Nothing beats social media marketing to elevate your business to new heights. After all, it would seem like everyone is using it these days. Facebook is among the top platforms, and it is no surprise that so many companies are putting their resources here. The bigger your presence on Facebook,
One of the boring things I hear so often is “SEO is hard” and for reasons we are about to discuss, I do not blame many who are of this school of thought. SEO is basically everything you do to get traffic sent to your website by the search engines.
If you talk about the real social media players, then you will not be able to ignore the photo and video sharing website, Instagram. Instagram has emerged as one of the most attractive social media websites in a very short span of time. Many small businesses have started using Instagram
The attention span of online users is forever reducing. They are increasingly turning to social media to find solutions to their everyday problems, whether it's determining the best diet to follow or deciding which gifts to buy for their partners. Social Media presents an incredible opportunity for E-commerce
For the past few years now, the advertising and marketing industry has come across some rapid changes. One of the main reasons for this is the introduction and rise of the internet. Consumers have had their attention diverted away from traditional forms of advertising such as posters, newspapers and magazine
Executing digital marketing campaigns with global outreach is imperative for any organization that is looking to expand its international territories. At the first look, this might seem like a straightforward task. There is no dearth of translation tools in the market and all you have to do is take your
The world is going digital at a very fast pace, and people have changed the way they conduct business. More consumers are turning to the internet looking for a product or service they need every day. According to a study, 97% of consumers research online before purchasing a product. As
Digital marketing is one of the most important parts of marketing today. Digital Marketing has a wide area and if you are running a product based company, you will need a digital product marketing strategy to grow your audience. Most of the companies have already invested a lot into Digital
One of the biggest myths about digital marketing in the modern era is that if you can only get a handle on SEO, everything else will take care of itself. You'll immediately skyrocket to the top of the SERPs for your desired keywords, you'll have an
First, promotions have never been as easy-to-make as they are today. You can create an attention-grabbing marketing campaign in just a few hours. And the best thing is that you won’t need special skills. No coding is required, and no design experience is needed! Today, you get everything pre-designed
With more and more companies going online, digital marketing in 2021 is becoming challenging. Every digital marketing company would fight to get the maximum visibility for their client's site on the search engines; thus, it will be highly competitive. Today, billions of websites and social media accounts are
Every website visitor passes through certain steps before purchasing the desired product. All marketers follow this traditional process which starts with “Contact form” & ends with “Sales Call.” This process takes days!! Only 43% of people answer cold calls & Email open rate has fallen to 20%. In other words,
The modern technological advancement of Artificial Intelligence (AI) and Natural Language Processing (NLP) are changing the way of the conversation by introducing chatbot software that are automated to perform chat or conversation with people for any purpose. Nowadays the use of chatbots is increasing among businesses of all sizes to
By utilizing AI, search engines like Google and Bing enable companies to offer standard text ads or display advertising to previous visitors of their sites. This way of online advertising is more targeted and personalized to each user than even display advertising that aims certain search terms. Relevance is the
As businesspeople, we want to establish a relationship with our consumers or strengthen the relationship with our current customers; that is why we launch specific messages aimed at particular profiles; avoiding generic and irrelevant communication. That is achieved through the segmentation of our audience, building strategic and personalized messages. On
Over these years, social networking platforms such as Facebook, Instagram seem to have hit the milestone that no marketer or business should ignore. In simple words, it has become just as staggeringly, half of them log in every day. The
