In today’s noisy marketing landscape, companies need storytelling to elicit emotion and stand out among the noise. Video storytelling can influence brands we decide to trust, plays on our nostalgia, and helps us make sense of information. In an oversaturated online world, marketers sometimes want to pack a bunch
Trust is important, especially in business. If the investors don’t trust you, they won’t fund your business. If the customers don’t trust you, they won’t buy your products. To gain trust, you have to build and maintain a good reputation. It was a lot easier to
Whether you have a brick-and-mortar store or you sell products entirely online, maintaining a website is an essential tactic for attracting new clients, raising awareness of your company, increasing sales, and outshining your competitors. SEO algorithms, web technologies, and customer preferences evolve everyday, so businesses that want to
AdWords could be a great ally in conquering your business's market, especially these days when so many marketers rely on other digital marketing techniques. Starting with it is also relatively easy, and you can get some outside help from Clever Ads by using a Google Ads voucher they
Like pretty much anything in life, learning from those who have beaten a path before us can be an excellent way to learn valuable lessons and ultimately get ahead. Even the best entrepreneur can’t succeed with sheer luck alone. Most entrepreneurs will guide their start-up with the advice
The E-commerce Customer Journey: Understanding the Basics Ever heard of the e-commerce store, Keus, that dares to think out of the box or, in their case, lines? Its playful and casual website layout offers horizontal scroll features and sideways navigation. Go figure. An out-and-out crazy e-
Consumer reviews have turned into a necessary factor that determines whether a potential buyer will invest their time and money in your products or not. As we live in an era where scammers and fraudulent products are on the rise, consumers need proof that your brand doesn’t belong to
Blogging is probably the best way to reach out to your customers and build your brand voice on the internet. According to a recent HubSpot survey, marketers prioritizing blogging efforts are 13 times more likely to see positive ROI. One of the primary reasons behind the success of blogging is
At various points in our careers, there come periods when we are so knee-deep in our specialisations that we sometimes miss out on the bigger picture. This is especially true of young SEO professionals (in some cases, even experienced ones!). A widespread misconception among them perfectly summarises my first
Web development technologies evolve by leaps and bounds as enterprises tend to come up with corporate websites. But then, even a unique-looking and visually appealing website can also seem outdated after some time without the latest trends. If you do not update your business website regularly, chances are high
As a marketer, all your efforts spent into writing an email are lost if you are unable to convert subscribers into customers. Charging in with the best content is not enough if you don’t understand what they need or offer them services/products that match their requirements. You may
In this age of digitization, there are many things that are evolving at a rapid pace. And with that, the corporate world is evolving too. The work culture nowadays is getting almost all digitized and online. In recent times, there has been a complete overhaul in the way the work
Global ecommerce sales are set to reach a staggering 4.2 trillion in 2020. But even though the opportunities are ample, many smaller ecommerce websites are struggling to compete with the enormous companies like Amazon and Walmart. To survive in today’s digital selling environment, ecommerce stores must followthe best
The holiday season is almost here. For online retailers, this is a time to grow and beat the sales records set last year. But how does one achieve such hefty goals in a fiercely competitive landscape? Predictive analytics is the answer. Sometimes referred to as point-of-sale analytics, these
We all have heard of the phrase - content is king. Yet even after enthroning content as one of your main marketing channels, the king is still not commanding enough action from your subjects (sorry, customers). Your content is still not driving the desired results. There’s no reason your content
According to a report, “90% of social media users have already used social media as a way to communicate with a brand or business.” No doubt, implementing a well-thought-out social media strategy can help your business in many ways, especially by facilitating better customer interactions. However, with the
