It would be hard to argue that COVID-19 will not be one of the most unprecedented global events in our lifetimes. The way we conduct our lives and perform our work is undeniably changing. The ability to be flexible and adapt to new ways of operating will help see us all through.
Whilst many businesses may be scaling back operations and placing employees on furlough, in some cases the ‘show must go on’.
Whether your business is still operating as a storefront or ramping up online operations, marketing is a key part of spreading your business’s worth, informing potential customers of your current operating strategy and showcasing how you can still be of service during these uncertain times.
Below are some reasons why you might find it helpful to use an on-demand, unlimited graphic design agency for some or all your marketing and graphic design requirements, both during the Coronavirus outbreak and beyond.
1. Saves time and money
During times of economic uncertainty, saving on costs is a key driver for many businesses. Hiring an in-house designer to deliver your design requirements incurs a plethora of costs, including recruitment fees, training, and retention, healthcare, and pension contributions, not to mention the loss of precious time, especially if you hire one that doesn’t deliver as expected.
Alongside recruitment costs, hiring staff also necessitates the allocation of extra infrastructure in the form of office space, furniture, and equipment, along with the addition to your payroll.
It may, therefore, be more viable to maintain a limited number of in-house designers and outsource any additional design work to an on-demand unlimited graphic design agency, which essentially bypasses all the intermediate steps, putting you in touch with qualified designers that deliver from day one.
2. Scale-up and scale down in real-time
The use of flat-rate graphic design is a growing trend, as it enables businesses to be flexible and scale resources as per the demands of the current workload. Many agencies provide a no tie-in option, allowing you to upscale or cut back on a month by month basis.
Having dedicated in-house designers can prove costly and impractical, especially when design assignments drop during certain times of the year. Conversely, if your in-house designer already has their hands full, they may have to put extra work on hold.
Having an on-demand unlimited graphic design agency look after your design needs both reduces the unnecessary burden on your budget and allows all work projects to be executed when in-houses resources are full.
3. Deliver Projects Faster
A good on-demand unlimited graphic design agency can provide customers with designs on request, with a turnaround time of just 24-48 hours. With most agencies, all you need to do is submit a design request and they deliver your order in under 48 hours (depending on the brief supplied and the graphic design plan you opt for).
When a last-minute graphic design requirement occurs, having a design on-demand agency to hand can help you hit your deadlines.
4. Get a fresh perspective
Whilst an in-house designer may know the brand inside out, when you work on your own graphics day in, day out, your creative juices can run dry. This can result in redundant results.
Flat rate design agencies will have multiple designers, each with unique talents and skillsets best suited to the brief at hand. Creativity comes in different forms, meaning an agency with numerous designers can produce effective results every time.
5. Get Graphics that Convert
Professional designers know what sells. They are immersed in the world of design 24/7, with part of their job being to stay up to date with the latest trends that are shaping the industry.
Flat rate graphic designers are adept at delivering designs that engage and provide a return on investment. Some companies such as Design Shifu even offer money-back guarantees if you are not 100% satisfied with the results.
As with any aspect of running a business, turning to professional services can help with various aspects of business operations, be it legal advice, financial services or marketing requirements.
Particularly in these uncertain terms, leaning on experts, such as flat-rate graphic design agencies, to assist with your business can help you make the most of existing budgets and provide the flexibility required to adapt to new ways of working.
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.