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Content marketing taps into the first two stages of the buying process by raising cognizance of solutions and educating consumers about a product they may have never considered before.
Content marketing can be defined as a marketing technique that connects the consumers to the company via a piece of content that may be of value to them.
Marketing techniques utilizing content have been existent forever. What is new is how people are using this format and putting it to much better use. Many mediums are used to deliver these content as per their target audience.
The people continue to innovate to create more value. With a new year beginning, here are a few things that you can keep in mind while planning your content strategy for the year 2020:
1. User-generated content
User-generated content can be defined as content created and published by contributors who are not paid, such as fans promoting a brand in their way instead of a brand promoting itself in a very corporate way. The medium of these content can be of a variety of nature, from videos to written blogs.
User-generated content is beneficial for the very reason it is different. It is generally high on an emotional vibe, and it can very much influence anybody if a true fan is talking about his attachment with the brand or the product.
This cannot be replicated and can only be genuine, thus connecting more with the audience. Therefore, this is at the top of the list for B2C content marketing 2020.
There are innumerable examples of companies creating content with the help of the users; you should study them and try to plan how you can use such a useful idea for your business.
2. Creation of video content
Consumption of video content is increasing every day and will only be growing furthermore. What are its effects on you as a brand? Video content is an excellent way to keep your audience engaged with your brand for a more extended period.
There is a significant growth in usage of the live stream and the audiences taking part in live stream videos, making it an area to be taken into consideration, especially with a year on year increase in their participation.
The creation of video content can be pursued in several ways. From interviews to documentaries and even fictional series, all the formats can be used to engage the audience. It is suggested to utilize your local surroundings to create content as well, for it helps you to connect to people in a more personal way.
3. Visuals hold importance
People have been continuously demanding more and more dynamic and interactive imagery. Especially with the influence mediums such as Instagram and YouTube, the customers and customers-to be, are heavily influenced by visuals, and their hunger is ever increasing. Continuously create and try to reinvent ways to express your content in more captivating visual ways.
4. Content compatible with devices commanded by voice
Smart devices are here to stay and are only getting smarter. Devices such as Alexa and Google Home, are being adopted by the people as they have adapted the assistive features on their mobile phone.
It is only smart for businesses to generate content that will be compatible with such devices and help them find your content. It is your responsibility as a marketer to connect to the audience with the right content no matter where they may search for it and through whatever medium they use to search for it.
Podcasts have been getting more audience year on year. What started as a niche medium and still is in comparison to other forms of content, but it does have some dedicated consumers. With the advent of smart voice gadgets, podcasting is only set to get more audience and attention.
It is also a great medium to connect to the audience who are looking to consume content but are not looking for videos about any given situation or preference.
At such times, podcasts have become a great form of content that is consumed, and nowadays, the podcasts library has been growing immensely, pulling in more consumers because they can always find something that may interest them.
6. Proper optimization of content
One should always put in a lot of effort to create great content, but one should also put in great effort to see that the content is reaching the proper audience. The distribution of content is a significant factor in a successful content marketing campaign.
People across the world create and experiment with innumerable things across the internet. You need to keep keen attention and connect to the audience wherever they are and wherever they are looking for answers or engagement, in the format and tone suited for the place.
7. More personalized content
The modern consumer of today is very demanding and is spoilt for choice. There are many businesses just waiting to win them over and offer their services. This has made reaching out to consumers through simple content more and more difficult.
Now the content has to be of great quality and very personalized to break the clutter. The consumers want to be pampered, and if you're going to win them over, you need to do what needs to be done. Due to much advancement in marketing automation, it is now possible to deliver to the consumer what they are looking for and how they would want it.
8. Quality over quantity
This point is being used, summing up this article. Though it is more like a general rule then a trend, it should be regarded as the most important one. It doesn’t matter how many times a consumer sees your content; only a good piece of content will connect to him and will stay with him long enough to bring him back as a customer.
A bad piece of content will only make him have doubts regarding the quality of your products or services. Furthermore, a good quality of content is a definite way to create genuine WOM marketing buzz.
These are some of the best B2C Content marketing tips and trends that you can follow in the year 2020 to dominate the market and improve your company’s ROI.
Author: Elliot Shore
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