If you are over the age of 24, you may find it hard to believe that Generation Z is quickly becoming all grown up. As they come of age, they are finding their own identities on social media. TikTok is the preferred platform of this generation, which says, “We are here for a good time, not a long time.”
TikTok features short, 15-60 second videos that are usually musical, comedic, or both. If you want your brand to get anywhere on this platform, you have to get to know your audience and learn to speak their language. Once you do, you will have some of the most engaged, loyal followers on the internet.
Quantum Marketer is an excellent resource to help you learn social media strategies for TikTok and other platforms. Visit their website to find proven ways to get your brand noticed. Keep reading this article to find out some ways your brand can use TikTok to build a base following with the next generation of consumers.
1. Fun Choreographed Dance Videos
TikTok may be best known for its users posting their own take on other music videos or dance numbers. Users sometimes wear outrageous clothes or masks, or they just use this format to show off their best moves. If you are a music or dance enthusiast, this could be a great way to boost your brand, by showing off your style.
Post a video of yourself and/or employees jamming out to your favorite tunes, and you could even wear some branded clothes. Logos or company colors help your brand rock your foray into the music video scene with a cohesive look everyone will recognize as uniquely you.
If using your brand leads to a transformation, post it on TikTok for the world to see! Another popular format is for subjects to start a video as-is, then cover the camera before they reveal a whole different look.
You could do this with makeup, clothes, hair products, home improvements, food, and anything else you can think of. Make sure you set your music so the beat drops with the reveal of your transformations, to add the dramatic effect everyone loves.
3. Training/Step-By-Step Videos
On other platforms, you feel obligated to come up with filler as your instruction videos transition from one step to the next. But with TikTok, the norm is choppy, abrupt shifting from one thing to the next.
When you want to show your brand’s fans how to use your products, you can put together 15-60 second videos that give users a quick understanding of how simple it is to get your product up and running, use it, and put it away.
No need to explain yourself or add fluff in between. Simply cut to the next step.
Duets are a fun way of collaborating with your TikTok friends and fans. They are a single post of two separately-filmed videos, with the impression that the subjects are working together to create one video. Sound complicated? It is actually really a simple idea and is probably easier to understand when you see it.
When you do duets with other people, you not only engage your audience, but you also access a whole other group of users because you now are being seen by your duet partner’s audience too.
Chipotle won the internet with its #GuacDance challenge last year, and other brands are using these fun format suggestions to get users and fans involved, too.
The challenge is almost always a suggestion for a video format, and everyone is supposed to post their take on it. Jimmy Fallon started a viral #TumbleWeed challenge, in which Old Western-style music played while he rolled down the hall like a tumbleweed.
Don’t be afraid to get silly with the challenges you suggest, and always get things started with your own version. Just pick a song, then dance, lip-sync, or do something else wacky.
However you “roll” is sure to be a hit and will get fans engaged, leading to more visibility for your TikTok account. Don’t forget to create your own branded #Hashtag challenge name and ask your fans to include it in their posts.
6. Jump onto Trends
Younger crowds change quickly, and trends come and go in a heartbeat. Make sure you are paying attention to what is happening on your account and all over TikTok every day, so you can jump onto trends before they are gone.
TikTok is all about candid display, and you have to be willing to take risks in order to get the most bang for your buck (or your time). The more unconventional, the more likely your video is to be the next internet sensation.
7. Keep it Positive
Generation Z is constantly flooded with negative news and imagery. TikTok is an escape from the political, environmental, and social doom and gloom they are surrounded by every day. Though there may be a few statements here and there about their plight, most of it is tongue-in-cheek.
After all, you can’t say much that’s incredibly serious in 15 seconds. Keep things light, stay positive, be inspirational and encouraging, interact with your followers, and reach out to new people. Do these things and you will develop a loyal fanbase that supports your brand in some of the most entertaining and creative ways possible.
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.