4 SEO Tools Startups Need In 2020

4 SEO Tools Startups Need In 2020

Finding great ways to cut costs without sacrificing the effectiveness of your SEO campaign can be a challenge. Here's the list of some of the most popular SEO tools in the industry.

To succeed in your SEO campaigns, you not only need the right strategies and proper execution, but you also need the right tools.

Without the right SEO tools, you’ll be severely disadvantaged, making it almost impossible for you to win the SEO game against your competitors.

The moral of the story is... use the right SEO Tools!

In this guide, we’ll cover several tried and tested SEO tools that you can use to rank your web pages.

1. Ubersuggest


We’ll start with Ubersuggest because all the features and functionalities you need to develop a winning SEO campaign are here.

The other tools in this guide can work as supporting tools for Ubersuggest, but when it comes to obtaining target-worthy keywords, monitoring your backlinks, coming up with relevant content ideas, etc. Ubersuggest is all you’ll need.

It’s worth mentioning that Ubersuggest is a freemium platform, meaning you can get most of its crucial functionalities for free. There is a daily limit for using the tool. But if you want to remove the daily limit and unlock more functionalities, simply signup for a free account.

If you need more data and access to Ubersuggest's features, then you can sign up for their paid plans that are unbelievably affordable. (Ubersuggest’s pricing packages start at $12 per month only.)

More Ubersuggest features:

Keyword analysis feature. Obtain pertinent data about your prospective keyword using the keyword analysis features. It tells you the keyword’s search volume, level of difficulty, the age range of people searching for the keyword, etc.

The platform shows keyword suggestions or variations of your target keyword. It allows you to uncover more search queries that your audience might be using when looking for products or services that you’re offering.

Traffic analyzer. Get more insight into your website (or your competitors’) to improve your SEO campaigns. By typing in your domain name in Ubersuggest’s Traffic Analyzer feature, you can view your domain score, number of backlinks, organic monthly traffic, etc.

2. Yoast


Yoast’s free plugin offers loads of value to anyone looking to optimize website for the search engines.

It allows you to keyword-optimize your meta description, title tag, page URL, and it even lets you specify your focus keyword.

Through Yoast SEO, you can tell Google exactly what your web page is about without having to do loads of coding. Just enter your focus keyphrase in Yoast to analyze your page and tell you how optimized it is for the keyphrase.

More Yoast SEO features:

Readability analysis. Yoast doesn’t just analyze how optimized your pages are for the search engines, it even analyzes your website for readability.

It designates a readability score and even shows feedback on how to improve your pages’ readability.

Considering how content is king, and the experience your web visitors have while reading your content can make or break your site conversions, you stand to gain from Yoast SEO’s readability analysis feature.

Yoast calculates your content’s Flesch Reading Ease score, so you know how readable it is.

Mark your link as no-follow or sponsored. Back in the day, setting your links as no-follow isn’t something you can pull off easily. With Yoast SEO, you can mark your links as no-follow or sponsored while writing your content.

Redirects. Set the redirects from your old URLs to your news ones easily with Yoast SEO. This bit is crucial because if your redirects aren’t managed properly, your web visitors are stuck on 404 pages.

3. GTMetrix


If you’re ever wondering how fast (or slow) your webpages are loading, head over to GTMetrix to have your site tested.

Compared to Ubersuggest and Yoast, GTMetrix is wholly focused on what it does. Its central theme is about helping its users have faster load speeds.

That bit is important because Google considers website load speeds as a direct ranking factor.

That means, if you are dead serious about winning the SEO game, you need your pages to load fast -- and GTMetrix helps you with that.

More GTMetrix features:

Site speed analysis. After crawling and analyzing your website, GTMetrix will produce a report with recommendations to improve your website’s load speed.

The recommendations are assigned a “Grade,” so you know how well you did for that specific item. It also has a priority level to tell you how urgent fixing the issue should be.

Compare reports. You can determine how well your website’s load speed stacks against your competitors through their “Compare” feature. It gives you a side-by-side summary of your website’s load speed performance and your competitors’.

4. Google’s mobile-friendly test tool

Google’s mobile-friendly test tool

Do you want to know how Google sees your website when its viewed on mobile devices?

Use Google’s mobile-friendly tester.

Your website’s mobile-friendliness plays a crucial role in whether or not your web pages will rank. Don’t believe me?

Here’s what Google said about its mobile-first indexing.

“Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query.”

It’s because of Google’s mobile-first indexing that marketers and business owners are bent on making sure that their websites look good in mobile -- and you should, too!

Using Google mobile-friendly tester tool can help you with just that.

More Google mobile-friendly tester features:

Page preview on mobile. The tool gives you a preview of how your site looks when on mobile. By looking at the preview, you’ll know if your website elements are all over the place of if everything is in order.

Page loading info. The online tester shows if any of your websites had any loading issues. It gives you a report showing which page resources couldn’t be loaded to investigate further and fix any problems. 

What’s next?

As a startup, you don’t need to break the bank to get reliable SEO tools for your SEO campaigns.

Using the tools shared above, you have all you need to come up with a winning SEO campaign, dominate your competitors, and start raking in traffic from ranking high in the search engine results pages.

This post was submitted by a TNS experts. Check out our Contributor page for details about how you can share your ideas on digital marketing, SEO, social media, growth hacking and content marketing with our audience.

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