Sam Makad
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
Looking for best email marketing software? Here is a rundown on some of the best email marketing software for small businesses:
The avalanche of digital transformation has changed the conventional model of businesses. Previously, marketers didn’t exactly know who their customers were, their expectations from them, and how they could expand and reach their new leads.
But, now the times have changed, and marketers can target the right people at the right time and send them information that is narrowed down as per their requirements.
The question is how do they achieve this, and the answer is through email marketing software. It is that form of marketing technique where emails are automatically sent to existing customers as well as potential customers to grab their attention.
But, the concept “one size fits all” is not applicable in the current scenario that is you cannot send the same email to everyone in your database. You need to filter your emails depending on the type of customer you are targeting.
It is made possible through email marketing tools that help you to design your email marketing strategy and send it across personalized messages.
Here is a rundown on some of the best email marketing software for small businesses:
Constant Contact doesn’t have anything out of the blue to offer, but concerning performance and deliverability, it is not at all underwhelming. It comes with two plans one is email, and the other is email plus plan with a free trial of 60 days.
Both plans allow you to send an unlimited number of emails with features like contact management, list-building tools, pop-up forms, reporting features, email templates, social media tools, and more.
The cheapest email plus plan is priced at $45 per month for 500 contacts, and the most expensive one is $335 for 50, 000 contacts.
Sendinblue is an all in one marketing tool used by more than 80000 SMBs and enterprise clients worldwide. As an open platform, its mission is to work alongside other solutions while powering peoples' websites and funnels. Main features include email & SMS marketing, marketing automation, signup forms, landing page builder, Chat, CRM, Facebook advertising, and retargeting.
Benefits of Sendinblue:
Plus, a rich catalog of the native 2-way integrations with Mailchimp, Hubspot, ActiveCampaign, Constant Contact, Salesforce, Pipedrive, Typeform.
It offers a free plan that includes 9000 emails per month, marketing automation for up to 2000 contacts, Chat & CRM solution.
A premium account will enable you to send 120k emails per month with all advanced features included for $66 per month. You can check the Sendinblue pricing here.
Drip is a great email marketing tool that is widely used by bloggers, marketers, and e-commerce businesses. Why it is a good option for small companies is that it offers a wide variety of add-ons that allow integration to popular website builder tools such as woo commerce and WordPress.
They have smart segmenting options, intelligent marketing tools, and is super easy to learn and start. Drip comes with live chat support, webinars, and tutorials to help users get hold of their email marketing software.
It offers a free trial plan for up to 100 users, and then their plan is priced at $41 per month.
Aweber is another excellent option to consider for its attractive pricing list. It is one of the main competitors to MailChimp that is touted as one of the popular bulk email marketing software.
Aweber offers a 30 days free trial period after which it charges $19 per month up to 500 contacts. They have an incredible customer service through live chat, email support, live webinars, so your issue is resolved within minutes.
MailChimp is one of the best email marketing software that offers an easy to understand dashboard.
Another thing to boast about MailChimp is that they are one of the trusted brands, so your emails will never end up in the trash box. Email sent via MailChimp are sure to land in the inboxes of your users. Here's an in-depth take on MailChimp pricing with all available plans and offers.
Active campaign is an excellent email marketing automation software if your main concern is email automation. They do offer CRM features also, but they are not as sharp as their email automation. You get a beautifully designed dashboard to operate between your campaigns and other services.
The plan of Athe ctive campaign starts at $9 per month, and you can also request a demo test with some features. The pricing of the Active campaign may get on a higher side with time, but it is worth a try if your primary objective is complex automation needs.
A super popular email marketing platform that is easy to use, affordable, and a good option for small businesses and beginners. It has some great features which make your marketing automation super simple.
The editing features of GetResponse is not at par as compared to others in this list. It comes with the 30-day free trial after that the price ranges from $15 per month to $799 per month enterprise plan.
Moosend is an email marketing automation tool with a plethora of features to help you kickstart your email marketing efforts.
Moosend will provide you with the platform's drag-and-drop builder and responsive email templates in addition to advanced automation to save you time.
The platform allows you to segment your audience to send highly targeted emails that increase conversions. You'll have access to online forms to help you generate leads and an intuitive landing page builder.
Apart from that, Moosend also includes real-time analytics to make data-driven decisions about your email marketing campaigns.
Benefits of Moosend:
Paid options begin at $9 per month and include all available features, such as a landing page builder, online forms, transactional emails, and more. You can always sign-up for the free trial and see whether Moosend is the ideal email marketing platform for you.
Here's an in-depth analysis of Moosend’s pricing with all available plans and offers.
A robust email marketing tool that has some great features and offers incredible performance. It is super easy to use, so it is quite popular among professional bloggers and marketers.
ConvertKit offers a plethora of services, but these services are not that comprehensive as compared to its peers. The reason is that ConvertKit is an affordable option that helps in building your lists that make it an excellent choice for people who have just kickstarted their business.
ConvertKit doesn’t provide A/B testing so it might disappoint some of its users.
The free trial period is of 14 days so you can try it for any of their plans.
The pricing of ConvertKit starts at $29 per month to $79 per month that supports 5000 subscribers.
InfusionSoft is an old email campaigning software that facilitates email campaigns based on automated funnels and landing pages.
The downside of InfusionSoft is the complex system they have. When you compare it with other similar tools, you realize that it is super difficult to learn and put into implementation. Even a simple task such as sending a newsletter is very complicated. InfusionSoft is super expensive, so you need to decide whether you need their high performing technical capabilities or not.
It starts at $99 for 500 contacts and goes up to $274 for 10,000 contacts.
SendHippo is quite a novice player in this market and is worth a try marketing tool. It is a great email marketing automation software for small businesses. It is affordable and offers almost all the services that you get with other marketing tools.
Here are some impressive features and benefits:
Get Started their lite package from $6.99 / month and Plus Package from $15.99/month.
Campaigner is not a go-to option for most of the small businesses as it lacks some essential features. Though, it has some benefits to offer for small businesses.
Here is a list of some of them:
The segmentation process works well, but sometimes it slows down the process when you add too many filters. It also has issues with Gmail delivery in some of the cases.
The question always ends with which email service to choose when there are so many of them.
The answer indeed depends on your marketing needs, budget restrictions, and at what stage you are incorporating the email marketing automation software. Before zeroing down your option here are a few things to keep in mind:
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Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
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