Keeping customers engaged with your brand is key to driving sales and keeping loyalty among those patrons. POS software makes the process of engaging customers and keeping them engaged with your products and services simpler than ever. But how can such a software program be so powerful?
Keep reading to learn more about how POS solutions drive increased customer retention by helping you stay engaged with customers when they’re not in your store or browsing your site.
1. The Importance of Keeping Customers Engaged
Business owners often make the mistake of thinking that as long as customers are coming through the door, they’re doing well. While foot traffic (or web traffic) is certainly an indicator of some level of “success” so to speak, it’s not the ultimate indicator of whether or not your customers are staying engaged with your brand.
Retaining customers starts with making them feel valued when they come into your store, and many small businesses overlook this crucial aspect.
Customer loyalty helps push those customers toward your brand when they’re faced with a competitor’s options. Brand loyalty helps those customers spread the word about your products with their friends, families, and co-workers.
Brand loyalty is what makes or breaks a business. If you can’t provide products and a customer service experience that is memorable, you can bet that customers will choose a brand that does next time.
2. Set Yourself Apart
The first thing you need to do to retain customers and encourage loyalty is to set yourself apart from the competition. We live in a world where competition is fierce. The internet has connected the entire planet across one web platform, and competition isn’t necessarily only local anymore. You’ve got to do something with your business and your customer service or products that set you apart from everyone else.
POS software can help. The organization is a powerful tool for a business of any size, and a POS system can help you organize labor, inventory, sales numbers and reports, and more. Not to mention, you can collect customer information and manage a loyalty program within POS software.
Your inventory determines what products are on hand and available to the customer, so it’s nothing less than a requirement that your inventory is accurate, but this isn’t always the case, is it? Counts are wrong, returns get messed up in the system, or someone doesn’t enter last night’s truck order and the whole thing gets turned upside down.
Your POS system will track that inventory in real-time, so not only will your numbers be accurate at any given time of the day, but they’ll be updated automatically.
3. Customer Database
Are you collecting information on your customers? Do you know what your customers like to purchase from your store or website? If you’re not getting to know your customers and recording the information you learn, you’re setting yourself up for failure. With a POS solution, you’ll be able to collect information and track sales easily.
From the POS terminal, you can create email campaigns, send promotions, contact customers about their orders or upcoming sales, and more. The terminal acts as your central communication hub for customers, and the more connected you are with your customers, the more likely you are to earn their loyalty.
4. Report Generation
A POS solution offers yet another useful tool. The system will be able to not only track your sales on an individual item-to-item basis, but you can also use it to generate helpful reports on specific time periods, products or services, or even customers. In order to run your business more effectively, you need to know your business inside and out.
These reports are generated automatically, but you’ll be able to create customized ones as well based on your needs. Leverage this useful data to make better decisions about staffing, promotional periods, and more. Don’t underestimate the power of data to transform a business!
5. Always Keep Customers In Mind
When it comes to running a business, the customer should come to mind first and foremost. Customers form the lifeblood of your business, and if you’re not taking care of them, you’re not taking care of yourself. Retaining customers starts with having the right tools for the job, and for the modern business, that’s a POS solution.
There are hundreds of POS options available on the market today, but you’ll want to choose a brand with a reputation for excellence. Big names like Vend HQ and Square have excellent customer service records, great software/hardware, so you know you’re only paying for the best services.
Don’t put your business at risk by choosing sub-par software or customer service. Remember that your customers are what matters, and your POS system should be helping rather than hindering your business efforts. Happy shopping, and remember, put your customers first.
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.