Sam Makad
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
As a strategic thinker, the development of marketing techniques takes more consideration. Looking for marketing strategies proven to be the most effective for business growth? Dive in to explore marketing tactics for any business situation.
Marketing has a long history, and so do marketing strategies. During that long history, some approaches marketers used to sell their products and services have drastically changed. Some strategies that worked well just a few years ago are obsolete now since marketers have moved on to better tactics.
With such rapidly changing trends, it can be hard to determine how to market your products sometimes. However, there’s no need to worry as there are some effective strategies that worked in the past and will undoubtedly work in the future as well.
That’s why we’ve prepared a list of marketing trends that still work in 2023.
No website could exist without its domain name, more commonly known as URL. A domain name is much more important than some companies think and it can determine your website’s success.
Your domain name is something like your website’s address on the internet and it determines the first impression of website visitors. A good and memorable domain name will leave the impression of a successful and serious business, while a bad one will probably cause potential customers to leave your website.
Here are some elements of a successful domain name:
When you decide on a good name, it’s time to register it. While it can cost a lot to register a domain name in some places, it’s possible to also find a cheap domain name that still has all the necessary elements.
One marketing trend that will probably never die is search engine optimization. However, SEO has changed drastically since it was first introduced, and you need to be aware of the changing SEO trends and which SEO strategies can help you increase organic traffic.
One of the biggest changes happened in October 2019 when Google introduced Bidirectional Transformers for Language Understanding, or BERT for short. BERT is a neural network-based technique for natural language processing.
Since Google started using BERT, it has gained a better understanding of how language is used, and it has changed how SEO works as well. Below are some SEO tips to help your website reach a high-ranking position in 2023.
Due to the introduction of BERT, your content needs to be user-focused, and you need to think about search intent. Your content needs to be something the user intended to find and not just a string of keywords they typed in.
When creating your content, focus on how users talk about their needs and issues and then create the perfect solution or answer.
E-A-T (Expertise, Authoritativeness, and Trustworthiness) and a company's overall reputation have always been important to Google, and that didn’t change in 2023. To stay on top, you must provide trustworthy content that radiates expertise and authoritativeness.
That means that well-written content with digital charisma that’s easy to read has the necessary advantage.
Your SEO efforts will be in vain if you don’t optimize for mobile users. A fully responsive website is essential for SEO and customer satisfaction. Also, keep in mind that nearly half of the mobile users switch to your competitor after a bad experience with your mobile site.
Even though voice search has been around for years, its popularity skyrocketed in 2023. Since voice search is highly advanced, optimized websites have a higher chance of reaching a high-ranking position.
One of the most efficient marketing strategies for years has been email marketing. There are a lot of tips for a great email marketing campaign, but cold emails are often excluded from these campaigns.
Most marketers shy away from cold emails because they have a bad reputation. Contrary to popular belief, cold emails aren’t spam; those who say they are don’t know how to write a good cold email that can be an efficient marketing tool.
A cold email is a great tool that can help you find customers and convince them your business is worthy of their trust.
Create the perfect cold email:
Social media is a low-budget, or sometimes even free marketing tool that companies use to reach a wider audience, as 3.2 billion people worldwide use social media. Social media promotion is a great marketing strategy as long as you know all the ways to use social media for better growth.
Here are some tips on how to use social media as a powerful marketing tool:
There are various places where you can post content, such as your website and social media pages. But no matter which platform you’re using, you need to keep one thing in mind – customers don’t want boring content anymore. Great copy isn’t enough; you also need to incorporate interactive content.
There is a huge difference between static and interactive content, and that’s customer engagement. Nowadays, social media statistics are surfacing, which can be used to make better content choices. While customers will interact with static content, they will mostly do it passively, and most people will soon forget what they read about.
Interactive content, on the other hand, is much more popular with readers and allows them to consume the information more effectively, as it’s presented to them in an interesting way. Most companies agree this is an effective marketing tool, and 88% of marketers say interactive content is effective at differentiating their brand.
A good example of interactive content is a video that has clickable tags, questions, and polls that will determine how the video ends. Another interesting example some websites use is a countdown that builds excitement before a special event.
If you want your business to stay profitable, you need to keep up with marketing strategies that are constantly changing. The ones you’ve just read about can help you be one step ahead of your competitors who are still using outdated strategies.
As long as you’re smart about your marketing strategies, 2023 can be your most profitable year.
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Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
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