Marsha Kelly sold her first business for more than a million dollars. She has shared hard-won experiences as a successful serial entrepreneur on her Best4Businesses blog. Marsha also regularly posts business tips, ideas, and suggestions as well as product reviews for business readers. As a serial entrepreneur who has done “time” in corporate America, Marsha has learned what products and services really work well in business today. You can learn from her experiences from shopping the internet for tools, supplies, and information to build your businesses and improve lives financially.
Do you want to create an ever-lasting first impression with scintillating logo design ideas? If yes, here's our take on the best logo design ideas for 2023 to take your personal or business brand to the pinnacle of success.
The first impression is the last. And for companies and their brands, a good logo design sets the style statement for their brand.
With technological advancement today, there’s lots of competition amongst brands to keep their identity up-to-date. This also includes creating a modern logo design and creative logo design ideas.
Today every company that has lasted more than a decade has changed its logo at least once. This is one of the ways companies are doing business promotion for their website.
Certain business logo ideas do not last long, which is unfortunate for companies using them. In contrast, others do last an eternity.
We are here to discuss the best logo designs that create a massive difference in the brand name and skyrocket their business to success.
1. Tips to Create Good Logo Design in 2023
As mentioned earlier, a logo design represents the purpose or meaning of a brand with the help of visual representation.
Today, every company strives hard to create the best logo design that will remain in the public's minds for a long time.
So, simply utilizing a favorite font or merely abbreviating your company name with plain lettering will not make it stand out amongst the competitors.
Here are some tips to help you create a good logo design in 2023 that will stand the test of time.
A. Keep It Simple, Stupid (KISS)
Social media companies like Facebook have forthright logo designs. They are easy to recognize, which is a critical part of branding. The good thing is the Facebook brand is sharp and well-defined.
Keep this in mind: A simple logo design does not attract attention away from the brand. Instead, it simply signals and supports it.
Going for an overly crowded or busy design can result in customers failing to comprehend what your brand is all about.
Hence, your logo should relate to your brand identity; thus, it should match your company name or the services you provide.
However, make sure you do it in the simplest of manners.
B. The logo should gel well with your company's brand
This is the logo of Security Gladiators, a cybersecurity news site that utilizes a shield that immediately makes you think of security and strength.
Always keep this in mind: The symbolism behind shapes can create a subtle message all on its own. Hence, when making a modern logo design, the shapes you put in your logo can help your business name to flourish.
Your logo must reflect the brand identity of the company.
Like Microsoft, certain family-friendly companies employ circles or ovals, creating a sense of community, friendship, and unity.
Triangles, squares, and rectangles are often employed to imply masculinity and power of strength. These can be found in several science and technology logo designs.
Rings can be employed in several jewelry or wedding-related brand logos as they symbolize marriage and love.
C. The color scheme
A well-thought-out color scheme can go a long way in creating the same consumer reaction as using shapes. This will make the logo look prominent, and if you use the right color, it can evoke an emotional response or connection with your target audience.
An excellent example of that is the Payoneer logo design. If you observe the logo closely that I have displayed above, it consists of a bright red "Y," which gives off a celebratory vibe. It also comes across as powerful, energetic, and determined.
Payoneer is a money transfer company, and so it wants you to feel in control and confident about employing its services. Companies that wish to tie their brand to nature, growth, or safety typically select a green color scheme.
Blue is often found in logos representing hygiene, fitness, or curing. Yellow is associated with joy and cheerfulness and is commonly found in food and toy logos.
Several brands employ this method to appeal to their target audience at a subconscious level.
D. The amount of time you keep the logo is key
If you want to be a consistent brand power, it is imperative to spend time creating a good logo that can be employed across decades or even generations. Coca-Cola and Disney have employed the same logo or slightly changed their original logo since their inception. Instead of employing a commonly found font, they both created their own for a one-of-its-kind look.
When you create a logo design with hand-drawn details, it is challenging for other companies to replicate your images. This enables your logo to stand out from the crowd. In contrast, if you look at the history of Pepsi, the company has changed various logos to get a modern vibe.
Suppose you change your current logo design and style. In that case, your logo changes every decade or so, which is not beneficial for creating a timeless representation of your company.
Most successful businesses worldwide have nailed this concept and ensured their logo has these essential traits.
These are tips for creating a good logo design that results in a great business plan for future success. In the next section, I will try to answer your question: What are the best logo design ideas for 2023
2. Best Logo Design Ideas for 2023
A. Set a strong foundation
One of the exciting things about being a graphic designer is learning new things with each project. Remember, every client is different; even in the same profession, people perform jobs differently.
To make reaching an agreement on your design idea simple, ask the client the right questions from the beginning: Why are you here? What do you do, and how do you do it? What makes you different from your competitors? What do you value the most?
These questions may seem straightforward, but they can be challenging to answer. They might even lead you to further questions about the business conducted by your clients. What you discover in this phase can help you determine the most robust design direction. This way, you can design the best company logos for your esteemed clientele.
For example, look at the Mercedes logo in the image given above. Today, it has become a priceless asset for the company. It was created using the same process that I explained at this point.
B. Prefer black and white as the color combination
As you can see from the image above, the Apple logo has undergone many changes over the years; however, the silhouette remains the same. Leaving color till the end helps you concentrate on the basics of the idea instead of something that's much effortless to change.
An exciting palette cannot rescue a flawed idea. On the other hand, a good idea will still be suitable irrespective of the color you use. The first thing that you need to do is picture a well-known symbol. Contemplate it. It needs to be in the form that you remember before the palette.
It can be the lines, the shapes, the idea, whether that's the bite of an apple, three parallel stripes, four linked circles in a horizontal line, or anything else.
C. Select the suitable logo font
Just like color psychology, logo fonts also carry emotions and perceptions. The fonts in your business logo must carry on your brand identities like colors and visuals. Selecting the right logo font is similar to how you choose the logo style. Various types of fonts carry their visual styles.
Here are some of the prominent types of logos used by designers:
- Serif logo fonts
- Sans Serif logo fonts
- Sab logo fonts
- Script logo fonts
- Novelty logo fonts
Utilizing the psychology of fonts, you can narrow down your font options. Like Sans, Serif fonts are perceived as stable, clean, and modern. On the other hand, Serif fonts are considered traditional, respectable, and reliable. Now contemplate your exclusive brand identity and determine which font category will be closely associated with your brand identity.
You can then provide that category to your designer. The designer, in turn, will present you with different font options with similar font designs to see how the font works with the rest of the logo. You can even give a few fonts for inspiration to your designer and ask them to create a custom font that appeals to the uniqueness of your brand.
D. Easy to recall
In the image above, you can see the logo of Deutsche Bank. From the logo design, you can ascertain its simplicity which aids in getting recognized. This is especially true when many brands compete to attract our attention. You want to give your target audience a chance to recall a mark after a glance. This thing is not possible with an overly comprehensive design.
This is where you need to create a trademark that is conceptualized on a single story. It should also be uncomplicated in form. This is because it needs to work in a wide array of sizes and in various applications, i.e., from a website icon in a browser bar to signage on a building.
E. Make your difference felt
Here's a logo of Tate that signifies the difference a brand can make when its competitors are all using a particular typographic style or the same kind of palette or symbol placed on the brand name. This logo showcases the perfect opportunity leveraged by a brand to set itself apart rather than blend in with its competitors.
F. Create a broader identity
It's scarce to see a logo in isolation without any context of a website or business cards or drinks menu, or app icon. This is why you need to consider different touch points relevant enough to showcase how the logo will appear when potential customers see it.
You must consider how the identity works when the logo is not shown in design terms. While the logo is essential, it will only take an identity so far. One way to achieve cohesive visuals is to craft a bespoke typeface that can be utilized in the logo and the marketing headlines.
G. Try and include literal symbolism in your logo
Is the name of your company “Electric Box Productions?” If yes, have you ever contemplated putting electricity inside a box? This is where it gets interesting. By giving your logo a literal, symbolic meaning, you increase the creativity of your logo design idea by manifolds.
So, taking the cue from this, if your brand name is a particular thing, you need to make that thing in your logo. Never be afraid to lean into the obvious; there’s an apparent reason why the Apple logo consists of an Apple! Have you ever thought about it?
H. Inject some wit into your logo
Here's a logo of Amazon that injects some wit into their work and makes the job more fun. The symbol showcases an arrow from "a" to "z," which can be seen as a smile when connected. This way, the company is trying to spread smiles on the faces of people who see its logo. This is one of the best business logo ideas I have seen in a long time.
However, this type of logo might not work for every profession. For example, if you are a weapon manufacturer or a tobacco firm, you will not want to put a logo with a smiley (seriously, can you imagine such a thing!)
On the other hand, the less contentious law and financial sectors are filled with companies that can be identified by stuffy and sterile branding. You can put humor into the identity of such clients to set them apart.
These are some of the best logo design ideas for 2023. The next question that comes to mind is, what tools should you use for the best logo design? I will answer that question in the next section.
3. Tools We Recommend for Best Logo Design
I. AI logo generator by ZYRO
AI logo generator by ZYRO is one of the best free logo makers available. The thing that makes it even more impressive is the fact that it is very user-friendly and intuitive. You don't need to be a professional designer to create a captivating logo with the help of this tool.
This online logo maker is very flexible as it allows you to choose the look of your free logo by typing in your desired shape or size. It will enable you to save your logo and save it in a PNG file.
DesignEvo consists of a lot of pre-made templates to select from. When you click on one, you are redirected to the editing page to design the logo as you like.
To download the logo, click on the "Download" button on the top right, and it will allow you to download a low or high-resolution logo. The high-resolution logo design cost for DesignEvo is $24.99 for the Basic plan and $49.99 for the Plus plan.
When you opt for the Plus plan, you get transparent PNG files, lifetime support of the Basic plan and vector files in SVG format, and copyright ownership over the logo.
DesignContest is just like Upwork, however, with a couple of differences. Instead of inviting freelancers to apply for an opportunity for your business logo design, DesignContest runs a contest.
Here's how it works:
- Describe the kind of logo you wish
- Set a budget
- Receive dozens of logo designs from different designers
- Select the one you like
The premium logo design cost of availing this service is approximately $350.
The best logo design ideas mentioned in this blog are high-class and will quickly take your brand to the top.
If you have the cash to spare, I suggest investing in a professional graphic designer to create scintillating logos for your brand.
Remember, your logo can make your brand different from your competitors. It's your only chance to make your brand presence felt.
Make a memorable impression in the minds of your target audience and ensure that they keep coming back to you.
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