Having a great website is crucial for the success of every online business. If you’re an online business owner, your website is the primary source of specific and useful information about your company. It’s also an essential digital marketing platform for promoting your products or services and generating sales.
Because of this, it’s important to get your website optimized on the SEO (Search Engine Optimization) and digital marketing front. Even if your website looks attractive, you’ll be losing the marketing race if you fail to optimize your website.
Thus, if you’re looking for website optimization, keep reading this article to learn more about the process and how you can get started.
Website Optimization: What Is It?
In its simplest terms, website optimization refers to the use of advanced strategies, tools, and techniques for boosting the performance of the website for a variety of reasons. These can include attracting more traffic, generating more conversions, and improving the flow of revenue.
For instance, the primary goal of optimizing a website is to make it more enticing to real people and search engines like Google. This can be done through the combination of different technical disciplines such as SEO, copywriting, analytics, user experience design, web development, and landing page optimization.
Website Optimization: How Can You Get Started
Generally, there are several strategies you can utilize to optimize your website. But, with so much information out there, it’s easy to get confused. Luckily, this article will tackle the basics that’ll help you get started with the website optimization process.
Below are the essential ways of optimizing your website:
1. Identify The Website Issues
Before anything else, you should identify the problems with your current website. This step is usually the very foundation of your efforts to optimize your website. However, it’s not enough to just ask your team what’s wrong with your site. Instead, it’s best to use the available tools to find out potential problems with the vital website components such as mobile usability, SEO, page speed, and many more.
Aside from using software tools, hiring a website optimization service provider like Oregon Web Solutions can also be a great idea to get started. Unless you’re an expert in the field of digital marketing, you should work with the professionals to help identify the problems and come up with a great optimization plan for your business.
2. Optimize For Search Engines
One of the most popular and powerful marketing tools being used nowadays is search engine optimization (SEO). It’s the process of using tools and strategies to help your website rank highly in search engine results so that more traffic comes to your website.
If you consider SEO as one of the best website optimization methods you can use, below are the steps that can help you achieve success:
- Do thorough keyword research – To get high search engine rankings, you should know the words and phrases that most users use to search something related to your products or services on the internet. That’s because the more you equip your website with the right keywords, the more you can make your business visible in the online world. So, think about keywords that may fit your prospective customers’ search intent.
- Conduct On-Page SEO – You should get familiar with some key on-page SEO hacks you can do for your website. These can include optimizing the headlines, URL slugs, meta tags, meta descriptions, and many more for your specific pages. When you optimize these components, search engines like Google can accurately recognize and understand what your page is talking about. As a result, Google will rank you highly on the search slides.
- Create Long And Useful Content - When it comes to making content, the length is generally not everything. This means you can produce content pages with fewer or longer words depending on your preference. However, creating long and useful content shows Google that you provide more information. When many people stay on the page a little longer to read the content, you’re more likely to get a high ranking in Google search results.
Lastly, if you want your optimization efforts to be handled by an SEO expert, watch this https://youtu.be/2rLPTlp6iCI to get more information.
3. Boost Page Speed
Of course, some people don’t like to wait for a site to load up. It’s a signal to them that your website has a slow page speed. Because of this, they’ll not hesitate to leave your site and never come back. If you want to ensure web traffic and more conversions, you should improve your page speed to deliver a good user experience and get high search engine rankings.
4. Make Your Website Mobile-Friendly
With the introduction of different smartphones and tablets in the market, it’s no longer enough to maintain a website that functions well on desktop computers and laptops. That’s why if you want to be a successful business owner in the online business world, you should start optimizing your site by making it mobile-friendly.
Primarily, Google and other search engines have used mobile-first indexing, which means that they generally index and rank your mobile websites first. When you have mobile-friendly pages, you have a higher opportunity to rank highly and generate more traffic and conversions.
To make your site mobile-friendly, below are some basics to remember from the get-go:
- Be sure to scale your images and graphics when you’re using a mobile-responsive web design
- Make your website responsive not just to desktop and laptops but also to mobile devices and tablets
- Use short but engaging meta titles to make them much easier to read on mobile phones
- Avoid the use of pop-ups as they can make your content less visible to the visitors
- Make your web pages easy to navigate by following the best web design tips
- Fix any issues that prevent your website from becoming mobile-responsive
If you’re able to optimize your site by covering the above-mentioned basics, then you’re on your way to having a thriving business.
5. Create Better User Experience
In reality, most business owners pay more attention to SEO and other optimization strategies. Consequently, they tend to overlook the importance of having a more intuitive and better user experience. Good user experience can make a big difference in gaining web traffic and lead conversions.
As such, it’s crucial to get familiar with the factors that greatly influence your website’s user experience. That way, you can make your users happy about what they see on your website. Below are the things you can do to provide a great user experience to all your visitors:
- Create an audience-focused content strategy that can help attract users
- Add design elements that can stimulate emotion and appreciation
- Keep a website with design and navigation elements which are completely findable
- Produce content which is accessible to a variety of audience
- Integrate content and other design elements that can make your website credible
As you can see, there are many ways in which you can provide a better user experience. Aside from the methods mentioned above, it’s also essential to identify user experience problems and how you can solve them. By doing so, you can get some insights about the users, their abilities, values, and many more.
6. Assess Current User Behavior
Another way to optimize a website is to analyze current user behavior. By doing this, you can find out which pages can cause your users to leave instead of becoming a customer. This is extremely important, especially if you’re conducting an optimization process.
Luckily, optimizing your website can be done by using more specialized analytics tools to track page interactions and website movements. Hence, instead of making guesswork of what’s wrong with your website, you can use these tools to get clear data and understand your current users’ behavior on your site. Apart from analytics tools, you can also conduct session recordings, exit surveys, and a lot more to get a clear image of how your users interact with your site.
With these techniques in place, you can gather some insights that’ll allow you to improve your site for better marketing performance.
7. Use Social Proof To Sell Your Web Pages
Generally, when your visitors come to your website, they probably don’t know anything about your company and the products or services you’re selling. For this reason, you need to get their trust by creating real and trustworthy content. This is where social proof comes into play.
By optimizing your site with social proof such as positive reviews and testimonials, your visitors will know how credible you are in the eyes of your customers. Consequently, you’ll be able to optimize your web pages and convert a visitor into a loyal customer.
Having a website isn’t enough for your business. You should optimize it for web traffic, conversions, and, more importantly, sales. That way, you can transform your business into something big. So, use the tips in this article to get started with site optimization and craft your long-term success plan.
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.