Hubspot asked marketers their biggest marketing challenge for 2020. Wish to guess?
An astonishing 63% of them argued that generation of leads (and consequently, traffic) is the biggest challenge that they foresee in 2020.
Are you one of them? Is your business gasping for air due to insufficient leads?
Are you extensively working on content marketing but still finding it difficult to lure in customers?
Whether a B2B or a B2C firm, it is essential for every business to produce leads to ensure survival in this fast-paced online world.
Have you ever considered that you may be sidelining some of the amazing platforms for lead generation and thus, failing blatantly?
LinkedIn is one such gem that gets constantly ignored when it comes to lead generation. According to a recent study by Quicksprout, 80% of business leads come from LinkedIn.
When B2B marketers were asked about the composition of their digital marketing mix, LinkedIn topped the list with an overwhelming score of 92%.
It should be enough motivation for you to buckle up and get working on a kickass LinkedIn lead generation strategy.
The following tips should help you with this endeavor:
1. Optimize your profile for better brand recognition
The right optimization techniques help to streamline your targeting.
Creating a professional LinkedIn profile will require an emphasis on your profile headline and summary.
You should write a compelling summary with a short but descriptive profile headline to gain attraction.
For better searchability and indexing, using a professional headshot and incorporating domain-related keywords into your profile is something to focus on if you want to make your profile SEO-friendly in accordance with LinkedIn algorithms.
LinkedIn is a professional platform but being a little creative will never harm anyone. Including informal phrases like- ‘love to connect with new people’ will add a great human element to your professional profile.
2. Connect with the right representatives
Every business has representatives for different operations (like sales manager for sales operations, finance manager for all financial activities), similarly, you must target the right person in order to increase your business conversion rate.
Performing detailed research of a professional you want to connect with will result in the creation of targeted business leads.
But before approaching a professional with your business pitch, you need to create a lead bait to gain attraction towards your business.
A lead bait is generally something to entice potential prospects to look into your product with heightened eagerness.
Your major goal with your product pitch should always be mentioning problems users are facing in a specific industry and how your product solves all those problems.
Targeting the right person on LinkedIn will help you pitch to the decision-maker who has supreme authority to accept or reject your proposal. This means the chain of interaction reduces, and the likelihood of converting a potential client increases!
This means that the need to pitch your idea to different designations in the same business firm decreases, saving both time and effort!
3. Reach out to previous leads
Following up on old leads is something every manager should consider while drafting a marketing model.
Researchers found out that only 50% of people are interested in doing follow-ups. So it is clear that 50% of marketers are ready to make more efforts in generating fresher leads when prior leads just keep on piling up unnoticed by businesses to comment on.
Most of the marketers lack a good follow-up strategy and only focus on reaching out to new leads thus wasting an opportunity to convert a previous lead.
Thus, you should do a followup after 5-10 days from sending your original pitch to potential prospects.
4. Follow a sustainable content marketing strategy
With developed business operations, creating a sustainable content marketing strategy is important for businesses to excel in promotional activities.
You’re looking for a long-term solution. When LinkedIn was compared with other platforms to analyze the cost for 1000 impressions, here’s what the conclusion was:
LinkedIn fares way better than Facebook or Instagram when it comes to the cost of 1000 impressions. While Twitter is even cheaper, when you include the overall value derived, you’ll realize that LinkedIn is by far a better solution.
LinkedIn is a great publishing network when it comes to showcasing your knowledge in a specific domain and every marketer should focus on how to attract the targeted audience for better conversion and response rate.
Making use of LinkedIn as a publishing network is a clear way to move forward in describing your knowledge in a specific domain and gathering leads.
Consistently publishing fresher content on LinkedIn and updating status with domain-specific information will help any business to generate a genuine audience which might become potential conversions in the near future.
LinkedIn is filled with professionals ready to invest in businesses they find genuine and visionary.
In order to lure in potential future clients, just stick with producing great quality original content and you will be welcoming live prospects to talk numbers in no time.
Before making your content live on LinkedIn, just make sure your strategy is including the below points:
- A link with an appropriate call to action in your LinkedIn posts will result in an increase of reach and impressions thus more leads to work on.
- Well-researched content for a targeted audience
- Inter-promotion of LinkedIn posts on different social media.
5. Join relevant groups to contact ideal prospects
Picking out ideal prospects and contacting them help every marketer to deliver decent results when it comes to reaching out for business.
LinkedIn groups prove to be a diamond for every marketer looking for opportunities to find potential clients on the online platform.
Joining groups on LinkedIn and sending a personalized pitch to the ideal prospects will be the best hand to play when your business needs to drive-in interest related to a product or service you are selling.
Conducting a group search on LinkedIn and joining industry-specific groups can easily make your online presence fruitful.
Here are some points to look for before sending invitations to various LinkedIn groups:
- Group size:
More people in your LinkedIn group, more are your chances to find potential business prospects.
- Consider favorable group rules follow:
Different groups on LinkedIn go after a separate set of rules. Some are favorable in posting content for commercial purposes whereas others follow a strict policy to ban promotional content.
- Engagement Level is Important:
Members’ social engagement on the LinkedIn group should be an important factor before joining a group as posting and sharing valuable content for a non-active audience would be a sheer waste of time.
LinkedIn has a glorious track record of registering higher value vis-à-vis other platforms.
In the hub of social media platforms, LinkedIn definitely has the potential to find serious business prospects ready to provide you business.
To excel in LinkedIn marketing, one should know his work around the platform and must be a pro player in presenting a business entity with professional grace.
The right strategies implemented on LinkedIn are a great solution for your business problem not finding quality leads to follow.
In this post, we have pinpointed 5 different ways to generate quality leads and promoting business for a decent online presence.
On a quest to help professionals across the world land their dream jobs, Aditya lives and breathesHiration — an AI-powered online resume builder and platform to help job-seekers find their way in thetreacherous job market — where he’s a Co-Founder and the unofficial CPO (Chief Problem-solvingOfficer). He likes to code away his days and nights when he’s not busy disrupting the career space.