If your marketing campaign doesn’t involve a well-built, attractive, and responsive landing page, you are already missing out on many conversions.
A landing page is an outline for a user to understand what to do next when visiting your page. If they don’t have directions about what they should do next, what are the chances they will stay on your page?
What is a Landing Page?
Landing pages are the final destination a user arrives at after clicking on a link or ad. In marketing, landing pages have a lot of significance since they have a direct emphasis if a user will convert or not.
These pages could be of all kinds with a different intent each time.
For example, if we run a marketing campaign with the objective of people contacting us more, we will send them directly to our contact page.
The same scenario exists when a marketer runs a campaign for his company. He can have targets like collecting emails for newsletters, generating leads, encouraging conversions, or increasing sales. Whatever the reason, the user ultimately has to convert on a landing page only.
That is why you need one of the best landing pages for your website.
What is a Landing Page Building Software?
If a perfect landing page is something you desire, landing page-building software will align with your needs.
Creating landing pages from scratch involves a lot of thought and takes up a lot of time. However, with a landing page creator, this process is more comfortable for you.
A landing page building tool comes with hundreds of landing page templates perfect for any kind of niche. So, be it healthcare, technology, or fashion your website belongs to, a landing page maker will always have the right templates for you.
Are you looking to use templated landing pages?
When you have to create a landing page, you always have two options - either build one from scratch or use a template.
If you choose the former option, you invite costs and work on yourself. But if that isn’t a problem for you, you can easily make a landing page that complements your website and is the exact way you want it.
On the other hand, a landing page template could help you even more. These templates are:
- Cheap
- Easy to build and edit
- Usually responsive
However, not every template sits well with every type of website. So before you decide to purchase one, clear out if it matches your website.
How can a Landing Page Builder help in conversions?
You need to know about landing page templates because they are already optimized to get the maximum number of conversions.
Most of these templates are built by experts and marketing gurus who understand what a landing page requires to convert a visitor.
Other than that, these page templates are also:
- Cost-friendly and easily editable
- The fastest options
- Require few resources
- Have the most attractive elements
Best Landing Page Builders you should consider
1. Landingi
If you want an all-in-one landing page service perfect for all your marketing campaigns, Landingi is one of your best solutions.
Landingi offers a wide range of templates that are perfect for ‘most’ of the niches your website revolves around.
This platform also has a great visual editor, making creating landing pages simpler and more straightforward.
Features
- Comes with a variety of pre-designed templates
- Has a free image library for all your landing page sections
- Even comes with an in-built analytics tool integrated with Google
Pros
- 250+ landing page templates
- Embeds on your Facebook page
- It could be used on mobiles
- Drag and drop functions
Cons
- A/B testing and other features are not available on all plans.
Pricing
Starts at $29/month when billed annually.
2. Mailchimp
You might have heard about Mailchimp in the past because of its insanely popular email marketing tools and eCommerce solutions. But other than that, Mailchimp is a very efficient landing page-building software that will simplify all your marketing efforts.
One of its many features is that you can integrate it with any website building platform like WordPress or Wix, and it automatically do its job for you in the background.
Mailchimp offers a suite of features and pricing plans, among which a landing page builder also comes with a free plan.
Features
- Has great eCommerce tools
- Comes with an easy drag-and-drop builder
- Comes with a personal dashboard for all your marketing campaigns
Pros
- Built-in drag-and-drop builder
- Customize your templates from start to finish
- Great marketing tools and resources
- Even great for email marketing and other campaigns
Cons
- Not only a landing page software
- Only 1,000 customers are allowed on the free plan
Pricing
Starts at a $10 plan. However, there’s a free with limited features as well.
3. Unbounce
Unbounce is one of the most efficient landing page services. The reason for its immense popularity is the provision of an easy drag-and-drop builder and amazing eCommerce tools.
Rather than giving you ‘just’ the landing pages, this tool provides you with landing pages that will help you convert.
While Unbounce could be used for all your professional ventures, it is a little hard to get used to for beginners. That still doesn’t mean this tool won’t be able to help you with your marketing campaigns.
Features
- Supports A/B testing
- It can be integrated with Google Ads
- Real-time reporting with 125+ templates
Cons
- Takes some time to get adjusted to the platform
- Expensive, especially when needed for enterprises
Pricing
Starts at $81/mo with additional business and enterprise use plans.
4. Instapage
As the name suggests, this page builder instantly helps you create landing pages. It really doesn’t matter what stage your business is at; this page builder can cover all your needs.
With its Google Docs-like collaborative editing, InstaPage is great to work on and customize your templates by your team members simultaneously.
It comes with hundreds of templates that can be made live instantly. It is easily editable, and you can create landing pages in a matter of just a few minutes.
This tool is perfect for marketing goals like lead generation or app downloads.
Features
- Provides instant landing pages
- Has drag-and-drop functionality
- It could easily be integrated with other platforms
Pros
- Hundreds of landing page templates
- Has to drag and drop functionality
- Features a pixel-perfect design
- It could easily be integrated with other platforms as well
Cons
- The enterprise plan could be expensive
- AMP, web personalization and some other features are only available on enterprise plans
Pricing
Starts at $199/mo. However, there’s also a free plan included. You can get started with a demo.
5. GetResponse
GetResponse is a leading landing page builder automatically optimized for your marketing campaigns.
This tool is the most ideal option for small/large businesses that want to redefine their marketing efforts and optimize their conversion rate.
When you purchase this software, you get access to unlimited landing page templates, email marketing tips, and other eCommerce features that could prove to be very valuable to your business.
Features
- Comes with A/B testing and email marketing solutions
- Beneficial for your entire e-commerce business
- Comes with integrated analytics and reporting
Pros
- Allows access to thousands of brilliant, high-quality Shutterstock photos
- A/B testing
- It could be integrated with multiple platforms
- Comes with abundant marketing tools and resources
Cons
- It could be out of budget for some enterprises
- The landing page is not the primary product
- Needs upgrading after a certain point of time and growth in customers
Pricing
Starts at $13.3/month with flexible pricing plans.
6. Leadpages
LeadPages is one of the cleanest landing page creators out there.
With its stylish builder to easy drag-and-drop elements, this page creator is the best that you could use for your marketing campaigns.
Above all, this tool is the cheapest on our list of landing page builders. As you purchase more plans, you unlock more features like A/B testing and other eCommerce tools.
Features
Pros
- Comes with a drag-and-drop functionality
- Has more than 150 templates
- Also has built-in on-page payments
- Comes with an integrated Facebook ad builder
- Comes with dedicated marketing tools as well
Cons
- Certain integrations aren’t available on higher-tier plans
- Lacks enterprise-grade security
- It can’t be personalized well
Pricing
Starts at $25/mo, with a free plan included as well.
7. Lander
Lander is a perfect tool for small businesses that want to create straightforward and efficient landing pages.
The pricing plan on this tool is differentiated based on how much traffic you expect on your landing page.
One of the best things about Lander is that it even allows you to customize the code of your site, which means you can design each element on your landing page the way you want. With every plan you choose, you also get tools like A/B testing and numerous landing page templates that are enough for your marketing campaigns.
Features
Pros
- Beginner-friendly with a lot of great plans
- A/B testing on every package
- Allows backend code editing
- Has Facebook landing pages
Cons
- Not that great of an editor
- Not the most customizable option
Pricing
Starts at $16/mo. However, there’s a free plan included as well.
8. LaunchRock
If your budget is limited, yet you want a clean, simple, and effective landing page, Launchrock is the most ideal option for you. The best part is that Launchrock is free.
It is driven by helping small businesses and entrepreneurs to get started and support their marketing campaigns.
Even though the features of this tool are limited, you won’t really feel the difference because of the presence of other features included.
Features
- Free for everybody
- Has analytics and real-time reporting
- Super-fast builder
Pros
- Available for free
- It is a super-fast builder
- Really efficient with built-in analytics
- Has a lot of promotional features
Cons
- Doesn’t come with an A/B testing
- Has limited customization
- Usually suitable for small businesses
Pricing
Starts at $29 yet has a great free plan as well.
9. KickOffLabs
Kickofflabs is one of the finest landing page builders on our list. However, just like Mailchimp, it isn’t all about that.
Rather, this tool helps you launch and market new products/services by equipping you with a lot of features you need for your campaigns.
Besides being a great landing page builder, you also get additional features such as A/B testing, security on your pages, and additional eCommerce tools.
Features
- Perfect for running contests and referrals
- Has real-time reporting and analytics tools
- 40+ customizable templates
Pros
- Has unlimited landing pages and referrals
- Comes with built-in analytics
- Has a variety of promotional features
Cons
- Limited campaigns with limited integrations
- Has limited customization as well
Pricing
Starts at $19/month. It also includes a free plan.
10. ShortStack
Even though ShortStack isn’t insanely popular for its landing page builder, there’s a lot that this tool can do for you.
One of the biggest strengths of Shortstacks is that it allows you to create some of the best lead generation campaigns. These campaigns include app downloads, giveaways, contests, and email signup campaigns.
An editor is included as well that lets you create your own landing pages from scratch. Even though there aren’t a lot of templates, you can still design your pages with its awesome builder.
Features
- Campaign driven tool
- Perfect for most marketing campaigns
- Integrated email marketing features
Pros
- It could be personalized to run specific campaigns
- Has great lead-generation features
- Comes with social and email integration
- Also has great email marketing features
Cons
- Good features yet could be substituted with other landing page builders
- Templates aren’t that great
- Relatively expensive
Pricing
Starts at $99/month with a free trial included.
11. OptimizePress
Being one of the finest WordPress-based landing page builders, OptimizePress provides hundreds of templates for your landing page designs.
Not only are these designs perfect for all kinds of campaigns, but they are also personalized for lead generation pages, sales, and many more uses.
With an entire library of graphic elements and abundant graphic elements, OptimizePress allows great customization options with integration for email marketing platforms.
It has yearly plans allowing you to pay for the features you need as your organization grows.
Features
- Plans could be adjusted as per the features needed
- Templates for capturing leads and increasing sales
- Create landing pages that could sell on autopilot
Pros
- Great templates with a lot of new designs
- Personalized and affordable pricing plans
- Great customer support
Cons
- Not very beginner-friendly
- Not suitable for all kinds of niches
Pricing
OptimizePress starts at $99/month with business and enterprise plans as well.
12. Squarespace
Squarespace is a popular 'website builder.’
Not a dedicated landing page creator.
That doesn't mean Squarespace doesn't allow you to build killer landing pages.
This platform has features that allow you to create a remarkable landing page and even include the benefits of hosting your site and providing real-time analytics along with integrations with multiple CRMs.
Being a beginner, if you can't find the best options for creating the right landing pages, Squarespace is the right fit for you.
With the Cover Pages tool, you can create a page using hundreds of templates available in the database.
Features
- Great templates with modern-day website structures
- Perfect for eCommerce stores and small business
- A suite of marketing tools is available
Pros
- Great tools for eCommerce stores
- Start-to-finish assistance with great customer support
- Hundreds of responsive templates
Cons
- Not a lot of customization options
- No support for third-party apps or plugins
Pricing
Squarespace also starts at $18/month for businesses with advanced pricing plans.
13. ConvertFlow
If a builder with an easy visual builder and advanced features tops your preference list, ConvertFlow is the most ideal option.
Boasting multi-page forms, automated pages, and conditional logic, ConvertFlow is easily one of the best landing page creators out there.
ConvertFlow could also be integrated with many CRMs and closely understand the leads' behavior.
Other than that, the platform also allows you to run custom code for retargeting and event tracking. All these features together could skyrocket your conversion rates by providing a very personalized experience.
Features
- Integrates with all kinds of CRMs
- Easy, a code-less builder with all kinds of features
- Create automated landing pages
Pros
- Multiple templates with easy customization
- Integrates with multiple apps and platforms
- Advanced marketing tools available
Cons
- It could be costly for some small-scale businesses
- Conditional logic could block popups at certain times
Pricing
Starts at $29/month with a free plan included as well.
14. Involve.me
Involve.me is a robust platform that allows you to create landing pages without the need for a developer. These landing pages could stand alone and be a part of your website.
One of the significant features of this platform is that it extracts data from partial submissions that also lead you to conversion optimization insights.
It also allows you to create automated drip sequences and capture the best kinds of leads for your business.
Features
- Embeds on your website easily.
- It could be personalized for certain users of your website
- Easy drag-and-drop functionality
Pros
- It could be customized well
- Multiple templates for all kinds of niches
- Different styles, typography, and designs/backgrounds available
Cons
- Customization could take longer than usual
- Even though the templates are multiple, it could take time to find the right one
Pricing
Starts at $19/month, with a free plan included for starters as well.
15. Clickfunnels
ClickFunnels is probably one of the biggest marketing platforms available. With its plethora of marketing resources and tools, it's obvious that it is one of the best landing page builders.
ClickFunnels has proven to be very reliable for various entrepreneurs in coaching, lead generation, or e-learning.
Even though ClickFunnels is great for 'most' niches, its landing pages are the most curated for selling courses or other online content. This platform could also prove vital if you want to start a blog business and minimize most of the work on your end.
For the fields its landing pages are curated for, you can create some of the most responsive and interactive landing pages in a matter of a few minutes.
Features
- Great for beginners who want to start (and automate) their very own online business
- Very easy to use with a plethora of marketing tools
- Includes a variety of pre-built funnels
- Also, has A/B testing
Cons
- Not available for all kinds of niches
- Very little customization as compared to the rest of the builders
- Pricing could be an issue for some businesses
Pricing
Starts at $97/month with a 14-day trial included as well.
Conclusion
So you might be wondering, what’s the best landing page builder? The answer is - it depends on your business.
Our list of landing page builders features all the types of landing page creators that would suit different scenarios for your business.
Different businesses use different builders. As such, before purchasing a landing page builder plan, ensure its features align with your needs.
I hope this list of landing page builders helps identify the right tools for your business.
FAQ
Who needs a landing page builder?
Landing page builders are an excellent tool for building a single-page marketing site with a clear CTA. It allows you to test each element of your landing page to ensure you get the most out of your design and copy.
Is using a landing page builder simple?
The fundamental goal of landing page builders is to make the task fast and simple. Therefore, the majority offer pre-made templates and drag-and-drop capability to enable you to develop a high-converting page in less than a day.
Can you create a landing page without having a website?
Yes, you can make a landing page without having a website. You can utilize the page to promote sales, email subscriptions, or any other conversion goal rather than driving traffic to a website.
What do you look for in a free landing page builder?
It should be easy to use. It should have flexibility and control over your designs. It should integrate with the tools you're already using. It should give some insight into your landing page performance.
