Isabell Gaylord is a renowned content marketing specialist, professional writer, blogger and journalist. Her interest lies mainly in business and finance, management and startup culture. Her current assignment is with UK-Dissertation where she’s leading the content and video marketing initiative.
A skillful written business proposal can repeatedly mean the difference between winning or losing a potential client. A business proposal is a document used by business-facing company where a seller aims to convince a prospective buyer into buying their goods or services.
Writing does not come naturally for everyone, but with a little bit of research, you can put together an excellent proposal to attract new business. Your professionalism needs to come across in the proposal so sloppy grammar mistakes and incorrect formatting should be avoided.
In general, business writing is quite a straightforward process that requires logical thinking and a narrative that supports your brand and its growth. Your business proposal can also be used for different purposes, so you need to make a document that serves multiple needs.
Here are ten tips to ease your business writing proposal.
1. First Impressions Last
A proposal is usually intended for getting new business, as well as money and resources from a funding organization. The document is intended to leverage buy-in. Therefore, you need to start with a detailed summary of why you are the best choice for the proposed business or support.
Be detailed about what sets you apart from the competition, and be specific about how the potential client or funder stands to benefit. Your business proposal is a sales document, so be sure to be up-front about pricing and associated costs.
The best time to write a business proposal is when it is requested, instead of wasting your time writing proposals and sending them to uninterested people.
2. Avoid Misleading Titles and Headings
The outline of your proposal should reflect the contents of the proposal for the reader to create a good and lasting impression. The heading should indicate what the reader is about to read in the following paragraphs.
A well-written business proposal can be based on a template, but you should personalize the template for your business and the audience. This does not mean your whole mission and vision needs to change with the client. However, it is crucial to make the client feel like you are talking to them and not just the general public.
A good idea that you can implement here is to seek help from a writing expert. Online expert writers who work for best writing services are creative and know the tricks of the trade. You can rely on the writers who provide custom assignment help to be efficient and right on the target when it comes to drafting winning business proposals.
3. Communicate the Purpose of the Proposal, Clearly
The executive summary should give a good indication as to why you have written this proposal and to whom it is directed to. This will save you a lot of time. From the get-go, the company or individual will be clear on whether they can help you or not.
Instead of having your reader peruse a large document that may be irrelevant to them, write a succinct summary of what purpose the proposal is meant to serve. This will also make reading the proposal much easier and ensure that the reader understands what they are reading and why.
4. Demonstrate the Value of Your Service or Product
No one wants to spend their money on garbage or not have clarity on what they are spending their money on. This is why it is important to present a well-crafted Situational Analysis so that you can demonstrate your understanding of your potential client’s needs.
Take them through a brief journey through a case study, a recent partnership, or compare yourself to a competitor to get your point across. This positions your business in a positive light because you simply come off as knowing what you are doing and why. Potential investors also want to gain insights into how you work and how you solve problems.
5. Detail the Solutions you will Provide
Conduct good background research on what your potential client needs. If you can, interview them about their current challenges before you write the proposal. Respond to major problems from a solution-oriented perspective and elaborate on how your product or service can solve each one.
Not everything has to be based on the monetary value when it comes to getting support for your business. See how you can also work with potential funders to solve a problem they might be facing in the business which your business could solve. Use descriptive words in your writing that detail how your business can solve a problem.
6. Establish Benchmarks and Milestones
This not only makes you look like a good planner, but it reflects an understanding of processes and the importance of following protocol. Do not get caught up in making false promises, and fall in the trap of making false promises.
By understanding your reality as a growing business, you can show true professionalism through honesty and transparency.
This can make you stand out from the crowd, and your competition. Taking the initiative to set goals and milestones to measure success shows that you are committed to growth and not a sensational approach to business.
7. Show Your Competence and Strength
Here, you need to strike a balance and once again try not to oversell yourself but also look like the best option. The business proposal should oversell and undersell. Then, what should it do? It should provide a good understanding of how you can meet the minimum standards to get the job done.
The next option is to present how you can add more value to the service required by going over and above to solve more problems. Most clients will go for a service provider that can give more. Show a good range of options for the client.
8. Hold Each Other Accountable
Once a deal is sealed and has gone through, it is important to keep a good rapport with a client to handle communications and other details of the project. Ensure that you set time to communicate to prevent failure and any misguidance in terms of delivery and expectations.
It is also important to give regular feedback and communicating needs such as additional resources and funds. Make sure you clearly communicate any ongoing needs or shortages because failing is not an option. By holding each other accountable, you create a relationship of trust and understanding between businesses.
9. Draft Relevant Obligations in Writing
This could be in the form of a contract, an MOU, or brief Terms and Conditions. These forms of documentation dictate how you will conduct business together. The last thing you need is a court case, so when drafting a document of this nature to be sure to consult with a legal professional.
These documents are a continuation of the proposal as they dictate working conditions and set ground rules. A working relationship, like any relationship requires regular and consistent communication and a sense of cooperation.
10. Closing off Documentation Professionally
On the last page of your proposal, you should seek relevant signatures for approval or a deposit to get the work started if the proposal is accepted. This protects both parties, it is important not to start work until a signature or a payment is received.
Perhaps you can include a clause of this nature: “In lieu of your signature, our receipt of your payment will be considered sufficient confirmation to proceed accordingly.” Starting work without payment or contract is risky because you may not get the payment, and not even be able to hold the client accountable for not paying you because there is no proof.
Your business proposal is generally a good way for the potential to get to know your business. In addition to the above ten tips, you should ensure that you get a good template to work off.
A good template allows you to keep text standardized, neat and readable. Furthermore, be sure to get someone to proofread your document and ensure that grammar and spelling are correct.
Bad grammar reflects inattention to detail. Good grammar and structuring is important in winning the confidence of a potential client or funder.
Always save your proposal in PDF or deliver it in person, printed. Sending an editable copy is a bad idea due to plagiarism and compatibility issues. Once you have a clear understanding of you can move forward, you can download templates from various sources. Another option is to hire a professional business writer to assist you in writing a coherent proposal.
Thankfully, the business proposal has changed over the years and can be as short as one page. It usually depends on the requirements and what the client needs from you. A proposal is not the same as a business plan.
It explains its existence in relation to the client. This narrows down a lot of things and narrows down the process. Once your proposal is sent, be sure to follow up. If you are rejected, do not let that get you down but use it as an opportunity for improvement in presenting your business to a client.
Subscribe to weekly updates
You’ll also receive some of our best posts today