When you run an online shop, you do not want users to abandon their carts just before purchase. But that appears to be a common phenomenon. Did you know that the average abandonment rate is 69.57%? The reasons for the high number can vary. According to research by Baymard
COVID-19 has caused an upheaval in all our lives, including our businesses. The COVID-19 marketing statistics also display a downgrade graph. Even the marketing firms are forced to lay off their employees as social distancing and other preventive measures being practiced worldwide have led to the failure of these marketing
The internet is a prime place where people converge and interact. According to Statistica, internet users are in the billions as of the current year and are expected to grow in the years to come. The internet is attractive in so many ways because of its features. It offers instant
More emails open = more sales. And, today, you are going to see how to make people open your emails. Specifically, I’ll show you the mistakes that are killing your email open rates and how you can overcome them. Let’s dive in. What are Email Open Rates? An email
Ever since I started my career in sales and marketing 5 years ago, I’ve heard people say this: “Email marketing is dead”. Let’s see some numbers and come to a conclusion. Source: Statista This was a study conducted by Statista in 2019 about the number of emails sent
Every organization aims for delivering a great customer experience. In the competitive world, where retaining a customer is a huge challenge, a good CX (Customer Experience) can significantly facilitate an organization to retain the customer easily. As a marketer, you have to maintain a good relationship with your customer, for
Many people who think of mass emails in terms of marketing consider it to be outdated and impersonal. We’re here to tell you why it isn’t, and what you can do to make the people on your mailing list feel like you’re speaking directly to them. Table
Email marketing has been around for so many years and it’s still one of the most powerful and effective ways to move the needle in your business. It allows you to widen your reach and spread your message among the right kind of people. But as promising as email
Email Marketing has become one of the most important tools for any online eCommerce business across the globe. It plays a very important role in creating email strategies for campaigns, advertisements, promotions, and various sales events & announcements for email marketing. These days, creating an email strategy for your online
Wondering how to improve your email marketing? Look no further. In this article, we discuss optimising email marketing for conversions. Email is still one of the economical and most effective marketing methods. According to HubSpot, email marketing is among the best methods for return-on-investment (ROI). In their 2019 research it
Getting new customers and encouraging past buyers to buy again are the biggest challenges an ecommerce business faces in today’s competitive market. Among new-age sales and marketing developments such as search engine optimization, social network, and online ads, email marketing is still the most affordable and fruitful technique to
Internet Marketing is an inclusive and vague term, though it essentially encompasses virtually any means of marketing online. This is generally accomplished through the creation of a website for the purpose, though such is not always the case. Efforts are then made to promote the website at the same time
Online marketing has truly changed the way people interact with brands and shop online. The ease of purchasing products directly from your phone or desktop means marketers are looking to capture attention within a short period of time. E-commerce has changed the way people behave, and emails have become a
If you’ve been into email marketing a while now, you know that the gold rush is usually about Open Rates and Click-Through-Rates. These are the two key metrics that measure how well or how badly your email campaign is doing. Whether you’re doing a targeted email campaign or
As a marketer, all your efforts spent into writing an email are lost if you are unable to convert subscribers into customers. Charging in with the best content is not enough if you don’t understand what they need or offer them services/products that match their requirements. You may
Behavioral data can be defined as follows: All the different types of data we can collect about user behavior, both on and offline. They can originate from an ad, the user’s behavior on a website, social media activity and so on. Therefore, it’s safe to say that behavioral
