We all know that the digital revolution is shaping the marketing industry. Since the Third Industrial Revolution, digital marketing has been riding a roller coaster every decade because of technological advances. We are in the early stages of the fourth industrial revolution, combining physical, digital and biological systems. As data
Multi-channel marketing is an intricate process, which requires a well-thought-out strategy so that your target audience does not feel annoyed. Let’s have a look at multi-channel marketing in detail. What is Multi-Channel Marketing? The use of multiple-channels in order to reach a customer and ensure delivery of content is
Having a novel business idea? That's great, but it's only the beginning. How about putting together a competent team? Thumbs up - that’s the secret to keeping your business going. However, if you're looking at ramping up your bottom line and making your
You’ve invested a lot of time, energy, and money into your marketing strategy. You conduct research, develop content, run ads, engage with customers, and identify KPIs to gauge the effectiveness of your efforts. The last thing you need is for it all to be undermined by preventable losses. Here’
The application of AI is now innovating new strategies in digital marketing. If you’re still working on the traditional approaches, it's time to shift the paradigm to modern approaches. AI will customize marketing strategies by accessing business data. Like we need oxygen to sustain our life, AI
Mobile apps are indeed the best choice for all businesses. This is because they introduce your business to the target audience with the coming of smartphones. People have become dependent on Mobile apps. The dependency and usage of people could be seen by looking at this stat, which is surveyed
At the core of every successful project is a satisfied client. Project management is a service industry whose primary goal is quality output. "The sole reason we are in business is to make life less difficult for our clients." Matthew Odgers In creative/digital agency, project management can
Every time a trend appears in the market, the most common speculation remains that the "craze" would fade away with time. Mobile marketing, however, has managed to cut the clutter and stayed with the businesses for more than two decades. With the increasing traction in the upcoming marketing
Get a jumpstart on the New Year by strategizing how to improve your website's performance. A review of the most influential factors that generate traffic and produce leads eventually leads to the implementation of effective backlinking strategies and improved personalization of content for users. Avoid the most common
The best AR mobile apps serve a purpose, entertain, and are easy to use. There are several apps that serve as a reverse marketplace of sorts, where users can scan a product, and an AR experience along with purchasing info will pop up. Developers have made augmented reality apps that
In today’s competitive business environment, there’s no room for inefficiencies in customer interactions as customers’ expectations are drastically changing. Did you know that more than 69% of your customers now expect to enjoy a connected customer experience (CX) when they have deals with your business, and over 78%
One of the things many small business startups neglect is customer retention. They are mostly focused on how to get clients such that when they eventually get clients, they lose them without even knowing. Customer retention refers to a company's ability to retain its clients. After making so
How many Google Drive tips and tricks do you know already? Since Google Docs was born in March 2006, anyone who wrote anything online switched to the cloud-based service and never looked back. It was a great day for humanity. Most of us are familiar with Google Docs' effortless
Whether you have a brick-and-mortar store or you sell products entirely online, maintaining a website is an essential tactic for attracting new clients, raising awareness of your company, increasing sales, and outshining your competitors. SEO algorithms, web technologies, and customer preferences evolve everyday, so businesses that want to stay relevant
Like pretty much anything in life, learning from those who have beaten a path before us can be an excellent way to learn valuable lessons and ultimately get ahead. Even the best entrepreneur can’t succeed with sheer luck alone. Most entrepreneurs will guide their start-up with the advice and
Marketers and entrepreneurs need to have a firm grip on their websites. They must judge the performance of their landing pages and ascertain how the target audience responds to their content. This is vital, as a website is one of the company's company's most essential digital
