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According to a InMobi survey, the #1 challenge facing app developers today isn’t design or development. It’s marketing. Launching an app ain’t easy, but it’s probably not as hard as you think. Follow the guidelines below, that will help you develop a strategy to maximize user retention,
As we all know, in this era, smartphones are ruling the world. People almost want everything on their fingertips these days.
As per reports, the mobiles are expected to hit $188.9 billion in revenue by the end of 2020. It shows that the app market has become really completive in the past few years. It is a big challenge for the business to make their application recognized in such a competitive market.
Henceforth, to get the success you need to take care of many things right from the designing, creating and launching of the app. Many of us always worry about how to launch an app. To let you flourish your app in the market, in the article I will talk about a few points to take note of in the launch stage.
Here, we will go through different stages and their points one by one.
Stage 1: Pre-Launch
1. Market Research
It is the first and foremost step when planning to build an app. Have keen research on the current trends going on in the market. Look at what users are having trouble at and how you can provide a solution for it.
Even research on what things make the competitors app work in the market. What services are they providing in their application? Make a list of the things and then go for the development part.
2. Testing Prototypes
Having a test of your app with real uses is an important part. As sometimes from your point of view things may seem perfect but users may not understand a few things in your application.
Therefore, take a review from the users before the launch of the app and make the needed changes. This can even help you to promote your app as users who used the app will share their feedback with others.
3. Have an In-App Rating Panel
Your app can be a failure if users keep giving negative feedback on the app store reviews and even if there are low downloads. The thing you can do here is providing feedback features within the app.
It will help you to work on your app without affecting user engagement. Having communication with users on problems they’re facing will leave a positive impression on the users.
4. Fix Launch Date
The selection of an app launch date is as crucial as to sell an app idea in the market. Make sure that your app launch date does not merge with any other tech events based on your business. It may distract the users from your app launch. Select an appropriate date based on your marketing plans and further schedule.
5. Beta Testing
The main aim of the beta testing is to final time test the app with real users. To check whether any error is remaining or not. It will help you to get users to give feedback on your app. It helps you to find bugs, check the speed of your app, its interaction with the user and much more.
6. Marketing Plan
Never make a mistake of having a marketing plan after the launch of an app. The marketing of an application should start before the launch of an app. Users should know about your app before it is launched.
Marketing of an app comes with a variety of mediums and planning. It will generate a strong base for your app among the people.
7. Take Advantage of Social Media
Social media can help you best with the marketing of your application these days. It is a very strong platform to market your app. People are so attached to one or other social media platforms.
You generate huge traffic for your app through social media. Establish an enormous presence of your business with the help of different social media platforms.
8. Build a Website
To build a stronger base of users for your application, build a website for the same. Do not just limit your presence to the app store and extend it to the web browsers too. This will help you to keep users engaged in your business platforms. You can invite users to sign up in your app through the website during the launch of an app.
9. Enhance Your Network
While the app development process is going on it is important that you grow your network. Here, the bloggers can help you to have an awareness of your app among the users. Recognize the bloggers who show interest in your application and connect them. Look for the forums that are similar to your business and start engaging them in your business application.
10. Build a Press Kit
A journalist or a blogger may lose their interest in your application if they don’t find any needful information for the same. Henceforth, you can build a press kit in advance and give it to the reporter and bloggers. In short, they should be able to publish the needed and right content about your application.
11. Localize Your App
The chance for the success of your application is more on the global level rather than the regional one. Therefore your app should be able to run properly across all the regions. You can localize your app, it proves to be a good practice with. As it will ensure that your app runs properly in any country, regions, locales and more.
12. Create Innovative Promotional Videos
To draw the user’s attention, make some interesting promotional videos that describe your business and application. Promotional videos will visually show the working of your application and will help you to get more user engagement.
It will increase the awareness of your app launch among the users. Try to make a video of around one minute but make sure that it even covers every aspect of what your app is all about.
13. Review The Submission Things for App
Whether it is Google or Apple, both have made available the guidelines about a checklist for launching an app. It is very important to check these guidelines before launching the application and make things available as per the guidelines. The thing to note here is properly to check the guidelines and not to miss a single point.
Stage 2: Launch
14. Use Paid Ads
Paid Advertisements will work as a boon for your application after the launch. If you’ve enough budget then I would recommend you with the paid advertisements. It will help you to increase the traffic and even focus on your targeted audience. It builds awareness among the users.
15. Improve Store Ratings
Having more positive reviews and ratings on the app store for your app from day one can leave a positive impression on the users’ minds. It is the thing that will make your app stand out from the other apps. 60% of the users will download an app with higher ratings and reviews. Start with your app community and relatives, tell them to give reviews on your app.
16. App Store Optimization
It is always advisable to utilize the app store optimization technologies for your app. It helps you to rank higher in the marketplace. The higher will be the rank of the app, the more it will be recognized among the users. To achieve organic and long-term traffic app store optimization is a must. Have a look at the search term keywords of the competitors and their app store optimization.
Stage 3: Post-Launch
17. Monitor App Performance
After the launch of an app, it is a thing that must have a look at its performance frequently. It will help you to understand the user pattern of using your application and further you can make changes as per the user behavior. It is even important to have noted the performance of the app through app analytics and mentions on social networks.
18. Have Time to Time App Update
To keep users engaged in your application, it is important to keep it updated from time to time. Users will always expect the new features and services in your app. To keep the app successful you need to understand what users expect more from your application and make updates accordingly.
19. Re-Evaluate Marketing Strategy
Analytics will help you to understand, where to focus more on your app for the marketing purpose. You need to keep updating your marketing strategy to get more users for the same. Think creative to make your business grow in the market. Paid promotion campaigns is one thing that will help you keep your app visible in the market.
20. Are You Ready For The App Launch?
So, these were some of the tips and tricks that you need to keep in mind while all the three stages of your app launch.
Creative and innovative apps are always welcomed by the users in the market. All you need to do is make users recognize your application. One more thing to remember is just launching an app is not where your need to stop. In fact, it is the point where your journey for the success of your application begins.
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