We all know that the digital revolution is shaping the marketing industry. Since the Third Industrial Revolution, digital marketing has been riding a roller coaster every decade because of technological advances.
We are in the early stages of the fourth industrial revolution, combining physical, digital and biological systems. As data computing and machine learning advance, IOT helps marketers and industries crack consumer buying by improving the shopping experience.
The growth and expansion of digital technology affect almost all digital marketing strategies, including SEO, email marketing, content marketing, Intent advertising, and social media marketing.
In this article, we'll cover the Five Digital Marketing trends and forecasts that the digital marketing industry will significantly dominate in 2020.
Here are five digital marketing trends to watch out for in 2020.
1. Voice Search
Voice search is increasing continuously day by day. The following statistics strongly demonstrate the importance of voice search in digital marketing.
According to ComScore predictions, 50 percent of Internet searches will be under voice searches by 2020.
What exactly is the voice search?
Voice search is a user who requires queries to use voice to contact a smartphone or home assistant device, rather than entering queries in a search engine. Voice search has peaked since the launch of 'smart speaker' devices such as Google's Home and Amazon Echo.
What are the main differences between organic and voice searches?
Voice search uses different terms and phrases to form queries.
Traditional searches use short keywords instead of entering a complete query. For example, in traditional search, voice search uses the term "what is a new smartphone that can be bought on the market?", so marketers must use Keyword research and Optimize SEO technology to improve voice search.
2. Artificial Intelligence
AI is revolutionizing more and more industries. 20 years of internet surfing data analyze and understand consumer opportunities, behavior, gaps, and needs. With artificial intelligence, marketers get the opportunity to shoot at the right time.
AI takes extensive use of big data, the Internet of Things, and machine learning processes to identify meaningful patterns and opportunities for social media, the Internet, and customer data.
Artificial intelligence provides a lot of help to digital marketers by providing consumers with human experience through digital communications, such as sending e-mail and advertising displays. Help increase your ad return on investment by segmenting your consumers by your specific needs, location, geographic location, emotions, and more.
With the help of predictive analytics, marketers can make data-based decisions, not based on experience or opinion. The ability of artificial intelligence to collect data, analyze, apply data, and learn data has greatly helped the industry develop marketing effectiveness strategies.
According to Salesforce Research's Marketing Status report, 51 percent of marketers already use AI, and more than 27 percent have even proposed to assemble the technology in 2020.
3. Smarter Chat
Chatbots have been on the rise over the past few years and will continue to grow in 2020. According to Grand View Research, 45% of end-users are willing to use chatbots as the primary means of communication for customer service.
Chatbots play an important role in improvising the customer experience, allowing marketers to interact better with their audiences without actually doing much. Provide users with real-time help, dedicated support, and proactive interactions to understand real-world problems through questions.
For example, visitors who log in to your site can contact you through a chatbot to ask for help or get more information about your product. If you select the first option, you'll be referred to your delegate, and when you select the second option, you'll be redirected to a series of automated questions and blogs and FAQ pages.
Another uptrend, according to Statista, is Whatsapp, which has become one of the world's most widely used messaging apps. In addition, it is no longer limited to personal use. Businesses use applications for daily activities every day.
Message traffic will double by 2020. It is driven by more than 100 trillion top-level messages or OTT applications, from 31 trillion messages in 2014 to more than 100 trillion in 2020.
4. Rich lead Profiling
It's being delivered by companies that collect and manage complex data for millions of prospects of businesses, and data concentration is becoming increasingly important.
Marketers use data enrichment to uncover detailed information about potential customers and personalize their approach when they try to reach them. The advantage of data expansion is that you can eliminate errors and inaccurate information that your company may have, such as e-mail, phone numbers, and addresses.
These retrieved data are used to retrieve other missing data. For example, if you have an e-mail message for a specific lead, the data enrichment process enters his name, phone number, address, position, and home status.
The final step is to optimize the process. Use a variety of data extension tools to create useful insights. Marketers should come to practical conclusions to send all potential customers, customer-based emails, specializing in his needs, increasing his chances of transforming him across the channel in turn.
5. Content Personalisation
The need for personalized marketing methods is becoming increasingly important as size is not all appropriate and customers want to be more relevant. It's hard to deliver the right content to the right audience at the right time, but it adds a lot of value to the content marketing strategy because it plays an important role in increasing user engagement.
To personalize or customize your audience's content, provide relevant content based on visitor data. This includes displaying dynamic landing pages based on specific criteria, such as geography, demographics, and behavioral attributes, and highly targeted calls to actions so that they can be converted more efficiently.
For example, Groupon requires visitors to view locations after landing sites to deliver accurate and geographically targeted products.
In the e-commerce industry, personalized content has a positive impact on consumers, and according to e-consulting, 44% of users with personalized shopping experiences can be repeat buyers.
Although this trend has become commonplace in recent years, it will become more important in 2020 and is expected to exceed 400 billion dollars by 2021.
As you know, there has been a major Digital Marketing trends in recent years, its growing importance, and recently marketers have begun to focus on new strategies to grow their business.
The main benefit is that you will always keep up with new technologies, make the most of new developments, and discover ways to stay ahead of the competition.
Are you Guys ready for 2020?
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