The internet is many things. What it is not is ‘boring’ and ‘uncreative’. Billions of people around the world have access to the internet today. While some use it for mining information, others see it as a complete book of opportunities that will help them create a business out of
It would be hard to argue that COVID-19 will not be one of the most unprecedented global events in our lifetimes. The way we conduct our lives and perform our work is undeniably changing. The ability to be flexible and adapt to new ways of operating will help see us
As we all know, smartphones are ruling the world in this era. People almost want everything at their fingertips these days. As per reports, the mobiles are expected to hit $188.9 billion in revenue by the end of 2020. It shows that the app market has become really completive
Not long ago, businesses used to rely on papers and excel sheets to keep track of all the activities and metrics. But all this would change as we moved into the digital age. Businesses needed a more sophisticated way to keep a record of their clients, and CRM helped them
If you are serious about getting more benefits out of PPC marketing in the future, you need to keep up with the trends that will shape the industry. Missing out even a small trend could lead to potential losses. If you have not been keeping up with pay-per-click and what
When diversity becomes a problem, many marketers start running around in panic. However, more often than not, digital marketing campaigns lack diversity which can be a huge setback for your strategy. Here are five tips to increase diversity and avoid stagnation in your digital marketing. Table of Contents Chatbots and
Digital Healthcare Marketing A patients' journey does not begin from the moment he enters into a hospital to get treated; instead, it begins from the moment he finds awareness about the problems he is facing and to find the best specialist for the treatment. The impact of digital healthcare
Marketing has a long history, and so do marketing strategies. During that long history, some approaches marketers used to sell their products and services have drastically changed. Some strategies that were effective just a few years ago are now obsolete, as marketers have moved on to more effective tactics. With
It’s coming. America’s third (or maybe fourth) favorite holiday is just around the corner. In the days that follow, chocolate bunnies will be a common sight; there will be services in the church, and people will gather to celebrate a special time of the year. Although there is
Let's face it: we live in a world obsessed with digital communication. The latest trend to take over the digital marketing era is GIFs. GIF, an acronym for Graphics Interchange Format, was introduced in 1987 by Steve Wilhite. However, animated GIFs didn't appear until 1995, when
The link-building game doesn’t mean a standstill. If you don’t keep up with the changes, you will inevitably be left behind while your competitor profits. The link-building industry has matured significantly during the last decade under the guidance of SEO watchdogs Google. In their pursuit of quality and
Shopify is one of the most used eCommerce platforms in the world, in part because of how simple it is to launch a new store. Over one million merchants are using Shopify worldwide calculated in October 2019. However, opening a Shopify website is nothing if it has no visitors. Or,
The primary goal of every business is to grow their revenue and stay profitable. But in a high competitive environment, remaining good isn't enough. And it just so happens that creating virtual communities on the internet also has its share of benefits for business goals. You can benefit
If you want to generate more leads and increase sales without effort, it’s time to put your digital marketing to work through automation. Automation will not only provide convenience and efficiency, but it will also help you reduce costs while enhancing your customer experience. This article will share some
Ad fatigue refers to the quick and often steep drop in the performance of your advertisements. Generally, this is because consumers on the Internet see the same ads over and over again. Your ads may not be unique, and they're just like all of those other businesses selling
It’s 2020, and offering a positive customer experience is more important than ever. How your business evolves to better fit customer needs will make or break your growth in the next decade. For example, the top 5 factors influencing a positive customer experience are convenience, customer service, personalization, communication,
