Video conferencing is being a mainstream method of communication for organizations of any size, and for people, in general, wanting to communicate with friends and family around the world. There are advantages and disadvantages to all technology, but video conferencing is overtaking the traditional phone call.
What is Video Conferencing?
Video conferring is the name referred to when conducting a video meeting by communication technologies that allow for two or more people in different locations to communicate at the same time through audio and video transmission. It is easy to host a video conference by using video conferencing apps and devices such as a smartphone or computer with a webcam, speakers, and a fast internet connection.
Video conferencing is live streaming involving visual connections between two or more people who live in separate locations for communication. Video conferencing provides the transmission of static images between two places. It also ensures transmission of full video images and high-quality audio between multiple locations, through desktop video conferencing.
Required Component of Video Conferencing Technology
The workings of a video conferencing technology include:
- Network for data transfer that typically uses high-speed broadband internet, which uses technology like voice over internet protocol (VoIP).
- Two or more video cameras, webcam or smartphones that provide video input
- Two or more microphones either located on an individual device or device that provides audio input
- Computer screen, monitor, television, or projector that can broadcast video output
- Laptop speakers, headphones, or professional speakers that can use the audio output
- Acoustic echo cancellation (AEC) software which helps with reducing audio delays and supports real-time streaming
How Video Conferencing Works
Video conferencing processes can separate into two parts: transfer and compression. During compression, a person's webcam and microphone will capture analog AV input.
Data and information collected in the form of continuous waves of frequencies and amplitudes represent captured colors, sounds, brightness, shades, and depth during the phase for transferring, digitally compressed data sent through the digital network to the receiving computer. Video conferencing also allows users to use video conferencing grid view.
In the grid view, you can switch between seeing up to nine people in a call with a three by three grid view, multiple users videos in grid view, or switch to focusing on the person who is currently speaking in the speaker view. It gives you options for viewing your conference or meeting.
Audio conferencing through traditional phone calls used to be convenient for conducting a meeting. Still, conventional phone calls come with their issues of noise, loss of signals, and the inability to concentrate on the conversation because of a lack of visual aids. However, video conferencing adds the ability to hear and see participants, which gives participants more engagement.
Below are three advantages when using video conferencing over traditional phone calls:
1. Greater Productivity and Efficiency
Using video conferencing can increase productivity and efficiency by eliminating time and space. Video conferencing can make communicating with colleagues, customers, and partners at any time, anywhere in the world.
Meeting by video conference eliminates the feeling that a conference is happening, and typically these meetings save time and are more productive because participants can share documents and files and keep on track through the call.
2. Excellent for Working Remote
Video conferencing is great for people when working remotely, or for conducting an online interview and learning long distance. Video conferencing can make remote working similar to telecommuting, it's an excellent way to keep in touch with staff in different locations.
3. Save More Time and Money
Video conferencing saves time and money by lowering costs on business travel and staff training. It also can help lower prices for office space if meetings are being conducted virtually. It is excellent for keeping in touch with employees, clients, and teammates when everyone can meet in-person.
Technology drives the business world today, and with what's happening around the world with the Covid-19 pandemic, video conferencing is showing its benefits over traditional phone calls. Deciding to use video conferencing software helps businesses operate while reducing operational costs.
Audio conferencing through traditional phone calls was once popular, but with the technology advancements, it is losing its ground as a feasible option for conducting meetings and business in the workforce. More and more companies and people are becoming familiar with video conferencing software and its seamless use.
Video conferencing is helping benefit businesses by helping reduce operating costs, communication with employees no matter the participant's location. The majority of people like to have visual aids and interaction during meetings, so video conferencing helps with keeping meetings productive and on time and improving employee's productivity.
The practice of video calls is becoming more popular in business and will continue to grow because of its benefits to companies, and the amount of money it can save. Video call services help cut travel costs, connect you to your mobile workers, aid in telecommuting, organize more meetings, personalize your conference, display new products, and learn and teach online.
Video conferencing is becoming especially important for businesses because it helps with joining with people virtually with face to face connections, so you still get the same feel as in-person meetings. For businesses, it can increase productivity and interactions amongst employees, colleagues, and clients and improves ways of communication.
Video conferencing is gaining popularity over traditional phone calls for business and will continue to benefit companies, especially during these uncertain times.
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.