5 Email Marketing Statistics Every Business Should Know

5 Email Marketing Statistics Every Business Should Know

The impact of email marketing can create a lot of buzz in your surroundings and yet has always been considered as the most effective messaging channels but what do the email marketing stats suggest? Know here..

The internet is a prime place where people converge and interact. According to Statistica, internet users are in the billions as of the current year and are expected to grow in the years to come.

The internet is attractive in so many ways because of its features. It offers instant information, connectivity, and communication. People most especially use the internet to check on their email and social media profiles. 

Email is very integral to people and is as important as a physical address. When people fill up a document, often, an email is required as much as an address and home number.

As a business owner, you would want to have a piece of the market on the internet and email is a great way to start. Rather than using your resources on other platforms master email because it has shown great potential when it comes to conversions. 

Email marketing statistics show 4400% ROI and can see you $44 for every dollar you spend. Email also helps you guide the customer journey and take it to the next level as well as creating brand awareness by getting at the forefront of customers' minds.

Email marketing is a powerful tool and it is time your business should benefit from this strategy. To make your email marketing more secure, you can also use a VPN for all devices

Statistic 1. There will be 3 Billion Users of Email By 2020

The number of people who will soon be using the internet is staggering. In a study by Radicati Group, they estimate that the number of people who will be using email will even go beyond 3 billion by 2020.

A large chunk, almost half the world’s population will have email making email more powerful than ever. In fact, in a number disclosed by Statistics, Gmail, one of the most prominent email apps out there has already over 1 billion users.

Email is here to stay while social media can come and go. Email continues to be here and will grow stronger and get better in the years to come. Although social media platforms like Facebook and Instagram are strong, they don’t quite deliver the same services as email. 

Any digital marketer would say that email is the biggest “closed” social network out there. Regardless of how you plan to strategize promoting your business, email marketing is always a sure-shot and can connect you to your target audience at no cost. 

Statistic 2. Email List Segmentation Leads to Lower Unsubscribe Rates

It is important to segment your email list in the best way you can. In a study by MailChimp, segmented email marketing campaigns can increase the open rate by 14.65% compared to non-segmented campaigns. Segmentation also boosts click-through rate by a staggering 59.99%.

Email segmentation makes the content highly relevant and it is important to tailor toe each subscriber based on:

  • Age
  • Gender
  • Location
  • Behavior
  • Interests
  • Life cycle stage

Email segmentation keeps you from sending an email that is generic and boring. Segmented emails keep content fresh, relevant and useful to their needs. 

Statistic 3. Open Rates for Personalized Emails Average 18.8%

Personalized emails get attention. In a study conducted by Statista, personalized emails get 18.8% more opens than non-personalized emails. When it comes to personalized email subject lines Experian Marketing Services discovered that it gets a 26% higher open rate and travel companies see the most benefit out of it.

Conversion rates and click-through also improved with personalized emails and Aberdeen found that personalized emails improved CTAs by an average of 14% and conversion rates by 10%.

Personalization makes your email marketing strategy even more effective and powerful and the numbers show it.

Statistic 4. More than half of B2B marketers (59%) say email is their most effective channel in terms of revenue generation

More than half of B2B marketers affirm that email is their most effective way of generating revenue and profits. More than half of marketers have spoken! The reason you are using email marketing is so that you can gain more for your business. Getting your emails opened and having your customers go through links is great but what you want is higher revenue.

Email marketing has proven to be a good way to increase revenue as well as a good mode of communication to convey your marketing messages. Whatever your goals are email marketing is a strategy that delivers results that matter.

Statistic 5. 86% Of Professionals Prefer Using Email When Communicating for Business Purposes

A majority of professionals have chosen email as a form of communication over any other type of platform. Communicating via email is fast, efficient and convenient. Business professionals enjoy the ease of communicating via email and see it as the best medium to connect rating it over face to face meetings and telephone conversations.

Email gets so much importance because it gets real-world results. There is also a certain comfort in using email especially if you are communicating with someone for the first time. Eventually, when you need to carry your business relations further or explicate some issues other modes and platforms can be used but email remains to be the primary and initial mode of communication preferred by most business professionals. 


Email marketing statistics have shown its relevance in several areas most important of which is generating revenues and ROIs. Email is a convenient, fast and safe way of communicating over the internet. The email has also taken on a professional quality which is why most business professionals prefer communicating via email over any other platform.

Lianna Arakelyan is a content writer and digital marketing expert to the extreme with a knack for social media marketing strategy and implementation. She is extreme in her work with a deep goal of always being updated on online and offline marketing and technology news of the world.

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