There are a lot of CRO tools to choose from, so we've provide you with 15 of the best CRO tools to help you improve your conversion rate.
Do you know what the ultimate goal of marketing is?
Conversions stem from the brand interactions of new and existing consumers directly or indirectly.
This is why conversion metrics are critical in business and marketing strategies. While these metrics demonstrate the impact of different marketing efforts on sales, revenue, and business growth, they come from combined data across marketing, sales, and commerce.
Here, we are going to discuss the CRO tools and it's benefits they offer and share the top 15 options you can choose for your business.
What are conversion rate optimization (CRO) tools?
Conversion rate optimization (CRO) tools collect data of visitors who visits websites or apps and then help you understand how people use your site and identify and test potential changes to increase conversion rates.
In other words, it is the process that one undertakes to increase the number of those users on a site to take the desired action is called CRO or conversion rate optimization.
In short, CRO drives users to make them understand and persuade them to take action in exchange for a high-quality user experience. The tools or software that have been designed to fulfill this purpose are known as conversion rate optimization tools (CRO tools).
These tools highlight the activities that contribute the most conversions and measure cost-efficiency. You can count and track the time-to-market and customer engagement to drive conversions.
Why are CRO tools essential?
While conversion metrics help drive strategic business growth, measuring and tracking them in a data-driven manner is a daunting task. Deloitte identifies "measuring conversions" as one of the biggest challenges regarding conversions. This is because the customer journeys are highly complex and detached from marketing activities and a final sale.
Hence, investing in reliable, intelligent, efficient, and analytics-powered CRO tools can help you overcome the greatest challenge of marketing - measuring the conversions!
Below, we share some other compelling benefits of using conversion tools.
1. Attribution of Marketing Efforts
In every business ecosystem, multiple marketing resources, endeavors, and activities are ongoing on various channels and campaigns simultaneously and on the same customers. So, identifying the real sales driver is a bit challenging.
CRO tools can bring the complete information in one place by onboarding all the marketing activities, channels, people, processes, and results in one centralized system.
Hence, you can attribute a sale's real driver and control the inflated cost of conversions.
2. Knowing "What" to Measure at Every Time
One of the most common practices in marketing involves attributing conversion values to the last events, such as the "last touch or the last click." However, this can quickly inflate the value of the activities that directly aim at conversions and have a short-term focus.
You can distribute conversion results across all your marketing activities using conversion rate optimization tools, reaching the consumer. In addition, you can identify and consider the impact of all the activities that contributed to the conversions and focus on longer-term conversion goals, such as brand awareness.
3. Closed-Loop Reporting
Using CRO tools, you can bring sales and commerce together, getting a complete view of the lead's journey after it is handed off to the sales team. You can correctly line up the information and sales data and track where leads are dropping out of the process.
The following image shows how the closed-loop marketing activities work:
You can check what is causing this - low-quality leads, poorly performing sales teams, or lack of proper recording of sales.
4. B2C Transactions and Offline Journeys
B2C transactions in physical stores are often subject to improper analysis. CRO tools can help you streamline online and offline data across all your marketing and commerce channels. So, you can holistically understand the performance of all the ongoing activities and pinpoint challenges and opportunities for improved conversions.
Finally, you can develop a cross-functional approach using technology, process, and people to facilitate cost tracking, getting feedback on every marketing activity, and conversion reporting.
What should you look at before choosing a CRO tools?
Before choosing any CRO conversion tool, it is essential to evaluate its efficiency. Given below are a few considerations for picking the right website conversion tool.
a. Easily Navigable Dashboard
The CRO tool you select should allow you to carry out multiple activities and map your experiments. The CRO tool has to provide an integrated dashboard that allows cross-team collaboration.
b. Maturity Rate of CRO
While choosing a CRO tool, first assess your company's position and check where it fits into the CRO maturity model. For example, a CRO tool with web analytics will suffice for a startup. But for large organizations, one must look for a CRO conversion tool that promotes multiple executive support.
When installing CRO software, ensure it is not hacked or breached. The CRO tool you choose should be completely safe and secured. If the software gets hacked, especially when it is in operation, the data stored in it can be misused. To ensure the security of the CRO tool, check for essential features like multi-step login and other security features.
d. Usability and Functionality
The CRO software choice can depend on two factors – the available features and the ease of use. So, before purchasing a CRO software, figure out the purpose for which you need the software.
Next, we discuss the top conversion tools you can use for your business.
15+ CRO tools for your business for 2022
Now that you have gathered knowledge about the benefits of CRO software and the considerations for choosing the best conversion rate optimization tool, below is a list of the 16 best CRO tools with details of each.
Picreel is a leading popup software that collects real-time analytics about the conversions and visits on your website and captures leads. It allows you to convert your website traffic into high-quality leads by delivering tailored offers to precisely segmented customers, this targeting their exit intent.
What makes the software so excellent is that it helps you target your customers at the right time and helps you get more leads, conversions, and, ultimately sales.
Picreel is a versatile Conversion Rate Optimization Software with a negligible learning curve, personalization, analytics, and A/B Testing. You can reduce cart abandonment, recommend additional products, and engage customers with discounts and promotions based on their intent to exit your website.
Easy to use software with impeccable lead generation
More than 700 integrations for diverse conversions.
Huge template library
The interface can be better
Analytics and comparison features for campaign management can be better
The basic plan starts from $14/month, and there is a free trial period.
BigContacts is one of the best CRO tools that work as prospect and customer relationship management software. It allows you to track your contacts, calendars, and tasks, thus keeping your prospects organized at all times.
You can customize contact records to capture more leads and increase customer retention and conversions with its easy-to-use sales CRM & marketing automation features.
Its sales pipeline and automated follow-up tasks help you increase your conversion rates. Also, you can retain more customers via drip marketing, social media tracking, and reminders to touch base.
Social media tracking
Customizable contact records
Efficient sales CRM and marketing automation
Diverse features for tracking
Comprehensive reporting and analytics
Email marketing can get glitchy
You cannot enter call duration
No way to check the social media feed of the leads
Paid plans start from $10/month/user, and you can try all plans for free for 30 days.
Qualtrics is another excellent CRO tool that brings all your digital channels together with a unified view to offer a single source of truth about your customers. As a result, you can get actionable insights into the actions you need to take to boost your conversions and retain your customers.
You can reduce cart abandonment and improve customer satisfaction with page-level feedback, post-transaction surveys, abandonment surveys, and in-depth research of the overall site experience.
This is one of the intelligent CRO tools and lets you predict customer behavior across all the channels and take data-driven actions at scale to amplify your reach.
Encourages authentic customer reviews
Measures ad effectiveness
Innovative built-in features for data visualization and reporting
Custom survey creation
Excellent survey distribution and management
There can be more options for the analysis of data results
The report interface becomes slow when you have large amounts of data
Optimonk is one of eCommerce businesses' most perfect conversion rate optimization software. It helps you build high-converting popups and deliver them in the most non-annoying manner.
You can set trigger communication for your customers and design and customize the popups to target them more efficiently. This tool helps you convert website traffic into sales via personalized customer targeting. You can capture more emails, manage subscribers and reduce cart abandonment, all the while promoting special offers, taking customer feedback, and managing social media file sharing.
Campaign segmentation and analytics
Contextual customer targeting
Comes with a learning curve
Mastering the customization takes time
Built-in embedded forms functionality is missing
The basic plan starts from $29/month, and there is a forever free plan.
Omnisend is a powerful eCommerce marketing automation software with excellent email and SMS marketing functionalities. The software allows you to create customer segments based on various parameters, sync audiences for targeting via advertisements, create popups and forms, and web push notifications.
You can drive sales via cart recovery and welcome emails, and SMS. Omnisend allows you to create hyper-targeted and relevant email messages for all your customer segments and offers impeccable ease of integration across multiple platforms.
Auto-responders for consistent customer engagement
You cannot integrate multiple shops into one platform
Shopify signup workflow during an order is jittery
Pay-per-feature pricing is a deterrent for SMEs
While there is a free plan, the basic paid plan starts at $16/month and only has email marketing functionalities.
OptinMonster is one of the best tools for CRO tools when it comes to popups that are engaging and not annoying. You can either choose a pre-built template for popups, offer banners designed for higher conversions, or create one from scratch with a blank canvas.
The software comes with an easy-to-use drag-and-drop builder that is highly intuitive and enables you to target your customers with personalized offers and behavior automation.
Further, you split test all your ideas to improve your lead generation strategy and leverage the data insights to keep increasing conversions.
Perfect for capturing opt-ins and is customizable
Works for almost all types of websites
Lots of pre-built templates that are already optimized for high conversions
You need to upgrade your plan if you reach the maximum number of conversions.
Using Poptin, you can create engaging web forms and popups for your websites and deliver highly attractive offers to your customers at the right time. In addition, Poptin helps you address cart abandonment problem by offering relevant popups.
It also boosts website visitor engagement with the helps of surveys and feedback. You can deliver personalized offers and discounts to your customers and use autoresponder emails to send coupons or welcome emails.
You can capture qualified leads and boost conversions using advanced triggers and targeting options.
Online store builder
Lead database integration
Visual editors can get glitchy
Pricing can be more reasonable
It can get generic in terms of design elements
The paid plans start from $19 per month, and there is a free plan.
Built specifically for boosting website conversions via targeted on-site displays, such as popups, banners, bars, etc., Privy is one of the most commendable CRO tools you can use. In addition, it offers automated emails to grow your email lists and rapidly reduce cart abandonment.
Privy has robust integrations with top eCommerce and email platforms and comes with advanced targeting options, such as popups based on cart value, URL, number of visits, etc.
You can suggest additional products based on the current items in a cart and boost your conversions via cross-selling as well.
List duplication is manual
As you scale, the price rockets up
There is a free plan, but the basic plan starts at $15 per month.
Sleeknote is one of the most comprehensive conversion tools and comes with forms, popups, widgets, gamification, etc. Using Sleeknote, you can streamline the entire customer experience on your website, such as guiding them around with proper product recommendations.
You can increase your sales by sending highly personalized emails to specific customer segments, inviting visitors for proactive support, feedback, etc.
Sleeknote helps you target all three types of customers - first-time visitors, repeat customers, and returning subscribers.
Very expensive as compared to the other CRO tools
Not built for multiple domains
Visitor limits are very low
The basic plan starts from €49 per month, and you can try any plan for free for seven days.
ProProfs Chat is one of those CRO tools that facilitates a swift migration of your prospects to your sales funnel. You can send chat invitations to your website visitors and engage them as soon as they reach your website.
You can create a highly personalized journey for your customers and build strong relationships with prospects, with data-driven insights from your customer data. You can close sales efficiently and fast, make sense of customer data with delightful reports and deliver instant help to your customers.
Centralized information on every client
Boosts customer engagement
Enables prediction of customer responses
Website visitor tracking
Anticipate customer questions
The chat button can be revised for better customization
It comes as a free version, and the basic plan starts from $9/month.
SurveyMonkey offers you some of the best expert-written survey templates for targeting your customers, employees, and target audiences. In addition, you can create simple to advanced surveys within minutes as the software comes with a negligible learning curve.
It allows easy access to your audience in various ways, such as surveys, quizzes, polls, etc. You can also gather feedback via email, mobile chat, web links, social media, etc.
Finally, you can analyze the results automatically with the powerful analysis capabilities of SurveyMonkey and export these results in various forms and integrate your data with any apps that you use.
Skip logic in surveys
Live results sharing
Limited file formats
Limited customization options in basic plans
Pricing can be overwhelming for the SMEs
There is a free plan, and the basic plan comes at a price of $32 per month in annual billing cycles.
The next name on our list of CRO tools is Unbounce which helps you boost your ROI with more innovative and more engaging landing pages. In addition, the software allows instant copy generation and comes with intelligent AI routines for increasing your signups, leads and sales.
You can assemble the landing pages for building high-converting and mobile-friendly campaigns and target your customers with popups, sticky bars, etc.
The tool offers SEO management features, split testing, form builders, and real-time editing to help you create high-converting customer effortlessly targeting content.
Reporting and analytics features
Drag and drop builder for web forms and landing pages
Image handling options are limited
Some customizations require coding
Pricing is more suitable for enterprise organizations
The basic plan starts at $90 per month, and you can try the plans for 14 days for free.
Sumo is an email capture tool that helps you grow your email lists and boost conversions. It also helps in generating more sales.
It allows you to build emails lists within minutes and auto-pilot your conversions, all the while activating more purchases and delighting your customers.
The software can integrate with numerous other platforms and comes with a powerful and feature-rich list builder, welcome routines, smart bar popups, and sharing buttons for customer targeting and engagement.
Thrive Leads also allows you to build your lists rapidly and is one of the best website conversion tools for WordPress websites. It is a powerful conversion software that combines almost all types of opt-in forms you need in one plugin. As a result, you can create excellent designs with the simple drag-and-drop editor without much hassle.
You can show your website visitors relevant and highly targeted offers based on tags, categories, profiles, etc., and boost your conversions.
Thrive Leads also offers A/B testing and data-intensive reports with actionable insights to build refined sales and customer targeting strategies.
Detailed stats and reports
Conversion optimized forms
Works for specific WordPress installs, so using it for multiple websites is difficult
Woorise is an all-in-one lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments and more to collect leads engage your audience.
Woorise features include a current landing page and form builder, 40+ fields and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support and built-in analytics.
Woorise integrates with popular marketing platforms such as Mailchimp, Hubspot, ActiveCampaign, Facebook, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more.
Instant redeem rewards
40+ form field types and thousands of social actions
Advanced features are available on paid plans
There is a free version, and the paid plans start from $29/month.
Getting Started: How to Choose The Best CRO Tools for Your Website?
Every website is different in business offerings and needs a different set of conversion tools for the best results. So while while enterprise-level organizations might need more than one tool to boost conversions, an SME setup might find one versatile tool to be more than enough.
So, the current business needs, types of customers, audiences, business offerings, etc., are some of the critical considerations you must consider when choosing a conversion rate optimization software.
Now that you have the list of the best CRO tools shortlist the ones that are well-aligned with your business offerings and conversion needs and get started with reenergizing your leads!
Sawaram Suthar is the founder of TheNextScoop and Jagat Media. A digital marketing consultant, he has experience in branding, promotions, page optimization, research, and strategy. He has an MBA from the University of Pune. Anyone can find him on Twitter @sawarams.