Online marketing has truly changed the way people interact with brands and shop online. The ease of purchasing products directly from your phone or desktop means marketers are looking to capture attention within a short period of time.

E-commerce has changed the way people behave, and emails have become a major driving force for revenue and sales. 

More than 93% of B2B marketers prefer emails as a form of communication, with the total number of active email IDs having touched the 5.6 billion mark. Marketers have understood the value of ROI that an email can bring, where for $1 spent, emails can generate a revenue of $38! 

However, spam is the downside of emails. It is when a user marks your email as useless and sends it to the spam folder. 45% of all emails sent are marked as spam—that’s about 14.5 billion emails a day!

If you’re a brand looking to get your numbers up online, avoiding email spam is necessary. You must understand what email spam is and how to avoid falling into the same trap. 

What is Email Spam?

Email spam is generally deemed spam that isn’t relevant to an inbox. The average person gets around 45 emails daily, and they feel that some emails aren’t applicable to their likes and interests.

Companies have started taking note, with 52% claiming that reducing spam was one of their top priorities for the year. 

Spam emails reduce confidence from the public and their trust in the internet. Spam also reduces system safety and productivity, which gives you more reason to avoid it as a brand. 

What Are the Risks Involved With Email Spam?

Spam can have a negative effect and bring down a company's value in the eyes of a customer. They may feel an email is cumbersome and a hindrance to tackling. Plenty of anti-spam filters have also been introduced to reduce the occurrence of spam emails. 

They block different types of emails, which can also be deemed spam, without letting them go straight to the inbox folder. Spam emails contribute close to $20.5 billion in reduced productivity and technical expenses.

That’s a large amount of money spent on something irrelevant and useless. The loss per employee is also thought to be around $1,934.

If you’d like to improve customer retention and reduce open, click, and spam rates, you must understand why emails are sent to spam. This helps avoid future mishaps and creates a pleasant experience.

Many spam emails don’t mean you must get stressed out. Focus on good content, and you can crawl your way back. Follow the necessary guidelines and avoid the common mistakes; you’re good to go. 

Reasons Why Emails Go to Spam?

While there are multiple reasons why emails get sent to spam, it is crucial to take care of the primary reasons first to avoid falling out of the customer’s inbox from the start -

1. People marking emails as spam

This is one of the primary reasons people mark emails as spam. Every time you’re marked as spam, your domain gets blacklisted with the reputation of taking a hit. Email providers such as Gmail, Yahoo, Outlook, and more mark your address as spam and notify the other providers about this simultaneously. 

Spam complaints contribute to direct user signals about unsolicited emails, and a rate of even 0.5% is considered high. 

How to tackle this?

There are many service providers, such as SendX, that remove the addresses that have been marked as spam. They detect if these emails have been marked and ensure none of the other emails are sent to users to protect your domain reputation.

2. No physical address

If you’re an email marketer, you need to play by the rules of the FTC or the Federal Trade Commission. They have the rules in place to check for physical addresses on all emails sent.

You need to check the physical address for every email you send because it also affects the customer’s perception, as they might consider your company to be fake. 

You can add your brand’s address at the bottom of your email to validate your presence in the e-commerce market. It doesn’t take much to do, and it can bring you the sales you need just with a single change. 

How to tackle this? 

You must register the company with a valid postal address, and the process takes less than a few days to complete. This will help you send useful emails that are opened directly by your audience base. 

3. Weak headlines

Headlines play a significant role in the status and life of an email. The headlines are one of the first things a reader notices when they receive mail, and up to 69% of emails are marked as spam based on the headline content alone.

How to tackle this? 

You must avoid using trigger words as well as integrate certain practices into the content of the email, including:

• Reducing the pure discount and sales content but creating compelling content that the reader can take something away from
• Reduction of capital letters and exclamation marks, which can come across as overly excited.

4. Using unsupported CSS attributes or HTML tags

Using unsupported HTML tags will eventually send your emails to spam, as they can’t be appropriately rendered in the reader’s inbox.

They won’t be able to bypass filters and can get identified as spam. Web HTML and Email HTML are not the same things. Many HTML tags and CSS attributes are not supported by major email clients. 

How to tackle this? 

An excellent way to address this is by creating emails that are made on HTML tables, as this ensures emails don’t get sent to spam and marks a delightful experience for a reader. 

5. Sending frequent emails in a short time

Whenever a new domain is created, you must ensure they are sent out regularly but not so frequently that it annoys the reader. Avoid sending many emails within a short period, as this is one of the typical signatures of a spammer.

Sending many emails to a new domain can result in their being sent to the spam folder, which can damage your domain's reputation.  

How to tackle this? 

Whenever you formulate a new domain, you must organically build lists that match your readability factor with customers. These filters won’t let your emails go through because such new domains are seen with suspicion. 

To Wrap Up:

Now that we have covered the essential tips above, the list of avoiding spam is extensive, and you can read it all here at this link. You’ll be able to receive valuable tips and tricks to avoid sending your email to spam. It would help if you also chose a reliable email service provider that allows you to find the right mix of flexibility and content.

Keep trying and innovating till you hit that sweet spot, and the revenue will come in! Good luck!

Author: Christeen Paul

Subscribe to weekly updates

You’ll also receive some of our best posts today