The online world is a fast-changing, never-slowing-down monster that can get away from you if you're not on top of things. Trying the old way of learning, such as going to a university or buying a book won't work anymore in the digital world. Now it’
Consumers’ shopping behaviors have changed more rapidly than any projections in the last few months. Consumers have completely embraced digital channels during the lockdown and have grown expectations that brands unite their offline and online experiences. When the consumer world undergoes such seismic changes, marketing teams have to respond. In
Marketing can be an overwhelming task for many businesses. Whether you're a small business or not, it is, however, indispensable for your success. It’s all the more important now, as businesses are under a lot of competition. The advent of technology brought about new marketing techniques, which
When we talk about online marketing, Pay-per-click (PPC) and SEO (Search engine optimization) are considered separate entities. But in reality, they are two sides of the same coin called Search engine marketing (SEM). SEO is a method used for increasing a website's organic traffic through enhanced visibility and
Every business person would like to attract more clients to their pool. However, although getting more clients indicates growth, retaining existing clients is even better. Better still, selling to existing clients is cheaper than generating new clients. However, retaining existing clients can be a daunting task. It is, therefore, essential
Engagement takes more than a knock on a door. A Gartner Research study says campaigns integrating at least four digital channels outperform single- or dual-channel campaigns by 300%. At the same time, 46% of marketers say the video is their most successful content. The cross-channel video makes your content strategy
Have you ever faced negative online reviews from your customers? Dissatisfied customers lead to a decrease in brand reputation, which can catastrophically impact a business. In some cases, these negative reviews can come from competitors who purposely are trying to defame your brand, but we will focus on customer reviews
To have a successful online business, you not only need to have a strong digital footprint, but also the expertise to be found. The digital space is now a congested sea of businesses, where it is imperative for every business to stand out and have a unique voice. We do
Every business owner will have experienced some financial and behavioural shifts during the coronavirus pandemic. The crises that no one saw coming has placed an enormous strain on organisations, from one-man bands to multinational corporations all over the world. And even now, as we start to see the light at
People are inundated with ads all day long. From the moment they wake up in the morning they are faced with some form of analog ad and then it continues when they log into their computer. From there, even their entertainment has ads when they are trying to relax. Breaking
The onboarding process is the beginning of your relationship with a client, and it starts before a customer makes the first purchase. It begins when your potential customer appears on your website for the first time and is making a decision about what to do next. So, let's
We are all becoming digital fanatics – we live and breathe the digital experience in everything we do. Even in turbulent times, like the ones we are in right now, staying connected with the outside world and knowing the situation of our friends, families, and colleagues becomes more critical. Brands and
Video conferencing is being a mainstream method of communication for organizations of any size, and for people, in general, wanting to communicate with friends and family around the world. There are advantages and disadvantages to all technology, but video conferencing is overtaking the traditional phone call. What is Video Conferencing?
Entering a business is like entering a battlefield: you have to arrive armed and ready for the fight, whether you're at the forefront with your comrades, or behind the scenes coming up with the best battle tactics. With this in mind, it's crucial to train and
Do you know, it is imperative to keep going, especially when the difficult times are here to last for long? Covid-19 has taken a toll on lives and businesses around the globe; all the signs indicate that it is here to last for longer than expected, and will result in
Affiliate marketing is a specific sub-niche of the whole of digital marketing. The marketer is not tied to the product they promote, nor to the place where they promote it. They act as intermediaries between offers and ad placements. It’s a whole different situation for a brand marketer, who
