You can have a successful and expanding e-commerce business because of many different tactics. Whether you’re selling a niche product that’s in demand, working with influencers to market your brand, or using a successful ad campaign, you can really do a lot to improve your business. If you’
SEO (search engine optimization) is one of the most efficient aspects of digital marketing. The reason behind this is due to the fact that it gives you more exposure, provides you with a reputation boost (sources with higher results are always considered more credible) and much, much more. The problem
With 100 million Prime users alone in the United States, Amazon has emerged as the preferred platform for product discovery. A Kenshoo study found "72% of people prefer Amazon over Google for product discovery". With e-commerce taking the center stage and Amazon leading, the contemporaries need to buck
The era of chatbot marketing is here! There are 1.3 billion users on Facebook Messenger monthly, not just chatting with family and friends. Facebook released a 2019 study that says 65% of shoppers are “more likely to shop with a business they can message directly.” Perhaps the most efficient
Writing does not come naturally for everyone, but with a little bit of research, you can put together an excellent proposal to attract new business. Your professionalism needs to come across in the proposal so sloppy grammar mistakes and incorrect formatting should be avoided. In general, business writing is quite
In today’s noisy marketing landscape, companies need storytelling to elicit emotion and stand out among the noise. Video storytelling can influence brands we decide to trust, plays on our nostalgia, and helps us make sense of information. In an oversaturated online world, marketers sometimes want to pack a bunch
Trust is important, especially in business. If the investors don’t trust you, they won’t fund your business. If the customers don’t trust you, they won’t buy your products. To gain trust, you have to build and maintain a good reputation. It was a lot easier to
Whether you have a brick-and-mortar store or you sell products entirely online, maintaining a website is an essential tactic for attracting new clients, raising awareness of your company, increasing sales, and outshining your competitors. SEO algorithms, web technologies, and customer preferences evolve everyday, so businesses that want to stay relevant
AdWords could be a great ally in conquering your business's market, especially these days when so many marketers rely on other digital marketing techniques. Starting with it is also relatively easy, and you can get some outside help from Clever Ads by using a Google Ads voucher they
Like pretty much anything in life, learning from those who have beaten a path before us can be an excellent way to learn valuable lessons and ultimately get ahead. Even the best entrepreneur can’t succeed with sheer luck alone. Most entrepreneurs will guide their start-up with the advice and
The E-commerce Customer Journey: Understanding the Basics Ever heard of the e-commerce store, Keus, that dares to think out of the box or, in their case, lines? Its playful and casual website layout offers horizontal scroll features and sideways navigation. Go figure. An out-and-out crazy e-commerce website, Studio Job, ups
Consumer reviews have turned into a necessary factor that determines whether a potential buyer will invest their time and money in your products or not. As we live in an era where scammers and fraudulent products are on the rise, consumers need proof that your brand doesn’t belong to
Blogging is probably the best way to reach out to your customers and build your brand voice on the internet. According to a recent HubSpot survey, marketers prioritizing blogging efforts are 13 times more likely to see positive ROI. One of the primary reasons behind the success of blogging is
At various points in our careers, there come periods when we are so knee-deep in our specialisations that we sometimes miss out on the bigger picture. This is especially true of young SEO professionals (in some cases, even experienced ones!). A widespread misconception among them perfectly summarises my first line
Web development technologies evolve by leaps and bounds as enterprises tend to come up with corporate websites. But then, even a unique-looking and visually appealing website can also seem outdated after some time without the latest trends. If you do not update your business website regularly, chances are high that
As a marketer, all your efforts spent into writing an email are lost if you are unable to convert subscribers into customers. Charging in with the best content is not enough if you don’t understand what they need or offer them services/products that match their requirements. You may
