When you’re using push notifications for your app to promote and invoke more engagement on your products and services, you need to make sure you’re using them correctly and creating the best opportunities for yourself and your business. Sounds simple, but in reality, it’s not. With phones,
Let’s start with the simple stuff. Business-to-business marketing, often referred to as B2B marketing, is the process of marketing products, services or solutions to other organisations. B2C marketing, on the other hand, is when companies market their products directly to consumers. These two different forms of marketing have similar
I know, I know. As a content marketer, you don’t exactly want to spend your valuable time working on dull content. Especially when there are a million-and-one other more exciting things to explore and discuss. However, what’s deemed as ‘boring’ content can give some of the best results.
Having a novel business idea? That's great, but it's only the beginning. How about putting together a competent team? Thumbs up - that’s the secret to keeping your business going. However, if you're looking at ramping up your bottom line and making your
While video marketing isn’t a new concept, how users consume video content always changes. This is one of the main reasons why video marketing trends constantly come and go every year, leaving marketers on their toes to give users the best possible viewing experience for a more engaged audience.
Getting new customers and encouraging past buyers to buy again are the biggest challenges an ecommerce business faces in today’s competitive market. Among new-age sales and marketing developments such as search engine optimization, social network, and online ads, email marketing is still the most affordable and fruitful technique to
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” – Seth Godin. Rightly said! Social media is where if you want to rule and make people stay, you must build your authority, nurture
Internet Marketing is an inclusive and vague term, though it essentially encompasses virtually any means of marketing online. This is generally accomplished through the creation of a website for the purpose, though such is not always the case. Efforts are then made to promote the website at the same time
If you want to ensure that your exhibition is successful then you need to maximise your efforts when it comes to your pre-show marketing. Like any marketing strategy, successful exhibiting comes down to one thing – being seen. The problem is, with so many businesses competing for the same audience it
Social media is an important part of our lives in today’s world. Whether you accept this fact or not, social media has effects on all fields of life and due to this very reason, social media related analytical tools are essential components of a Social Marketing Manager’s work.
Looking for a decent web design agency may become a challenging task, especially if doing it online. The top five search engine options are for sure paid to be there, but the other variants seem to get lost because they do not even correspond to the intended search. It is
With the rising standard of web applications and the increase in complexity of technology, frameworks have become an essential part of the web development world. Endorsing frameworks is a sensible approach instead of reinventing the techniques. Frameworks help developers in building rich and interactive applications. Frameworks are for both backend
Online marketing has truly changed the way people interact with brands and shop online. The ease of purchasing products directly from your phone or desktop means marketers are looking to capture attention within a short period of time. E-commerce has changed the way people behave, and emails have become a
Businesses have recognized the need for having an in-house dedicated social media team to manage their online presence. Social media can have a significant impact on attracting and engaging customers. Most people are on at least one but often many more social media platforms. The rise in internet access and
You’ve invested a lot of time, energy, and money into your marketing strategy. You conduct research, develop content, run ads, engage with customers, and identify KPIs to gauge the effectiveness of your efforts. The last thing you need is for it all to be undermined by preventable losses. Here’
For all e-commerce companies of all sizes, the design and layout of the website can play a major role in sales performance and user satisfaction. Of course, not all online stores are created equal, and some are much more appealing or easy to use than others. Can users find what
