Lidia S. Hovhan is a part of Content and Marketing team at OmnicoreAgency. She contributes articles about how to integrate digital marketing strategy with traditional marketing to help business owners to meet their online goals. You can find really professional insights in her writings.
Marketing automation gurantees more leads, conversions and sales, all with less work. Taking up on an automation journey for your business may seem intimidating, but with the right advice, it’s easier than you think!
If you want to generate more leads and increase sales without effort, it’s high time to put your digital marketing into work through automation. Automation will not only provide convenience and efficiency but it will also help you reduce costs while enhancing your customer experience.
In this article, we’ll share some marketing automation tips to help you get constant customers.
1. Generate More Leads
No matter how great your product is, it is useless if no one knows about it. However, if you have an average product but you can generate more leads, you have a higher chance of success. Let’s give away some ways you can get more qualified leads.
● Direct customer engagement
A lot of businesses opt for indirect engagement strategies like FAQs when they should concentrate on strategies such as forums, live chat, and help centers. If you want to generate more leads, focus on personalization.
It matters! People know when you’re sending them a general pitch or selling the same product. Things are changing, today there are marketing and sales automation tools available that bring you the ability to orchestrate unique experiences for every single customer.
● Informative Content
High-quality content is always an important asset. Effectively implemented content marketing strategy can not only improve conversion rates but also educate your leads to make the right decisions. Moreover, it builds trust and strengthens the relationship between your brand and the customer.
All being said just having great content is not enough. You need to properly format it for the utmost user experience, using outstanding videos, images, and infographics to keep the interest of your audience. As one of the most popular forms of digital marketing video marketing can actually be a crucial component of your content strategy.
● Inbound and outbound marketing
Outbound marketing is still an effective marketing strategy so don’t wipe it out in your overall strategies completely. Both inbound and outbound marketing can help you in personalizing your communication with customers, solving their problems and ultimately closing the deal.
● LinkedIn Marketing
LinkedIn has lots of potential for marketers and if you make time to explore it, you can find a lot of prospective customers. LinkedIn can connect you with more than 450 million professionals across the globe whether for generating leads, building a strong brand awareness or to establish strategic partnerships.
2. Automate Your Marketing Analytics
With accurate analytics, you can measure all your marketing goals. Marketing analytics can give you an insight into your business performance as well as your customers’ preferences. The power of analytics is immense but you should know how to use it efficiently.
To make things faster and easier, you can automate your marketing analytics with your programs. You can use a marketing automation tool to make sure that all the data is accurate and reliable.
What’s great about these tools is that they can help you integrate your digital marketing by uniting things such as content and contacts. Here are some of the things that marketing analytics software keeps track for you:
● Traffic sources
Most marketing automation tools will give you an insight into the sources that bring traffic to your website.
● Social statistics
They will also allow you to view your social media data and manage them. Here, you can see how your prospects and customers interact with your social media platforms.
● Email campaign statistics
You can get updated information about your email’s open rate, click-through rate, unsubscribes and other metrics.
● Email reports
You can also have detailed information on your email marketing initiatives. This will help you understand who is reading your emails and what they are expecting from them.
3. Use Tools for Improving Content Marketing
Your content is your asset and one of the most important ranking factors for your site so you have to look after it and improve it until you get your desired results. But what concerns people most is ‘where to find the time to create a stellar content marketing strategy?’.
That’s where content marketing automation comes into play. When hearing it you might think of AI produced articles or robot-narrated explainer videos. That’s not the case! It’s simply an approach of identifying repetitive tasks and automating the workflow, tracking the results and conversion you’re getting and so on. Here are some of the tools you can use to improve your content marketing:
An all-in-one marketing toolkit that will give you lots of keyword information to help you with content creation. It also has other useful features such as position tracking, crawl audit tool, AdSense and SEMrush pie chart and line graph.
This is the perfect tool for finding influencers and topics to write about. In this day and age when every day 27.5 million blog posts are published on wordpress alone, finding a relevant, not written by EVERYONE topic to cover is a lot harder. The tool also features competitor analysis to track the success or progress of your competitor’s content.
This is great for capturing, organizing and sharing notes, ideas and inspiration when you are brainstorming for your future content, making sure that nothing falls through.
Trello is more of a collaboration tool but it can help you a lot with sharing your content with your team members and discussing your content marketing plans.
Of course, your content is not complete without high-quality, beautiful imagery. Why? Because content with images gets 94% more views, is more shareable, shows personality and is easier to perceive. You can easily reap these benefits with Canva, a photo-editing tool with pre-built templates and layouts.
4. Automate your Campaigns and Customer Engagement
Marketing automation also works wonders for campaign management and customer engagement. It’s one of the most effective paths to customer acquisition, along with PPC marketing.
You can always do these manually but to save you time and increase your productivity, it is better to use marketing automation. By automating your campaigns and customer engagement, you’ll reap these common benefits:
● Better Internal Operations
With marketing automation, you no longer have to do things manually. You can get automatic updates of customer information and campaign progress. This helps save a lot of time, increase efficiency and reduce errors which improve your overall internal operations.
● Real-time data for personalized content
Another great thing about automation is that you’ll get real-time data that will help you create personalization strategies for improved customer communication.
● Brand loyalty
Marketing automation also helps you create education and engaging content for your customers which helps build brand loyalty.
5. Use Email Marketing Automation Tools
Using an email marketing automation tool has myriad benefits. For one, it improves customer experience by allowing you to send behavioural-triggered emails. It also increases your campaign scale, boosts ROI, increases average order value, predicts and shapes customer behaviors and empowers your team to achieve your goals.
Whether you’re a pro or an amateur in digital marketing, marketing automation should be at the forefront of your strategy. Try leveraging this amazing technology by streamlining processes and delivering impeccable communication to your customers and prospects.
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