20+ Digital Marketing Tools to Drive Business Success in 2023
Sawaram Suthar / 24 Mins Read
Updated: August 25, 2023
Hundreds of digital marketing tools available in the market can assist businesses in different ways. However, it can be difficult and more time confusing to figure out which digital marketing tools you should use if you do not have a marketing budget constraint. But don’t worry; you will be pleasantly surprised by my latest research.
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2. Google alerts
Google Alerts is one of the best industry research tools that you will ever find.
It consists of a very intuitive interface that is very easy to use.
The only thing that you need to do is insert the keywords for monitoring and indicate the sources.
It can be news, blogs, videos, and discussions.
You can even set the frequency of message alerts like you wish to receive the message daily or weekly.
It can even be based on volumes like all results and best results.
Once you set the alert to your registered email address, the system sends you materials corresponding to the settings.
You even have the opportunity to influence the market.
It also allows you to search for prospective clients to expand your business.
There are quite a limited number of settings available.
If you wish to receive data by any other criteria, you need to utilize other payable services.
In today’s dynamic business environment, it is essential to engage the customers throughout their purchase journey. Hence, to aim at better results, it is imperative to use specific customer engagement tools to enhance business. Here are some of the customer engagement tools you can use for your online business.
Acquire is one of the best customer engagement tools available in the market.
The fantastic part is that it works as a perfect online collaboration tool for startups to established enterprises.
Most of the customer support representatives have a heavy workload. To ease it off, Acquire utilizes AI-based chatbots that help automate routine questions, prioritize customers, and scale up your support efforts.
You can even utilize Live Chat support from Acquire to engage prospective customers who visit your website.
The fantastic part is that Acquire has a centralized shared inbox that helps you connect your customers through different channels like live chat, chatbots, social media, and much more.
It even has an intelligent email support feature that forwards emails to the right subject matter experts.
Automate repetitive work with chatbots
Connect with video, voice, and co-browse
Help customers self-serve with knowledgebase software
Target chats to specific segments
Easy chat routing option to help with tricky questions
Measure the engagement levels of the customers
Personalize your messages by segmenting and sending proactive messages to customers based on visitor location, web pages, device type, visitor behavior, etc.
Analyze and track your chat performance by measuring and improving inbound chat volume
View answered and missed chats along with average wait times.
For the pricing information, contact the company directly at email@example.com.
Customer care executives
Zendesk is everything that you ever need from a customer engagement tool. It comes with a handful of features needed to carry out a help desk job.
The app comprises a flexible ticketing system with advanced reporting and analytics.
Suppose you are a design agency or a freelancer with a few clients. In that case, this ingenious software offers a feature that enables you to host communities and forums from which your clients can effortlessly share and exchange answers.
There are more than 100 integrations present in this ingenious tool like CRM, cloud storage, and productivity apps.
This comes in quite handy for freelancers and small agencies that have a very stringent budget to work with.
Instead of running all these applications separately, you can now integrate them into Zendesk.
Enables customers to connect with you through web or mobile. Alternatively, they can even initiate conversations directly through Facebook, Twitter, or any other channel of your choice.
Ask the right questions and get all the relevant information from your customers upfront using the ticket forms.
Accumulate all the relevant information that you ever need from your customers through additional or conditional fields, which is made available to both agents and customers
SLA views feature enables your team to see SLA status without any breaches effortlessly
Agents have the option to work in their preferred language with a localized admin interface available in more than 40 languages.
Supports a maximum of 300 brands, products, services, tiers, or regions and the data & activity are centrally managed with a single account
A free trial of the tool is available without any need to put in credit card details.
The pricing for the Zendesk Support starts at $5 per agent and scales up across 5 different pricing plans:
For pricing details for each of these plans, click here.
Customer care representatives
Keyword research tools
Keyword research is a critical part of modern SEO. Whether you are revamping an old blog or developing your content strategy for a new one, the right quality keywords are quite important. The reason is that they help in attracting consistent, quality traffic to your site. Here are a couple of keyword research tools that every digital marketer should use.
5. Google keyword planner
Google Keyword Planner is one of the best keyword tools that are available freely. It is a great choice, especially for starting a new site and when you wish to grow and produce more content.
The good news is, that this tool helps you pull up information directly from Google, which is the ever-reliable search engine you are likely to target while optimizing your website.
The results also integrate quite well with AdSense monetization.
Helps to find out commercial keywords using “top of page” bid range
Provides information on precise search volume directly from Google’s search engine
Best choice for business websites
Google Keyword Planner is available at free of cost.
UberSuggest is a unique online tool that provides useful insights about a website, including Domain overview, Top ranking pages, Keyword suggestions, content ideas, Backlink data, Site Audit, etc.
This tool is a blessing in disguise for digital marketers, especially the ones who are into SEO. The unique part is it provides keywords that are not available through the Google keyword planner.
With the help of an intuitive display, you can view the following metrics for your URL:
Check out which pages are moving traffic to your website. Discover the origin of the countries for your traffic and if the incoming traffic originates on Facebook or Pinterest. Also, find out the estimated number of visits the page gets, the precise number of backlinks, and those backlinks.
See the organic search terms that are moving traffic on your website.
Get a comprehensive SEO report and check out the volume, estimated visits, cost-per-click (CPC), buyer intent, and the likelihood your site would rank for a particular keyword.
Find out what content people are linking to in the industry your website serves, who’s doing the linking, and different metrics on those backlinking sites.
There are three paid plans:
The individual plan starts at $12 a month. The business plan costs $20 a month. While the Enterprise/Agency plan costs $40 a month. If you opt for an annual plan, you’ll be charged for ten months for 12 months of access, and you get two months free.
For further details on features for each plan, click here.
Enterprise / Agency
SEO & rankings tools
It can be challenging to master SEO and ranking, especially when you are just starting. Fortunately, some best SEO & ranking tools available can help you track your website's SEO rankings and make it reach the pinnacle of success. Let's look at them.
Ahrefs is one of the hot-favorite keyword ranking tools available online. It is primarily used in combination with another keyword ranking tool. The reason is that it mainly focuses on backlinks. However, it is equally competent as a keyword ranking tool.
With this tool's help, you can check your competitors’ external links, top pages, and IPs. It also comprises excellent customer service, including support. Hence, you always have assistance ready to help you operate the tool.
There are lots of features provided by this fantastic tool. However, as a keyword ranking tool, its primary function is automatically searching your site’s keywords.
Specifying which country’s search engine results you want Ahrefs to analyze your site is possible. This way, you can get a localized report.
Perform keyword research for search engines
See “clicks” data
Get total search traffic estimations
See keyword click distributions
Analyze SERP history
Uncover content gaps
Monitor outbound links
Find link prospects using Content Explorer
Get keyword ranking alerts.
There are four paid plans:
Lite at $99 per month with a start trail of $7
The standard at $179 per month with a start trail of $7
Advanced at $399 per month
Agency at $999 per month
If you opt for annual billing, you get two months of subscription-free.
To learn more about the features in each plan, click here.
Small & medium-sized businesses
Email marketing tools
Social media remains to be the undisputed king in the marketing domain. However, email is not far behind. It can be considered the grandparent of social media marketing. If used properly, it can drive great results. Hence, it becomes imperative to utilize the right email marketing tools like those mentioned below to skyrocket your marketing efforts in the digital era.
Mailchimp is a popular email marketing service provider worldwide primarily because it offers a free email marketing service plan.
It comes with a drag-and-drop email builder, autoresponders, segregating contacts into groups, and simple analytics tracking.
You also get the option to schedule the emails according to the time zone of your email recipients.
The company offers unparalleled customer support with live chat, phone calls, emails, community support, and a vast library of helpful resources.
Apart from online training, it also offers in-person live seminars across the U.S. This way, and small business owners can quickly understand the basics of email marketing and start using it to grow their business.
Free no-obligation trial
Massive variety of engaging templates to suit your individual needs
Get easy-to-read customized reports with the help of reporting tools
A robust contact management system that is endlessly customizable
There are two monthly pricing plans with a 2-month free trial and a 15% discount in case of companies pay annually.
The Email plan consists of basic features and starts from $20 per month for a maximum of 500 contacts.
The Email Plus plan integrates multiple users, subject line A/B testing, surveys & polls, event marketing, coupons & dynamic content. It commences at $45 per month for a maximum of 500 contacts.
For more information on the different features in the various plans, click here.
Digital marketing professionals
Small & medium-sized companies
Sendgrid is one of the most widely used email marketing platforms across the globe.
With its help, you can build effective email campaigns to expand your business.
It consists of drag & drop tools and dynamic templates for effortless email creation, audience segmentation for personalizing emails and different features & integrations to smoothen the process.
You can easily scrutinize different aspects of your email campaigns with powerful and insightful analytics.
Although you might see that Sendgrid is not the most intuitive tool, you can totally count on it, especially for 24x7 customer service in case of any inquiries.
Email scheduling parameter helps you to send a large number of emails in queued batches with the help of a UNIX timestamp parameter
IP warmup through an API with the assistance of Sendgrid Support or Account Manager
2-Factor Authentication while sending emails to add a layer of security in case your password gets compromised
SSL-enabled click and open tracking feature ensures Sendgrid provides SSL encrypted connection between the receipt to protect their confidential user information
Track the people who have unsubscribed from your email services
Provides 24x7 support through phone and chat in case you face an emergency in the middle of the task
Consists of an email template engine to frame your responses for future use
Assists in monitoring your reputation through the reputation monitoring feature
Sendgrid offers three pricing plans over a 30-day free trial period, giving you access to the Essential 40,000 email plan.
It gives you the scope to send 100 emails daily for free forever and store a maximum of 2,000 contacts within Marketing Campaigns
The three plans are:
For details on the features and pricing of each plan, click here.
Digital marketing professionals
Small & medium-sized companies
Content editing & proofreading tools
Everyone today knows that content is the real winner in the digital era. Today, with significant industries working online, it becomes imperative to design the content to engage the customer and make them take some action whenever they come to your website. Here’s a list of content editing & proofreading tools you need to use to grow your business exponentially.
Grammarly is an online app used to check spelling and grammar in writing. The great thing about this tool is, it highlights any grammar mistakes present in the write-up and gives suggestions.
This tool finds mistakes that Microsoft Word, Google Docs, and other word processors cannot detect.
It also comes as a Google Chrome extension that helps check the document while writing. However, we would not recommend using Grammarly while you type because it slows down your typing speed.
The only glitch is, that the Chrome extension does not work with Google Docs.
So, if you are writing in Google Docs, you have to copy and paste the write-up into the Grammarly editor manually.
Here’s the comparison of features in the free version v/s. Premium version
Grammar and spelling checks
Checks punctuation grammar, context, and sentence structure
Genre-specific writing style checks
Plagiarism detector (checks over 16 billion web pages)
Integration with Gmail
Finds out missing articles, weak adjectives, misspelled & repetitive words
Picks outdated spellings
Ascertains whether you have done proper comma usage
Integration with social media
There are three options available:
Grammarly Premium with a monthly subscription costing $29.95 every month
Grammarly Premium with a quarterly subscription costing $19.98 every month, billed as one payment of $59.95
Grammarly Premium annual subscription costs $11.66 every month, billed as one payment of $139.95.
Professional writers & editors
13. Hemingway editor
Hemingway Editor is a minimalist but powerful tool to enhance the writing style.
It achieves this by highlighting your work in different colors while you either paste your work or write in the Hemingway Editor environment.
Every color represents a different type of improvement Hemingway suggests.
Let’s now look at what the different colors represent in the Hemingway Editor tool.
These are sentences that are too long or structurally complex. Here, Hemingway Editor suggests dividing it into two sentences or simply the Yellow highlighted sentences.
According to Hemingway, these sentences confuse the readers. Hence, it is recommended to rework these sentences until the red highlight disappears.
The chosen words here suggest that there is a more appropriate alternative to the story. Simply hover over the story to see Hemingway’s suggestion.
Blue words are adverbs, or weak and hesitant language that Hemingway feels needs to be omitted.
Green phrases are words written in the passive voice. While it might sound appropriate in some cases, an active agent is preferable.
Highlights the writing problems in the form of color-codes
Ability to import from and export to Microsoft Word
Highlights common grammar errors
Provides readability grade
Gives you the ability to publish your content directly to Medium
No internet connection required
Gives you the option of write & edit modes
Ability to publish instantly to WordPress
Hemingway Editor is free of cost.
However, the Hemingway app's desktop version is now available for a one-time payment of $19.99. The price remains the same for Windows and Mac versions of Hemingway.
Hemingway Editor vs. Hemingway App
Hemingway Online Editor
$19.99 (one time)
Ability to Save and Export?
Full Hemingway Analysis?
Ability to Publish Directly?
Export Formats Offered?
Text, PDF, Word, HTML, Markdown
Direct Publishing Options?
Medium or WordPress
Hemingway vs. Grammarly
$20 Lifetime Access
$140 Per Year
Writing Analysis Capability
Style Improvement Capability
Professional writers & editors
Landing page creation tools
Landing pages are a great way to market your website. You can presume them to be like an online flyer for your business – except you can directly sell your product or service or get your potential customer to sign up to your email list.
There are different landing pages for each of the offerings or to target different types of customers. However, if you think that landing pages are only for large corporations, then you are incorrect. You can get positive results if you use any of the great landing page builders mentioned below. So, let’s get started.
Unbounce is one of the oldest landing page builders, founded way back in the year 2009. The great part is that it is not only the best landing page builder but also quite a handy pop-up and sticky bars creator to assist you in improving your conversion rate.
The only loophole of this fantastic tool is it is certainly not the cheapest initial offering. However, even its lowest level plan consists of quite an impressive set of features.
For starters, it consists of 75 landing pages and eight pop-ups and sticky bars.
It even enables subscribers to customize pop-ups, sticky bars, and other conversion-focused elements. It also consists of a user-friendly drag-and-drop editor.
The editor is relatively standard in terms of looks, but the templates stand out from other landing page builders when it comes to quality.
A prime example of that is that if you wish to reduce the number of visitors who abandon a specific page, Unbounce can help you create exit-intent popups that match the rest of the page’s content.
You can customize the triggers for these pop-ups and set your targeting preferences so that you can control which visitors see them. This will ensure that you serve a relevant offer to the visitors.
Helps you build landing pages along with other tools
Effortlessly create popups and sticky bars to generate leads
Test and enhance your landing pages using A/B testing
Measure your landing pages’ performance using the reports & analytics feature
Dynamic text replacement to match your landing page content to the search queries visitors typed in to maximize relevance and increase conversions
Comes with a Smart Traffic AI-powered conversion tool that automatically sends traffic to the most relevant landing page
Creates AMP landing pages with a loading speed of a maximum of 85% of standard mobile pages
Create & form add forms to your landing pages using the lead form builder
From $80/month for the launch plan, up to 500 conversions, 20,000 monthly visitors, and one custom domain.
Small businesses with a limited budget
Landingi is a perfect landing page builder that consists of a wide range of professional templates. These templates target different industries, including wedding photography, construction work, or other products like a free eBook download or webinar signup.
The most important thing is, that each of these templates provides a fresh idea. Hence, each of your clients will have an exclusive landing page.
This ingenious tool also consists of one of the most influential editors. So, once you start with a great template, it becomes easier to push things the way you want them.
Click on any design element, and you get the editing option in the sidebar on the right.
In case you know a little bit of coding, it becomes easier to drag a text box or enter a width value to resize it. Then opt for the color with the help of a standard color picker or with a hex code.
It is perfect when you wish to employ the client's brand colors.
And, in case your clients wish to host their landing page, it gives you the option to export whatever you make in Landingi to either WordPress or a custom server.
The good news is, that you can still utilize its analytics and tracking features.
Helps in customizing the branding aspect of businesses
Consists of a centralized inbox
From $47/month for the Core plan, it is limited to 5,000 unique visitors, from $199/month for the Agency plan with up to 10 sub-accounts for different clients.
Social media management tools
As a social media marketer, staying on top of all your social media marketing activities is imperative. The question is, how to do it most effectively? Social media marketers have to create & publish content and then perform analytics & reporting, which can be overwhelming. However, with the help of these best social media management tools mentioned below, as a social media marketer, you can streamline your workflows, save time, and ensure that the content reaches the target audience at the right time.
Hootsuite is probably one of the most significant social media management tools used by more than 15 million people and more than 800 Fortune 500 companies.
It provides a comprehensive solution to all your social media management needs.
You can use this app with over 35 social networks, including Facebook, Twitter, YouTube, Instagram, and Pinterest.
It is even possible to get more network connections with the Hootsuite App Directory’s help, a user-maintained extensions database.
There is also a full scheduler present in Hootsuite that enables queuing posts at your convenient time of choice.
You can create your schedule or use the AutoSchedule function to schedule your updates at optimal engagement times.
Simply upload a CSV file with pre-prepared updates, then you can fill your queue for days, weeks, months, or the duration of the entire social campaign. Once the information has been filled in the queue, it is easy to see your outgoing posts from the Content Calendar and re-order your update schedule with a simple drag & drop.
The Chrome Hootlet extension helps you schedule updates while browsing the web. It also consists of the AutoSchedule feature.
With the help of mobile apps for iOS, you can schedule, edit, approve, and manage updates from anywhere.
Monitor the top conversations on key topics
Measure and scrutinize your social performance
Effortlessly create and manage advertising campaigns.
Easily create, curate, review, and publish content
Monitor & engage incoming messages
Consists of hundreds of integrations
The free plan includes one user, three social profiles, and 30 scheduled updates; from $29/month (billed annually) for the Professional plan that provides for one user, ten social profiles, and unlimited scheduling; team plans start at $129/month (billed annually).
Buffer is an ingenious, streamlined social media management tool trusted by brands, businesses, agencies, and individuals across the globe.
It assists them in deriving maximum engagement and results on social media.
It comprises a suite of publishing products, engagement, analytics, and team collaboration.
The product assists social media marketers and teams to work more efficiently and effectively in a cohesive manner.
The USP of the tool is its clean and intuitive way of performing, its timely customer support, and not to forget the ease with which you can post the content on social media platforms.
Create a custom schedule for each platform, each profile every day
Plan your biggest content, months before with an integrated social media calendar
Share articles you love in a matter of seconds with the help of the Buffer browser extension
Ascertain your top-performing posts in just a few clicks
Supports native video and animated GIF support
Schedule retweets to share at the right time
Integrate Buffer with your most-used apps
There is a forever free plan with a 14-day free trial, and no credit card is required.
However, if you have a high number of scheduled posts monthly, we suggest you opt for the paid plans.
There are three paid plans:
For details on the features and pricing for individual plans, click here.
Web analytics tools
Today the amount of data churned out by websites is quite huge. Hence, it becomes imperative to track your site’s most important metrics to scrutinize whether your SEO strategy is working well or not. It also informs you what your typical customer does on your website and even what your competitors are doing differently.
To ensure that you remain on top of your web analytics, it is imperative to utilize the right tools. Let’s look at a few best web analytics tools that you might want to include in your business.
18. Google Analytics
Google Analytics is just like gold dust when it comes to web analytics. The good news is, it is effortless to set up and highly customizable.
It provides comprehensive information about your site.
With this tool's help, you can easily collect data like age, location, and devices from your audience. Then observe how visitors search, interact with and leave your site.
The good news is that you can easily integrate Google Analytics with other platforms.
If you are unsure which web analytics tool to use, we suggest you use this tool and rest assured that everything will work for your business.
Get instant answers to questions about your analytics data and insights into your business's performance.
Understand the way customers are interacting with your site and apps, and share these insights across your organization through a variety of reporting tools
Data analytics and visualization help you to access, organize, and visualize your data to suit your business needs.
Data analytics assists in organizing and managing your data
Make smarter marketing decisions through informed data
Seamlessly works with other Google solutions and partner products, saving time and increasing efficiency.
Google Analytics is free for most users. However, if you have a business requiring a large amount of data to scrutinize, we suggest you go for Google Analytics 360, the tool’s paid enterprise version. It costs you $150,000 every year. But, the price is entirely justifiable as it has a lot to offer in terms of features.
Individuals, business owners & large corporates who have a website
Mixpanel is one of the best web analytics tools that enables you to track user interactions and build custom reports.
This web analytics tool allows you to ascertain user actions by bifurcating them and creating funnels.
On top of that, you can use Mixpanel to check out information about data points like device, location, channels, and much more.
It can even be used for targeted communication through push notifications.
Easy to carry out A/B testing
Sends out push notifications
Easy to check engagement tracking
It can be used on mobile devices and web
It is available free of cost.
However, if you wish to track more than 1,000 users monthly, we suggest you get access to paid versions of this tool.
There are two paid plans:
For further information on the features and prices of both these paid plans, click here.
Individuals, business owners & large corporates who have a website
Whether you run a small business or a large corporate businessman, you must fight it out to build your audience. However, tapping into existing audiences that people have already created is another effective way beyond building your audience. These people are known as influencers.
Every industry has plenty of influencers. The only thing required is to search on the internet for them. However, an even better approach is by using a tool that is specifically intended for influencer research.
With such tools, you can effortlessly search, scrutinize, and connect with the most relevant and authoritative influencers in your niche. Here are a couple of best influencer tools that everyone from solo bloggers to small businesses & enterprises can utilize.
Klear is a multi-functional influencer management platform that assists you in searching, managing and measuring influencers and their campaigns.
It has developed its algorithm based on the “Klear Influencer Score” that helps determine which potential partner has the most influence.
Klear also comes with its own in-built CRM.
It is a freemium tool that breaks down influencers into 60,000 topic categories, demographics, and psychographics.
Since it consists of a database of influencers, the search does not take much time.
It is possible to filter the influencer lists through social media networks, the audience size, their skills, location, and the keywords they mention, along with the demographics of both influencers and their audience.
Brands in the fashion, health, beauty, food & beverages industries
Systeme.io is one of the most convenient marketing automation tools in the market. Systeme.io is all in one marketing platform that allows automating your marketing processes. With Systeme.io, you can manage every aspect of your business without the hassle. From building your website to building an online empire is possible on this platform.
Systeme.io has advanced customer service, with an average response time of under 2 hours; their support team will answer your questions 7 days a week.
Create funnels easily based on proven templates
Send unlimited emails and create email campaigns
Easily set up your website in under 10 minutes
Create an affiliate program, automate affiliate payouts
Save time and energy by automating your business
Run evergreen webinars to grow your audience and make sales
Build your online course, manage your students
Create high-converting content and get more traffic
Become a drop shipper or sell your own products
If you want to launch your online business or run one, Systeme.io is perfect, as it is an all-in-one platform.
The scope of digital marketing has expanded in recent times.
We see organizations taking advantage of innovative tools to create high-quality content and produce fruitful, data-driven campaigns.
With the help of the tools mentioned in this write-up, you can step on to the next level of digital marketing and grow your business to the pinnacle of success.
Who needs digital marketing?
Every organization needs digital marketing for its business. Digital marketing gives your online business exposure and helps in reputation management. Digital marketing makes marketing easy. It is an excellent way to reach more customers.
What are the top free digital marketing tools?
Google Analytics and Suite are free with limited access and offer many insights. Many other tools, like Mail Chimp or Ubersuggest, give little free plans but provide you with the vital information you need to grow your company.
Types of Digital Marketing Tools?
Industry research tools Customer engagement tools Keyword research tools SEO and ranking tools Email marketing tools Content editing & proofreading tools Social media management tools Landing page creation tools Web analytics tools Influencer tools
What kind of digital marketing software do I need to grow my company?
Your marketing plans will differ based on your business objective. Still, you can look for an analytics platform like Google Analytics, a customer engagement tool like Zendesk, an email marketing service like MailChimp, and an SEO tool like Ahrefs or Ubersuggest.
How to choose the right digital marketing software for my business?
Take into account the difficulties you face and which activity consumes more time. For example, if social media tracking is a problem, look for a scheduler software to schedule posts and monitor mentions. Do a competitor analysis to find where you fall short and look for tools to help. Lastly, read the reviews to determine which product offers the features, customer service, and pricing options most suitable for your company.
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