This post was submitted by a TNS experts. Check out our Contributor page for details about how you can share your ideas on digital marketing, SEO, social media, growth hacking and content marketing with our audience.
To get a favorable outcome in digital marketing, you need to be aware of the latest advancements and all the trends that will likely be in 2023.
We all know that the digital revolution is shaping the marketing industry. Since the Third Industrial Revolution, digital marketing has been riding a roller coaster every decade because of technological advances.
We are in the early stages of the fourth industrial revolution, combining physical, digital and biological systems. As data computing and machine learning advance, IOT helps marketers and industries crack consumer buying by improving the shopping experience.
The growth and expansion of digital technology affect almost all digital marketing strategies, including SEO, email marketing, content marketing, Intent advertising, and social media marketing.
In this article, I'll cover the seven digital marketing trends and forecasts that the digital marketing industry will significantly dominate in 2023.
1. Voice Search
Voice search is increasing continuously day by day. The following statistics powerfully demonstrate the importance of voice search in digital marketing.
According to ComScore predictions, 50 percent of Internet searches will be under voice searches by 2023.
What exactly is the voice search?
Voice search is a user who requires queries to use voice to contact a smartphone or home assistant device rather than entering queries in a search engine. Voice search has peaked since the launch of 'smart speaker' devices such as Google's Home and Amazon Echo.
What are the main differences between organic and voice searches?
Voice search uses different terms and phrases to form queries.
Traditional searches use short keywords instead of entering a complete query. For example, in traditional search, voice search uses the term "what is a new smartphone that can be bought on the market?", so marketers must use Keyword research and Optimize SEO technology to improve voice search.
With the increasing popularity of smart speakers and voice assistants, businesses must optimize their websites and content for voice search queries. This includes using natural language keywords and phrases, optimizing for local search, and providing quick and concise answers to frequently asked questions.
2. Artificial Intelligence
AI is revolutionizing more and more industries. TwentyFor example, years of internet surfing data analyze and understand consumer opportunities, behavior, gaps, and needs. With artificial Intelligence, marketers can shoot at the right time.
AI extensively uses big data, the Internet of Things, and machine learning processes to identify meaningful patterns and opportunities for social media, the Internet, and customer data.
Artificial Intelligence provides a lot of help to digital marketers by providing consumers with a human experience through digital communications, such as sending emails and advertising displays. Help increase your ad return on investment by segmenting your consumers by your specific needs, location, geographic location, emotions, and more.
With the help of predictive analytics, marketers can make data-based decisions, not based on experience or opinion. Artificial Intelligence's ability to collect, analyze, apply, and learn data has greatly helped the industry develop marketing effectiveness strategies.
According to Salesforce Research's Marketing Status report, 51 percent of marketers already use AI, and more than 27 percent have even proposed to assemble the technology in 2023.
3. Smarter Chat
Chatbots have risen over the past few years and will continue to grow in 2023. According to Grand View Research, 45% of end-users are willing to use chatbots as the primary means of communication for customer service.
Chatbots play an essential role in improvising the customer experience, allowing marketers to interact better with their audiences without actually doing much. Instead, give users real-time help, dedicated support, and proactive interactions to understand real-world problems through questions.
For example, visitors who log in to your site can contact you through a chatbot to ask for help or get more information about your product. If you select the first option, you'll be referred to your delegate, and when you choose the second option, you'll be redirected to a series of automated questions and blogs and FAQ pages.
Another uptrend, according to Statista, is Whatsapp, which has become one of the world's most widely used messaging apps. In addition, it is no longer limited to personal use. Businesses use applications for daily activities every day.
4. Rich lead Profiling
It's being delivered by companies that collect and manage complex data for millions of prospects of businesses, and data concentration is becoming increasingly important.
Marketers use data enrichment to uncover detailed information about potential customers and personalize their approach when they try to reach them. The advantage of data expansion is eliminating errors and inaccurate information your company may have, such as email, real phone numbers, and addresses. Further, you can validate your phone number data with a phone number validation API.
These retrieved data are used to retrieve other missing data. For example, if you have an email message for a specific lead, the data enrichment process enters his name, phone number, address, position, and home status.
The final step is to optimize the process. Use a variety of data extension tools to create valuable insights. Finally, marketers should come to practical conclusions to send all potential customers customer-based emails, specializing in their needs, increasing their chances of transforming them across the channel.
4. The rise of social commerce:
Social media platforms will continue to expand their e-commerce capabilities, allowing businesses to sell products directly on social media channels. This trend will provide new opportunities for businesses to reach customers who already spend time online and reduce friction in the purchasing process.
6. Content Personalisation
The need for personalized marketing methods is becoming increasingly important as size is inappropriate, and customers want to be more relevant. Of course, it's hard to deliver the right content to the right audience at the right time, but it adds much value to the content marketing strategy because it plays a vital role in increasing user engagement.
To personalize or customize your audience's content, provide relevant content based on visitor data. This includes displaying dynamic landing pages based on specific criteria, such as geography, demographics, and behavioral attributes, and highly targeted calls to action to convert them more efficiently.
For example, Groupon requires visitors to view locations after landing sites to deliver accurate and geographically targeted products.
In the e-commerce industry, personalized content positively impacts consumers, and according to e-consulting, 44% of users with customized shopping experiences can be repeat buyers.
7. Personalization and AI-powered email marketing
Email marketing will continue to be a powerful way to reach customers in 2023. Still, businesses must use personalization and AI-powered tools to make their emails more relevant and engaging.
This may include using data and insights to personalize content and offers, using AI to optimize send times and frequency, and testing and iterating on email campaigns for better results.
Bonus: Increased emphasis on data privacy
As data breaches and privacy concerns continue to make headlines, businesses must prioritize data security and transparency in their marketing practices. This will involve complying with GDPR and CCPA, being transparent about data collection and use, and investing in security technology and infrastructure.
As you know, there has been major digital marketing trends in recent years, their growing importance, and recently marketers have begun to focus on new strategies to grow their business.
The main benefit is that you will always keep up with new technologies, make the most of new developments, and discover ways to stay ahead of the competition.
Are you guys ready for 2023?
Subscribe to weekly updates
You’ll also receive some of our best posts today