15+ Best CRO Tools For Increasing Conversion In 2022

15+ Best CRO Tools For Increasing Conversion In 2022

Here we discuss the conversion tools at length, the various benefits they offer, and share the top 15 options that you can choose for your business.

Do you know what the ultimate goal of marketing is?

Maximizing conversions! 

Conversions stem from the brand interactions of new and existing consumers directly or indirectly.

This is why conversion metrics assume a critical stance in business and marketing strategies. While these metrics demonstrate the impact of different marketing efforts on sales, revenue, and business growth, they come from combined data across marketing, sales, and commerce. 

Here, we discuss the conversion tools at length, the various benefits they offer, and share the top 15 options that you can choose for your business.

What are conversion tools? 

The process that one undertakes to increase the number of those users in a site to take the desired action is called CRO or conversion rate optimization. 

Conversion rate optimization aims at the various actions that the users are expected to take: 

  • Filling a form 
  • Buying a product 
  • Adding items to cart 
  • Clicking on a link 
  • Signing up for a service 

In short, CRO drives users to make them understand and persuade them to take action in exchange for a high-quality user experience. The tools or software that have been designed to fulfill this purpose are known as conversion rate optimization tools (CRO tools)

These tools highlight the activities that contribute the most conversions and also measure their cost-efficiency. You can measure and track the time-to-market and customer engagement to drive conversions.

Why are conversion tools important? 

While conversion metrics help drive strategic business growth, measuring and tracking them in a data-driven manner is a daunting task. Deloitte identifies "measuring conversions" as one of the biggest challenges when it comes to conversions. This is because the customer journeys are highly complex, and detached from marketing activities and a final sale.

Hence, investing in reliable, smart, efficient, and analytics-powered CRO tools can help you overcome the greatest challenge of marketing - measuring the conversions!

Below, we share some other compelling benefits of using conversion tools.

  1. Attribution of Marketing Efforts

In every business ecosystem, multiple marketing resources, endeavors, and activities are ongoing on multiple channels and campaigns at the same time and on the same customers. So, identifying the real sales driver is a bit challenging.

CRO tools can bring the entire information in one single place by onboarding all the marketing activities, channels, people, processes, and results in one centralized system.

Hence, you can attribute the real driver of a sale and also control the inflated cost of conversions.

  1. Knowing "What" to Measure at Every Time

One of the most common practices in marketing involves attributing conversion values to the last events, such as the "last touch or the last click.” However, this can easily inflate the value of the activities that directly aim at conversions and have a short-term focus. 

You can distribute conversion results across all your marketing activities using conversion rate optimization tools, reaching the consumer. You can identify and consider the impact of all the activities that contributed to the conversions and focus on longer-term conversion goals as well, such as brand awareness.

  1. Closed-Loop Reporting

Using CRO tools, you can bring both sales and commerce together, getting a complete view of the lead's journey after it is handed off to the sales team. Basically, you can correctly line up the leads and sales data and track where leads are dropping out of the process. 

The following image shows how the closed-loop marketing activities work:

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You can check what is causing this - low-quality leads, poorly performing sales teams, or lack of proper recording of sales. 

  1. B2C Transactions and Offline Journeys

B2C transactions in physical stores are often subject to improper analysis. CRO tools can help you streamline online and offline data across all your marketing and commerce channels. So, you can holistically understand the performance of all the ongoing activities, and pinpoint challenges and opportunities for improved conversions.

Finally, you can develop a cross-functional approach using technology, process, and people to facilitate cost tracking, getting feedback on every marketing activity, and conversion reporting.

What should you look at before choosing a conversion tool?

Before choosing any CRO conversion tool, it is essential to evaluate its efficiency. Given below are a few considerations for picking the right website conversion tool

  • Easily Navigable Dashboard

The CRO tool that you select should allow you to carry out multiple activities and map your experiments. The CRO tool has to provide an integrated dashboard that allows cross-team collaboration. 

  • Maturity Rate of CRO

While choosing a CRO tool, first assess your company's position and check out where it fits into the CRO maturity model. For example, a CRO tool with web analytics will suffice for a startup. But for large organizations, one has to look for a CRO conversion tool that promotes multiple executive support. 

  • Security 

When installing CRO software, make sure it does not get hacked or breached. The CRO tool you choose should be completely safe and secured. In any case, if the software gets hacked, especially when it is in operation, the data stored in it can be misused. To ensure the security of the CRO tool, check for essential features like multi-step login, and other security features. 

  • Usability and Functionality 

The CRO software choice can depend on two factors – on the available features and the ease of use. So, before purchasing a CRO software, figure out the purpose for which you need the software. 

Up next, we discuss the top conversion tools that you can use for your business.

Types of Conversion Tools 

Now that you have gathered knowledge about the benefits of CRO software and the considerations for choosing the best conversion rate optimization tool, below is a list of the 16 best CRO tools. But, first, let's dive into the details of each. 

1. Picreel 

picreel

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Picreel is a leading popup software that collects real-time analytics about the conversions and visits on your website and captures leads. It allows you to convert your website traffic into high-quality leads by delivering tailored offers to specifically segmented customers, this targeting their exit intent.

What makes the software so excellent is the fact that it helps you target your customers at the right time and helps you get more leads, conversions, and ultimately sales.

Picreel is a versatile Conversion Rate Optimization Software that comes with a negligible learning curve, personalization, analytics, and A/B Testing. You can reduce cart abandonment, recommend additional products, and engage customers with discounts and promotions based on their intent of exiting your website.

Notable Features:

  • Real-time analytics
  • ROI tracking
  • Audience Targeting

Pros:

  • Easy to use software with impeccable lead generation
  • More than 700 integrations for diverse CRO conversion
  • Huge template library

Cons:

  • Interface can be better
  • Analytics and comparison features for campaign management can be better

Pricing:

  • The basic plan starts from $14/month, and there is a free trial period as well.

2. Bigcontacts 

bigcontacts

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BigContacts is one of the best CRO tools that also works as prospect and customer relationship management software. It allows you to track your contacts, calendars, and tasks, thus keeping your prospects organized at all times. 

You can customize contact records to capture more leads and increase customer retention and conversions with its easy-to-use sales CRM & marketing automation features.

Its sales pipeline and automated tasks for follow-ups help you increase your conversion rates. Also, you can retain more customers via drip marketing, social media tracking, and reminders to touch base. 

Notable Features:

  • Social media tracking
  • Pipeline management
  • Customizable contact records

Pros:

  • Efficient sales CRM and marketing automation
  • Diverse features for tracking
  • Comprehensive reporting and analytics

Cons:

  • Email marketing can get glitchy
  • You cannot enter call duration 
  • No way to check the social media feed of the leads

Pricing:

  • Paid plans start from $10/month/user, and you can try all plans for free for 30 days. 

3. Qualaroo 

Qualaroo

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Qualaroo is one of the most reliable website conversion tools that cater to your lead generation requirements by focusing on the pain points you have. 

It allows you to collect real-time feedback from your website visitors and keeps the process engaging by asking them contextual questions regarding your pricing, products, etc.

So, you can learn more about customer behavior as well and make the best possible use of customer data with AI-powered analytics & reports. 

Notable Features:

  • Sentiment analysis
  • Advanced customer targeting
  • Customer and employee NPS

Pros:

  • Fast, efficient, and reliable lead generation via direct customer interactions
  • Personalized customer profiling with targeted segments
  • Predictive analytics and data analysis tools

Cons:

  • You cannot clone desktop nudges to mobile nudges
  • Reporting functionality can be better
  • Dashboard visuals can be better

Pricing:

  • The basic plan starts from $100/agent/month, and you can try any plan free for 15 days.

4.Proprofs Survey Maker 

Proprofs Survey Maker

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ProProfs Survey Maker is one of the best conversion rate optimization tools that comes with smart lead generation and intuitive survey-making functionalities. 

The software offers lots of free templates, a huge library of question examples and allows you to easily create polls, quizzes, surveys, and popups.

You can create mobile surveys, site intercept surveys, etc., and use question branching in your surveys for in-depth customer analysis. 

Unique features:

  • Survey embedding
  • Cross-device compatibility
  • Response grading

Pros:

  • The software allows you to create a number of surveys, such as CSAT, NPS, and in-app surveys
  • Smart website surveys 
  • Better CRO with detailed survey reporting

Cons:

  • Any bugs or glitches you encounter are rapidly taken care of by agile customer support

Pricing:

  • There is a free version, and the paid plans start from $50/month/agent. 

5. Qualtrics 

Qualtrics

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Qualtrics is another excellent CRO tool that brings all your digital channels together with a unified view across all of them to offer a single source of truth about your customers. You can get actionable insights into the actions you need to take to boost your conversions and retain your customers.

You can reduce cart abandonment and improve customer satisfaction with page-level feedback, post-transaction surveys, abandonment surveys, and in-depth research of the overall site experience.

This is one of the smart CRO tools and lets you predict customer behavior across all the channels and take data-driven actions at scale to amplify your reach.

Notable Features:

  • Encourages authentic customer reviews
  • Responsive intercepts
  • Measures ad effectiveness

Pros:

  • Smart built-in features for data visualization and reporting
  • Custom survey creation
  • Excellent survey distribution and management

Cons:

  • There can be more options for analysis of data results 
  • Report interface becomes slow when you have large amounts of data

Pricing:

  • Pricing is available on call.

6. Optimonk 

Optimonk

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Optimonk is one of the most perfect conversion rate optimization software for eCommerce businesses. It helps you build high-converting popups and deliver them in the most non-annoying manner. 

You can set trigger communication for your customers, and design and customize the popups to target them in a more efficient manner. This tool helps you convert your website traffic into sales via personalized customer targeting. You can capture more emails, manage subscribers and reduce cart abandonment all the while promoting special offers, taking customer feedback, and managing social media file sharing.

Notable Features:

  • Behavioral targeting
  • Audience targeting
  • A/B testing

Pros:

  • Campaign segmentation and analytics
  • Custom branding
  • Contextual customer targeting

Cons:

  • Comes with a learning curve
  • Mastering the customization takes time
  • Built-in embedded forms functionality is missing

Pricing:

  • The basic plan starts from $29/month, and there is a forever free plan as well. 

7. Omnisend 

Omnisend

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Omnisend is a powerful eCommerce marketing automation software that comes with excellent email and SMS marketing functionalities. The software allows you to create customer segments based on various parameters, sync audiences for targeting via advertisements, create popups and forms, and web push notifications.

You can drive sales via cart recovery and welcome emails and SMS. Omnisend allows you to create hyper-targeted and relevant email messages for all your customer segments and offers impeccable ease of integration across multiple platforms. 

Notable Features:

  • Dynamic content 
  • Event-triggered actions
  • Custom CTAs

Pros:

  • Auto-responders for consistent customer engagement
  • Contact Management
  • Drip campaigns 

Cons:

  • You cannot integrate multiple shops in one platform
  • Shopify sign-up workflow during an order is jittery
  • Pay-per-feature pricing is a deterrent for SMEs

Pricing:

While there is a free plan, the basic paid plan starts at $16/month, and it has email marketing functionalities only.

8. OptinMonster 

OptinMonster

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OptinMonster is one of the best tools for CRO conversion when it comes to popups that are actually engaging and not annoying. You can either choose a pre-built template for popups and offer banners that are designed for getting higher conversions, or you can also create one from scratch with a blank canvas. 

The software comes with an easy-to-use drag-and-drop builder that is highly intuitive as well and enables you to target your customers with personalized offers and behavior automation. 

Further, you split test all your ideas to improve your lead generation strategy and leverage the data insights to keep increasing conversions.

Notable Features:

  • Prospecting tools
  • Lead segmentation
  • Lead Capture

Pros:

  • Perfect for capturing opt-ins and is customizable
  • Works for almost all types of websites
  • Lots of pre-built templates that are already optimized for high conversions

Cons:

  • You need to upgrade your plan if you reach the maximum number of conversions
  • The free version offers very limited features
  • Third-party integrations need improvement

Pricing:

  • The basic plan is priced at $9/month.

9. Poptin 

Poptin

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Using Poptin, you can create engaging web forms and popups for your websites and deliver highly engaging offers to your customers at the right time. Poptin helps you address cart abandonment by offering relevant popups. 

It also boosts website visitor engagement via surveys and feedback. You can deliver personalized offers and discounts to your customers and also use autoresponder emails to send coupons or welcome emails.

You can capture qualified leads and boost your conversions using advanced triggers and targeting options.

Notable Features:

  • Online store builder
  • Lead database integration
  • Real-time editing

Pros:

  • Lead nurturing
  • Lead segmentation
  • A/B Testing

Cons:

  • Visual editor can get glitchy
  • Pricing can be more reasonable
  • Can get generic in terms of design elements

Pricing:

  • The paid plans start from $19 per month, and there is a free plan as well.

10. Privy 

Privy

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Built specifically for boosting website conversions via targeted on-site displays, such as pop-ups, banners, bars, etc., Privy is one of the most commendable CRO tools that you can use. It offers automated emails to grow your email lists and rapidly reduce cart abandonment.

Privy has strong integrations with top eCommerce and email platforms and comes with advanced targeting options, such as popups based on cart value, URL, number of visits, etc.

You can suggest additional products on the basis of the current items in a cart and boost your conversions via cross-selling as well.

Notable Features:

  • Subscriber management
  • List management
  • Auto-responders

Pros:

  • Mobile commerce
  • Drip campaigns
  • Promotions management

Cons:

  • Very expensive
  • List duplication is manual
  • As you scale, the price rockets up

Pricing:

  • While there is a free plan, the basic plan starts at $15 per month.

11. Sleeknote 

Sleeknote

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Sleeknote is one of the most comprehensive conversion tools and comes with forms, popups, widgets, gamification, etc. Using this tool, you can streamline the entire customer experience on your website, such as guiding them around with proper product recommendations.

You can increase your sales by sending highly personalized emails to specific customer segments, inviting visitors for proactive support, feedback, etc. 

Sleeknote helps you target all three types of customers - first-time visitors, repeat customers, and returning subscribers. 

Notable Features:

  • Audience targeting
  • Behavioral targeting
  • Campaign analytics

Pros:

  • Geotargeting
  • Engagement Tracking
  • Contextual Targeting

Cons:

  • Very expensive as compared to the other excellent CRO tools
  • Not built for multiple domains 
  • Visitor limits are very low

Pricing:

  • The basic plan starts from €49 per month, and you can try any plan for free for 7 days.

12. Proprofs Chat 

Proprofs Chat

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ProProfs Chat is one of those CRO tools that facilitates a swift migration of your prospects to your sales funnel. You can send chat invitations to your website visitors and engage them as soon as they reach your website.

You can create a highly personalized journey for your customers and build strong relationships with prospects as well, with data-driven insights from your customer data. You can close sales efficiently and fast, make sense of customer data with delightful reports and deliver instant help to your customers. 

Notable Features:

  • Centralized information on every client
  • Boosts customer engagement
  • Enables prediction of customer responses

Pros:

  • Custom branding
  • Website visitor tracking
  • Anticipate customer questions

Cons:

  • Chat button can be revised for better customization

Pricing:

  • It comes as a free version, and the basic plan starts from $9/month.

13. SurveyMonkey 

SurveyMonkey

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SurveyMonkey offers you some of the best expert-written survey templates for targeting your customers, employees, and target audiences. You can create simple to advanced surveys within minutes as the software comes with a negligible learning curve. 

The software allows easy access to your audience in various ways, such as surveys, quizzes, polls, etc. You can also gather feedback via email, mobile chat, web links, social media, etc. 

Finally, you can analyze the results automatically with the powerful analysis capabilities of SurveyMonkey and export these results in various forms and integrate your data with any apps that you use.

Notable features:

  • Feedback management
  • Email distribution
  • Data analytics

Pros:

  • Skip logic in surveys
  • Live results sharing
  • Online polling

Cons:

  • Limited file formats
  • Limited customization options in basic plans
  • Pricing can be overwhelming for the SMEs

Pricing:

  • There is a free plan, and the basic plan comes at a pricing of $32 per month in annual billing cycles. 

14. Unbounce 

Unbounce

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The next name on our list of CRO tools is Unbounce which helps you boost your ROI with smarter and more engaging landing pages. The software promises instant copy generation and comes with smart AI routines for boosting your sales, leads, and signups. 

You can assemble the landing pages for building high-converting and mobile-friendly campaigns, and target your customers with popups, sticky bars, etc.

The tool offers SEO management features, split testing, form builders, and real-time editing to help you create high-converting customer effortlessly targeting content.

Notable Features:

  • Customizable templates
  • A/B Testing
  • Multivariate testing

Pros:

  • Reporting and analytics features
  • Drag and drop builder for web forms and landing pages
  • Responsive content 

Cons:

  • Image handling options are limited
  • Some customizations require coding
  • Pricing is more suitable for enterprise organizations

Pricing:

  • The basic plan starts at $90 per month, and you can try the plans for 14 days for free.

15. Sumo

Sumo

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Sumo is an email capture tool that helps you grow your email lists, and boost your conversions. It is perfect for eCommerce setups and also helps in generating more sales.

Sumo allows you to build proven marketing strategies within minutes and auto-pilot your sales and conversions all the while activating more purchases and delighting your customers. 

The software can integrate with numerous other platforms and comes with a powerful and feature-rich list builder, welcome routines, smart bar popups, and sharing buttons for customer targeting and engagement.

Notable Features:

  • Promotions management
  • Conversion tracking
  • Campaign management

Pros:

Cons:

  • The user interface is a bit outdated
  • Comes with a learning curve
  • Free version comes with extremely limited features

Pricing:

  • The paid plan starts from $39/month, and there is a free plan as well. 

16. Thrive Leads

Thrive Leads

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Thrive Leads also allows you to build your lists rapidly and is one of the best website conversion tools for WordPress websites. It is a powerful conversion software that combines almost all types of opt-in forms that you need in one single plugin. You can create excellent designs with the simple drag-and-drop editor without much hassle.

You can show your website visitors relevant and highly targeted offers based on tags, categories, profiles, etc., and boost your conversions.

Thrive Leads also offers A/B testing and data-intensive reports with actionable insights to build refined sales and customer targeting strategies.

Notable Features:

  • Pre-designed templates
  • Scroll triggers
  • On-click forms

Pros:

  • Detailed stats and reports
  • Conversion optimized forms
  • Mobile-responsive editing

Cons:

  • Works for specific WordPress installs, so using it for multiple websites is difficult
  • Comes with a learning curve

Pricing:

  • Pricing is available on call.

17. Woorise

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Woorise is an all-in-one lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments and more to collect leads and engage your audience.

Woorise features include a modern landing page and form builder, 40+ fields and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support and built-in analytics.

Woorise integrates with popular marketing platforms such as Mailchimp, Hubspot, ActiveCampaign, Facebook, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more.

Notable features:

  • Customizable templates
  • Survey embedding
  • Instant redeem rewards

Pros:

  • 40+ form field types and thousands of social actions
  • Referral marketing
  • Conditional logic

Cons:

  • Advanced features are available on paid plans

Pricing:

  • There is a free version, and the paid plans start from $29/month.

Getting Started: How to Choose The Best CRO Tools for Your Website?

Every website is different in terms of business offerings and needs a different set of conversion tools for the best results. While enterprise-level organizations might need more than one tool for boosting the conversions, an SME setup might find one versatile tool to be more than enough.

So, the current business needs, types of customers, audiences, business offerings, etc., are some of the key considerations that you must keep in mind while choosing a conversion rate optimization software. 

Now that you have the list of the best CRO tools, shortlist the ones that are well-aligned with your business offerings and conversion needs and get started with reenergizing your leads!

This post was submitted by a TNS experts. Check out our Contributor page for details about how you can share your ideas on digital marketing, SEO, social media, growth hacking and content marketing with our audience.

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