Beatrice McGraw is a digital marketing expert who works for ExportHub – An Online B2B Marketplace specialized in connecting Chinese suppliers. She just loves to share her knowledge with the world in the form of blogs, videos and various other types of content. In her free time, she is an active gamer and a techwiz who adores researching innovative solutions that emerge in the digital world. Follow her on Twitter.
With so many decision-makers, influencers, and other important members of your target audience gathered in one place like LinkedIn can be a key to your company’s success. But sharing a post or an update without a clear plan won’t get perfect results. Ensure your posts are read and shared.
Each social media platform is dedicated to different purposes. Just like Instagram is for blogging and sharing creative image content, LinkedIn provides a professional exposure to its users.
It is never a good idea to use one channel for all purposes. This practice gives a bad impression and is likely to affect your reputation in the social world.
LinkedIn is specific for engaging corporate users, and therefore, it utilizes features that are developed to promote you and your skills in the corporate world.
Recommended: 7 LinkedIn Content Mistakes You Should Avoid in 2020
So, what makes a person famous on social media? It’s content.
Content is not just about words and expressing the heart to your audience. LinkedIn’s content is quite different, but it doesn’t mean you must not keep in mind the necessary strategies to follow in content marketing.
Most of the LinkedIn profiles fail to represent itself in the corporate world, and the reason is poor content building. This post is written to make the audience of the seven biggest LinkedIn content mistakes that you should avoid.
7 LinkedIn Content Mistakes You Should Not Ignore
Nearly more than 100 profiles are created on LinkedIn every day. The rate keeps increasing, but the matter to consider is that only a few profiles come in the spotlight while the rest are not engaged.
Let’s explore the mistakes that we should avoid when creating a professional outlook for entering the corporate world.
1. Writing Pages about Yourself
Did you know? Corporates all around the world are always on a hunt for executives that have years of experience and are competent for their organization’s growth. But, what keeps them away from professionals who are unique and skilled but not fitting to their expectations?
In many cases, people think that writing long descriptions about oneself can engage the head hunters. This approach is wrong. The organizations are never interested to know your history or how you enjoyed parental care or educational services. They are only keen to see your experience and growth in the past tenure.
If you have a profile on LinkedIn and is not rated among the best ones, then look to this flaw and optimize the content as much as possible. Make sure you are portraying your professional background in catchy words rather than taking the recruiter to the childhood flashback.
2. Putting Google Images and Covers
It is a must to explore social media completely. There you will find how each of the platforms is different from each other.
LinkedIn isn’t similar to Facebook or Twitter. It is a virtual corporate space where recruiters are looking for potential candidates that best-matches their organization’s criteria. Considering the fact, do you think uploading fake pictures and funky covers in the content is a good idea?
Your content must not distract the viewer. Try avoiding pictures that are not relatable to LinkedIn’s purpose. This is definitely a concern to hurt your reputation. Remember, LinkedIn is your first impression on the organizations that is often a last one for most of them.
3. Unstoppable Stories
At times, it becomes really interesting to share stories regarding how the organization hired you and what parties you attended previously. This content isn’t relevant at all.
You can find a few profiles on LinkedIn that have too many stories regarding their stay at the organization. Believe us! This type of content is vulnerable to your reputation.
For the global recruiters, interesting and relevant content is always about your designation, company, and job description. They never take an interest in reading stories about your enjoyment and relationship with the ex-colleagues.
Try writing content that instantly catches the recruiter’s attention so you may get the job easily.
4. Frequent Posting Will Impact the Viewers
And again, LinkedIn is not a storyboard. It is never a good idea to post frequently. If you are a frequent poster and admire other platforms a lot, then you are on the wrong track.
No one bothers what you love to share and write every day. Continuously posting your activities or writing too many wordy contents can distract the viewers, and even you may lose your connections also.
Remember, frequent posting creates noise, and it’s too dangerous for the one who is always valued in the digital corporate world. The best practice is to stop annoying the connections and give your LinkedIn feed a little break every time.
5. Understand the Right Use of LinkedIn
The content posted on the platform is completely different than all other social media platforms. This comparison is a significant headline of this post, but it definitely works as a reminder too.
By writing this point, we mean that LinkedIn’s sole purpose is to establish and influence business networks. People nowadays are writing content that is entirely off the track, and that annoy the readers a lot. If you are posting memes or writing about movie reviews, then your reputation is at risk.
Consider LinkedIn as your workplace – as you don’t share silly stuff in a professional environment, there is no need to expose the wrong side of you on LinkedIn as well.
6. Stop Showing How Desperate You are
The corporates on international B2B trade sites have joined LinkedIn to seek potential ventures that are profitable for their growth and exposure. Remember, this is the biggest opportunity for such professionals to come in the spotlight and connect with the world’s largest ventures effortlessly.
But what if you tag so many people in the content for increased engagement?
This is totally a wrong practice to get maximum eyes to the post. It represents the desperate side of you. Try to avoid the biggest mistake because leading ventures are never open to such profiles.
It is right that LinkedIn makes it challenging for the users who have the least engagement in the content. The pro tip is to tag people only when it is relevant. Try to make your post interesting enough that tagging doesn’t affect their experience and perceptions about you.
7. Spamming with too many Hashtags
Hashtags only work best when you want to emphasize the context and reach to the global users. But adding too many hashtags in the content can make it more annoying and destructive as well.
Again, you should not confuse content marketing with that of Instagram. Be a strategic content writer that knows how hashtags work for LinkedIn.
Social media content works differently when posted on different platforms. A user must have enough knowledge and experience about the practice to get maximum target attention. LinkedIn is a corporate site, and there you must not adopt practices that are highlighted in the post. Try to become as strategic as you can.
Author: Beatrice McGraw
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