you build websites using HTML5 and drag-drop. It is extremely easy to use and provides specialized functions for building eCommerce stores. You also get access to drag-and-drop builders.
Starting at ₹325 a month
Shopify is one of the most popular online commerce platforms to set up your store to market and sell things. It is a full-fledged eCommerce solution that can set you up from end to end, including payments and invoicing.
Starting at $29 per month, a 14-day trial is available
If you're unsatisfied with the above tools and looking for more sophisticated ones, then we have well-researched and reviewed the best website builder to suit your business need.
As a marketer, you need to know all your options when trying to improve the conversion rates on your online channels. Here is a list of the best tools you can use to boost CRO and optimize your website.
Hotjar is a marketing essential that lets professionals know what their users say and how they behave online. You can use Hotjar for heatmaps and session records to tell exactly what your customers are doing on your website.
Starting at $32 a month
VWO is a leading A/B testing tool for marketers that helps streamline conversion rate optimization. It enables you to boost your CRO through five core concepts: Plan, Track, Test, Analyze, and Target.
Pricing on request
Optimizely is tool marketers use to run A/B validation tests for conversion rate optimization. You can also utilize this tool for web content management and digital commerce. The testing allows for eliminating guesswork for boosting CRO.
Pricing on request
You can also read a few more CRO tools here in another article.
Modern marketing banks on actionable data and insight that can inform marketing strategies with sound judgment. Leave behind the traditional ways of marketing through hunch and adopt the following tools for a more data-driven approach.
Sprout Social is a holistic social media management platform that covers everything from marketing to data intelligence and customer care. The tool is extremely easy to use. Social media marketers will find Sprout Social a high-utility tool for their strategies.
Starting at $149 per user per month, a free trial is available
Google Analytics is a leading ROI measurement and marketing returns quantification tool. It is completely free to use. You can get a premium version if you are a larger enterprise to scale the tool for your marketing requirements.
Works on a freemium model (up to 10 million hits)
Marketo by Adobe is an excellent tool for marketers to automate their business assessment and marketing tasks. If you want to personalize and customize user journeys across your brand, this is the right tool.
Pricing on request
Similarweb is every marketer's tool to assess the competition by measuring their traffic.
Pricing on request, a free trial is available
If you need to discover how your users interact with your digital channels and touchpoints, Mixpanel is the right tool. Using this software, you get real-time user behavior analytics that helps you design marketing strategies better.
Starting at $25 a month, a free plan is available
Marketers use the heap to measure users' actions on their website, like clicks, swipes and taps. This tool is an insight machine that is extremely useful for creating high-quality user journeys on your online platforms. You get high visibility into user actions on your pages.
Pricing on request, a free plan is available
If you still want more dedicated analytics and reporting tools, then check our handpicked list here.
Content marketing is essential to convey your brand's story and intentions to your consumers. It can create great avenues to interact with your customers and engage them in quality information. Here is a list of useful tools for content marketing.
Marketers use BuzzSumo- cloud-based platform to search for content, engagement, and outreach opportunities. It is specifically targeted toward influencer marketing and can be used for tracking and optimizing content marketing campaigns.
Starting at $99 a month, a free plan is available
If you are seeking to measure the performance of your content and SEO efforts, BrightEdge is an excellent tool. It is focused on helping you improve the SEO of your online channels with tools like reporting, forecasting and SEO recommendations.
Pricing at request
You can take a look few more content marketing tools to cater to your business need and achieve goals.
Biteable is one of the most effective video marketing content creation platforms online. It is focused purely on vide-based content and provides excellent features like over 1 million stock images, video templates and much more.
Starting at $49 a month
Marketers use Vyond to create branded assets like GIFs, characters, props, animations and videos. For marketers exploring the niche of custom animated videos, Vyond can provide a plethora of useful tools like character libraries, backgrounds, props, and music.
Starting at $49, a free trial is available
If you want more, try these eight great storytelling video editing tools that will make it easy to integrate video into your business marketing strategy.
Teamwork is key to creating effective marketing campaigns. The digital tools listed below best suit online collaboration and communication regarding all your marketing campaigns.
Slack is a marketing communications app that is built around enabling team collaboration. It enables open communication with tools like open discussions, private and direct messaging, file sharing, and message archiving.
Starting at $6.67 a month, a free plan is available
Marketers leverage Zoom for video conferencing or for virtual meets remotely. It has been a great tool during the lockdown. You can implement any marketing meeting or discussion using its essential features like webinars, marketplace, meetings and chat.
Starting at $149 a year, a free plan is available
Intercom is a revolutionary marketing tool that lets marketers see what customers are doing and get in touch with them personally. The communications are highly contextual and on the terms of the customer. It is a highly coveted Engagement OS for marketers.
Pricing on request
You can find more team collaboration tools here if you want to try more dedicated tools.
The performance of your marketing efforts depends on how efficient and well-orchestrated the entire process is. Utilizing the right marketing tool makes all the difference. There are tools for practically every marketing operation you can think of, from lead discovery to closing a sale.
You can check out the high-performance marketing tools listed above to select the one that works best for your goals.
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