Mobile apps are indeed the best choice for all businesses. The reason behind this is that they introduce your business to the target audience with the coming of smartphones. People have become dependent on Mobile apps. The dependency and usage of people could be seen by looking at this stat which is surveyed by Statista.com
This statistics presents the mobile app downloads worldwide from 2018 to 2023, sorted by the app store.In 2023, consumers are estimated to download 124 billion mobile apps from the Google Play Store, from which nearly 77 billion apps were downloaded from Google Play in 2018.
Keeping this fact, it becomes clear that mobile apps are playing a very important role in attracting customers. This is one of the reasons why every business needs a mobile application.
Now, in this blog, I am going to introduce you to the fact that Mobile applications can become a blessing for Digital Marketing. Without stretching a lot of time, let’s jump quickly on the pointers which clearly make us aware of the advantages of mobile applications in Digital marketing:
1. Full-time Visibility
It has been surveyed that Americans spend most of the time like at least more than two hours a day on their mobile devices.
Your app will definitely attract the users in case it is relevant. And there is no doubt that it will hit a maximum download.
2. Direct Marketing Channel
Mobile apps are a source of a direct marketing channel in two ways. First of all, it could be considered to be the best source for hitting your target audience.
On the other hand, business marketers can have an opportunity of interacting with their customers.
You can do good marketing with a good mobile app as it provides you the best feature of a push notification. Push notification feature of mobile apps can help marketers to step up the doorstep of the customers. In this way, they can inform the customers about any new arrivals as well as can entertain them with reminders about any product or service whenever it is required.
3. Unique & creative Approaches
No matter what kind of business you are running whether you are running a spa or selling flowers, you can communicate with your customers at some point. But with the help of including a mobile app, you can do this business in a much better way. Like in this way, you can communicate with your customers more easily.
By acquiring your app, customers can find out product or service time availability without having to call, making things more suitable for them and less troublesome for you.
With the help of the mobile application, you can give your customers a platform where they can find out product or service time availability without having to call.
4. Build Customer loyalty
Mobile apps are really helpful for building customer loyalty and there are many ways you can do it. Let’s take an example- mobile apps help customers to review their reward points as well as in locating a nearby retail store where they can look at a product of their choice.
You can build long-term customer loyalty in multiple ways. And in this way by building that loyalty value, you can find more and more repeated and new customers.
5. Customize Your App Design
It is obvious that everyone who is going to develop an app, keep in mind that his app should be unique and different. In other words, it could be said that everybody looks for things like personalization, seamless navigation, and hassle-free experience.
Make sure that your mobile app includes all the key customization features in order to align with customer needs and preferences. Design your mobile app to make it appealing, interactive and to build a strong brand relationship with customers.
6. Easy Navigational System
A few important things that should be kept in mind are the content and the screen size.
You are required to keep in mind that the content and the design should not be as it is covering the entire mobile space. Always keep in mind while designing a mobile app that there should be seamless navigation as well as impressive product display.
You can develop a responsive design that means it should be built to fit any screen size and resolution. In this way, it will lead to an impressive experience.
7. Easy Registration Process
The easy registration process is one of the biggest advantages for the biggest turn off when it comes to mobile apps. So the registration process should not be difficult. In other words, it could be said that the registration process should be easy as this will help to attract more customers.
Try to build a registration process in a way that customers can sign up using email id and a mobile number.
There are many apps which at the time of checkout provide customers the option of saving their information for future use. So this is one of the biggest advantages of connecting more and more customers.
8. Smart Analytics
This is one of the most important features which should be included in your mobile app and this is important in order to generate revenue. Smart analytics help you to evaluate and understand your users’ behavior and their buying pattern.
Below-given are a few things or highlights which smart analytics can help you in order to evaluate success. And these are:
- The cost of conversion
- The session time
- The custom field access
- Click-through rate
- Leading customer behavior
- Higher revenue streams
So these were some of the benefits of mobile applications which are really helpful and necessary Digital marketing. It is true that Mobile apps are one of the biggest sources to reach your target audience.
So, if you are looking to give a proper shape to your brand through marketing, you are required to first of all build a mobile app by contacting the best mobile app development company who can understand your requirements and give you the desired results.
Author: Varun Bhagat
Varun Bhagat is a technology geek and works with PixelCrayons as a Sr. Technology Consultant & writer. He possesses in-depth knowledge of different web development technologies and helps his clients to choose the best technology as per their needs.