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Whiteboards play an important role in building rapport with your customers and improving internal training to create a brand identity. But, choosing the right whiteboard animation software is critical for your business. Therefore, I have reviewed the top best whiteboard animation software to look at in 2023.
|Our ranks||Our top pick||Best for||Free trial period||Pricing|
|VideoScribe||Video animation software that helps brands create memorable visual moments, with access to GIF templates and professional-quality animated video for every topic and occasion.||7 days||$9.44/month|
|Doodly||Simple drag and drop doodle video creator for sales and social media videos, special occasions, or just for drawing, comes with blackboard, glassboard, and even green screen animations.||N/A||$20/month|
|Mango Animate||Beginners and small businesses in creating animated videos, whiteboard doodle videos, character animation videos, business animation videos, album videos.||Available on signup||$39/month|
Are you considering using whiteboard animation software to grow your business?
If so, we have the perfect guide for you.
Whiteboard animation software has a variety of practical uses that you can use to strengthen your team and build rapport with customers. With these handy tools, you can easily streamline complicated tasks and dramatically improve engagement, sales, and customer satisfaction.
Before we dive in and check out our top 10 picks, we will define the term whiteboard animation software and share several practical ways these tools can help you find success.
At the end of this post, we will provide a few criteria for choosing a whiteboard animation software that matches your needs.
Okay, we’ve defined whiteboard animation software and have shown you some compelling reasons why this strategy works. Now, let’s look at the top 10 best whiteboard animation software.
VideoScribe is the first whiteboard animation software on our list. This tool is best for business leaders who want to create explainer videos and tutorials.
VideoScribe makes it easy for business leaders and marketers to create attractive, engaging whiteboard animations, regardless of their experience. The drag-and-drop builder is one of the best features of this software.
Once you create an animated video, you can plug it into emails, add it to your website, share it on social media, and much more. There are plenty of flexible options, making this tool ideal for businesses that plan on creating many different whiteboard videos.
can use to create a video that’s totally unique to your brand.
7-Day free trial, $9.44 per month after or $113.28 annually
Doodly is a premium whiteboard animation software primarily designed for marketers who hope to use engaging video content to reach their target audience.
If you want to quickly create product videos that promote your product and add value to your users’ lives, Doodly is a suitable option.
Depending on the version you purchase, you can get up to 3,959 Character images, 3,341 Prop images, 250 Royalty Free Music Tracks, 40 Video Templates, 70 Fonts, and 84 Scene Templates. All of these options allow you to create fully realized, customized animations.
You can also upload MP3 voiceovers to reinforce your brand personality and connect with potential customers. Another neat feature is the option to change the whiteboard into a blackboard with just one click.
Mango Animate is an easy-to-use animation software with four different tools under their brand, including a tool for building eye-catching whiteboard videos.
Mango Animate is a fully-realized, accessible tool that’s perfect for people who want to create whiteboard animations but don’t know much about coding.
The user-friendly nature of this tool shines in many different ways. For starters, Mango Animate WM has a large selection of pre-made templates that you can use to jumpstart your video. These templates will save you time and energy, especially if you plan on creating a wide variety of whiteboard animations for your business. You can also pull images and animations from their vast catalog, which adds another layer of simplicity to this software.
One of the biggest draws of this tool is it’s incredibly affordable. You can get a lifetime license for less than $40. If you’re considering entering the world of whiteboard animations, Mango Animate WM is an excellent place to start.
Free plan, the lifetime subscription is only $39
Vyond is an animation software that went by the name GoAnimate until 2018. This tool is a well-rounded package that can help business leaders create employee training videos, marketing campaigns, and much more.
Vyond offers a high level of personalization, which is excellent for creative people who want to build custom whiteboard videos. You can easily swap assets in templates, repurpose old graphics in your whiteboard videos, and create something unique to your brand.
Regardless of your experience, this tool is easy to pick up and use. The intuitive design and accessibility features make this an excellent option for leaders who prefer to create things visually instead of relying on coding.
There are also a ton of case uses for this software. On their website, Vyond explains how their software can help with eLearning, human resources, internal documentation, marketing, and sales. The ability to improve all of these different aspects of your company is what makes this software stand out.
Animatron is an animation software with many exciting and practical uses, including creating engaging whiteboard videos.
Animatron has been around for over a decade, and during that time, they’ve expanded their video animation software substantially.
Whiteboard animations are just a small part of what this tool can do. You’ll be happy to know that it comes out of the box jam-packed with features that you can use to create entertaining explainer videos, tutorials, product demonstrations, and more.
This software allows you to create videos that are accessible to your audience across social media, email, and your website. You can add closed captions, which makes it easy for people to enjoy your content, even if they are watching on a mobile device.
Overall, this software is an excellent pick for people who want to improve their video marketing strategy and reach more potential customers.
RenderForest is the next software on our list. This diverse tool is excellent for business leaders, regardless of the size of their brand.
RenderForest is a highly diverse software that allows people to create brand logos, whiteboard animations, and even custom websites inside the tool.
Some of the cases used for their video animation software include; explainer animations, product promotions, mobile app promotions, typography, and lead generation. You can do a lot with RenderForest, which is impressive considering the price point.
Each plan has features that will help you do your best work. It’s impressive to see that their smallest paid plan features over 1 million images, scenes, and templates.
However, this may be overshadowed by the other plans having well over 5 million options.
Animaker is a video software that boasts it is the Swiss army knife of creativity.
Animaker is an excellent video editing and creation software. Business leaders and marketers across all industries can find value in this tool. Out of the box, there are five different video styles to choose from: whiteboard, glassboard, stitchboard, blackboard, and notepad.
You can quickly and easily create custom characters with unique features to tell your story or market your next product. It’s also possible to save the characters you make for future content.
One of the most talked about features is the ability to lip-sync your video with your characters. The result is a smooth and engaging experience that will help you get more value from your brand videos.
There are plenty of different plans to choose from too. You can easily select the version that matches your needs.
PowToon is a video animation software that’s seen heavy praise from first-time video marketers and established industry experts.
PowToon is best for new marketers who want to quickly and easily create whiteboard animations for their customers and employees.
The simple interface and access to how-to videos and written guides make this a top pick for users who want to master the art of creating conversion-worthy, impactful videos.
They have a list of different subscriptions available so content creators can find the version that matches their needs. It’s worth mentioning that the Pro+ plan has features and benefits that are suited to growing businesses. You may want to avoid the limited free and pro versions if you want to consistently create video content for your brand.
Adobe Animate is one of the most well-known products on our list. This video animation software is widely used in education, product marketing, and employee training.
Adobe Animate is a well-rounded tool that can help you create engaging, interactive animations. Out of the box, this software comes with a massive selection of templates, brushes, and transformation options.
One of the best features of this animation software is you can change the path your drawing takes based on how users engage with the clip. For instance, you can have someone miss a basketball shot repeatedly until the user hovers over the video with their mouse.
You can use the vast pool of features to drive clicks and engagement on your website and social media.
The biggest issue worth mentioning is the pricing may be out of range for businesses that need multiple licenses.
Free 7-day trial, $35.99 monthly or $431.88 annually per license after
SimpleShow is the last whiteboard animation software on our list. This video tool is used and trusted by big-name brands like T-Mobile, Mcdonald’s, eBay, and Microsoft.
SimpleShow is, first and foremost, a tutorial and training video creation tool. Brand leaders can use SimpleShow to create internal training documentation and teach customers how to get more value from their products.
The stand-out feature is this software is powered by AI. Their system can help you create videos based on past experiences with you and other creators. The folks at SimpleShow call this their explainer engine.
Essentially, it can give suggestions, create videos from text, and give you a list of words to emphasize your points. The AI constantly learns based on how you respond, which will help you make consistent, actionable whiteboard videos.
Let’s start by answering the question, “What is whiteboard animation software?”
Whiteboard animation software is a marketing, training and customer education tool that allows business owners and team managers to create engaging video content. The general idea is there are a series of static images drawn on-screen with a narrator telling a story or explaining a concept.
Here’s an example so you can see what we mean:
The crisp, clean style is distraction-free to keep people engaged, show off your product or service, and more. Unsurprisingly, business leaders across all industries have turned to this strategy.
It’s also worth mentioning that whiteboard drawings are incredibly flexible. You can quickly and effectively create eye-catching campaigns across most marketing platforms.
Now that you better understand whiteboard animation software, let’s look at some of the noteworthy benefits of implementing this strategy.
Video marketing has grown exponentially in popularity over the last several years, so it’s not surprising to see that more people use whiteboard animation software to reach customers and prospects.
Here are a few video marketing statistics so you can see a few benefits of this strategy:
You can reap many of these benefits by consistently creating engaging, entertaining, and value-packed whiteboard animations.
Whiteboard animation software can also act as a highly effective customer education tool.
Let’s say your product is software as a service (SaaS), and you want to give customers a smoother experience. Instead of letting them open up your tool without any meaningful guidance, they can go through a series of whiteboard animations that teach them how to get the most from your software.
Not only will taking this step to reduce your churn rate, but it also helps build brand loyalty. People are always more willing to engage with brands that go out of their way to make sure their customers have everything they need to succeed.
You can also upload tutorials to websites like YouTube. If a prospect is wondering whether your product is worth their time, they may search the second largest search engine in the world for guides on your product or service. For context, users are 3x more likely to look for a video tutorial as opposed to reading text-based documentation.
You can use whiteboard animations to make virtually any customer experience more memorable and engaging.
Another clever way to use whiteboard animation software is to build hype around another campaign, like a product release or event. You’re likely familiar with the concept of a coming soon page. This benefit follows the same idea but allows for more flexible scaling.
Instead of simply creating an isolated landing page to promote your brand, you can use whiteboard animations to captivate your audience across your website and social media.
For example, let’s say you have an upcoming live webinar scheduled. If you want to generate more signups and get people excited, you have to do a little marketing.
An animated whiteboard drawing can help you connect with potential attendees and bring more attention to your brand. You can even add a call-to-action to the end of the video that asks users to sign up and secure their spot.
Generally speaking, whiteboard animations can help you boost brand awareness and connect with people who’ve never heard of your company.
Did you know that 59% of people turn to social media when they are thinking about making a purchase? If your content is out there for users to find, there’s a good chance you’ll catch the attention of potential customers. If you win them over with an entertaining and engaging whiteboard animation, there’s an excellent chance they will visit your website.
Another factor you should consider is that whiteboard drawings are easy to consume, regardless of the device the person uses. Over 52% of all internet traffic comes from mobile devices; it’s easy to see why this is important. Many smartphone users are more willing to explore a brand when they can watch videos instead of reading walls of text.
A few well-placed whiteboard animations on social media and your website can draw new people through the top of your sales funnel and eventually result in them becoming customers.
Whiteboard software can also help your business internally by allowing you to streamline the onboarding and cross-training processes.
Many business leaders choose to include animations in their training process for the same reason they use this software to attract customers; whiteboard software helps them simplify ideas and share information without overwhelming the viewer.
For instance, these videos are an excellent way to explain the position and how the employees’ work ultimately affects customers. A simple illustration can highlight these points and help your new hire feel comfortable in their role.
Now that we’ve looked at a wide range of whiteboard animation software, it’s time to discuss choosing a tool for your business. There are several factors worth considering before you spend your money.
There we have it! Whiteboard animation software is a valuable tool that business leaders can use to educate and entertain their customers and employees. Ultimately, you’ll want to choose a tool that helps you reach your business goals.
A tool like SimpleShow or Doodly may be perfect for someone who wants to create a few simple explainer videos. However, people who want a full-fledged video creator and editor may want to turn to a tool like Adobe.
There is no “correct” answer. Each of the tools listed here today is right for somebody. You have to examine the pros and cons and decide based on your industry, experience, needs, and budget.
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