6 Ways To Stay At The Forefront Of Digital Marketing Knowledge

Dhruv Mehta / August 14, 2020 | 5 Mins Read

6 Ways To Stay At The Forefront Of Digital Marketing Knowledge

The online world is a fast-changing, never-slowing-down monster that can get away from you if you're not on top of things.

Trying the old way of learning, such as going to a university or buying a book won't work anymore in the digital world

Now it’s time to innovate. 

This may be good since you don’t necessarily need to spend thousands of dollars on courses anymore, now, your time and your attention accuracy is what matters most.

Man sitting on couch at coffee table, using smartphone, working on laptop with graphs
Staying ahead of digital marketing trends

When it comes to Digital Marketing, the name of the game is "Change, Change, and More Change!

In digital marketing, your knowledge regarding the market is everything.

For your help, we have pinned the following tips to assist you in remaining fore with digital marketing knowledge.

1. Invest In Online Courses

Finding the right skill set to fit in today's digital marketing landscape is becoming more challenging for businesses.

New technologies and therefore marketing activities emerge every year. Changes happen all the time with SEO, PPC, or Social Media. This makes new digital marketing courses a frequent necessity just to keep up with the highest professional knowledge level required by the best companies.

Udemy website page

Amidst these situations, one should seek some form of retraining or upskilling programs and courses. 

Sites like Udemy and Skillshare have some courses on a whole multitude of digital marketing topics. From SEO and Google Analytics to Social Media and Content Marketing, you can find everything of your interest.

You have many options for courses online. They are flexible, which can let you keep working on your current job and let you study in your free time.

2. Network With The Best

Getting the advice of skilled companions is an advantage when you have a network of people.

Diverse culture students celebrating together
Get fresh ideas with networking

Discussing common challenges and opportunities opens the door to valuable opinions and supervision. Proffering actual help to your contacts also sets a strong foundation for receiving support in return when you need it.

A great source of networking is actually your last job. Keep in touch with colleagues from your previous companies, they may have their learnings to share with you and vice -versa,

Another way of networking is to use platforms such as LinkedIn, or set up networking groups on Meetup.com. Contact and meet professionals when you see fit.

3. Follow Digital Marketing Experts

The digital marketing domain is flourishing day by day. 

Woman Leading the planning process
Successful digital marketers are a great source of valuable knowledge

To keep up with the technical digital market, you always need to be one step ahead of the next guy.

The best way to do that is to learn from the mistakes and triumphs of others.

Some great thought leaders in this industry are worth listening to. They share experiences, tips, and bits of advice that can save you time and avoid the trial and error that these experts survived.

Take for instance, Eric Suo, Brian Dean, and Neil Patel.

Whiteboard Friday webpage
Whiteboard Friday

Another big name in the industry is Cyris Shepard. He is a leading expert in SEO, entrepreneur, a renowned advisor, evangelist, content writer, and product designer at Moz. His "whiteboard Friday" episodes have a ton of golden nuggets for you to apply.

To stay abreast in this digital world, you need to ensure you are aware of the trends.

Hands show gesture symbol hashtag is viral, web, social media, network
Navigate to the top content with hashtags

One of the cool things hashtags do is to stretch the boundaries from merely a concise arrangement to a massive audience. 

You can be the audience and stretch the scope of your knowledge!

For example, a hair salon finds out that the hashtag #NYweddingplanners is trending with their followers. When searching for related Stories, the business discovers that much of the aggregated imagery fits well with their brand positioning.

Then the salon starts sharing stories with the trending #NYweddingplanners hashtag. When their images and videos are picked up by the #NYweddingplanners Story, the stylist starts getting more click-through to their website through their profile link.

The salon, in turn, stays well aware and updated with the trends. So join any hashtag in the Digital Marketing niche and stay relevant forever.

5. Be Open To Change

The Volatile, Uncertain, Complex, and Ambiguous world we see around us is stirring every organization and individuals in a host of ways.

Group of Young Adults Looking at Phone
Stay Relevant

Some of the most significant changes are due to technology. The working lifetime of the internet, including social media, has transformed the way we interact, live, and work. 

Organizations are as likely to be 'clicks' as 'bricks,' with virtual and actual locations in multiple centers.

E.g., You may never have dabbled with Instagram stories or shopping on Instagram before. But that doesn't mean it won't work for your business, but you won't know until you try it.

Instagram shop webpage
Shopping on Instagram

Keeping abreast of change, we need to be aware of what changes are required. Accordingly adapt and redefine ourselves where necessary. We must be prompt in responding to change. 

6. Listen To Your Customers And Review Your Strategy

Digital transformation affects the buying behaviors and decisions of consumers.

The way that people deal with a brand and with their real-time conversations through mobile apps or websites has changed the nature of marketing.

woman grocery shopping with tablet
Your customers can provide you with the best source of real-time feedback

The marketing landscape is shifting its focus from the brand itself to putting the customer at the center of the strategy.

Marketers should stay a step ahead of their customers' needs. Therefore, observe what your customers want, and making the necessary changes in their current strategy.

By fulfilling this, you'll develop a digital marketing strategy that delivers your customer's current demands.

The Bottom Line

Thriving in digital marketing has a lot to do with seeking new tools, techniques, and strategies. It would help if you did not hesitate about experimenting by testing something you haven't tried yet.

Remember to follow the tips:

  • Invest in online courses
  • Network with the best
  • Follow digital marketing experts
  • Use hashtags to search for  latest trends
  • Stay open to changes
  • Listen to your customers and review your strategy

As technology advances, you must update your knowledge to devise better strategies.

Dhruv Mehta

Dhruv Mehta is a Digital Marketing Professional who works at Acquire and provides solutions in the digital era. In his free time, he loves to write on tech and marketing. He is a frequent contributor to Tweak Your Biz. Connect with him on Twitter or LinkedIn.

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