The application of AI is now innovating new strategies in digital marketing. If you’re still working on the traditional approaches, it's time to shift the paradigm to modern approaches. AI will customize marketing strategies by accessing business data. Like we need oxygen to sustain our life, AI
Mobile apps are indeed the best choice for all businesses. This is because they introduce your business to the target audience with the coming of smartphones. People have become dependent on Mobile apps. The dependency and usage of people could be seen by looking at this stat, which is surveyed
The companies new to local SEO need ample hand-holding to understand how it works! Do you follow the SEO tactics and strategies? If yes, then you know that SEO trends are always changing. Hence, when companies and SEO professionals are looking at SEO practices, it is essential to get the
At the core of every successful project is a satisfied client. Project management is a service industry whose primary goal is quality output. "The sole reason we are in business is to make life less difficult for our clients." Matthew Odgers In creative/digital agency, project management can
Social media. A place for branding, advertising, connecting, sharing, and expressing. It's where your business builds its social identity. It's where your brand's individuality is made, composed of ideas, ways and means of expression and connection to your audience. A place where you can
If you’ve been into email marketing a while now, you know that the gold rush is usually about Open Rates and Click-Through-Rates. These are the two key metrics that measure how well or how badly your email campaign is doing. Whether you’re doing a targeted email campaign or
If the idea of writing blog posts to expand your reach and marketing your content all over the internet excites you, you are ready to start writing. Whether it is your task that you do every day or you are starting with writing posts for an interesting side activity, creating
Your traffic is highly dependent on your content. There is no substitute for a well-rounded content marketing strategy, especially for ecommerce businesses that want to generate inbound leads. If you want to grow, you’ve got to take a look at the kind of content that you’re creating for
Customers' attitude towards brands has changed a lot over the last decade, particularly online. The range of choices and rise of the likes of fake news has seen it become more difficult for businesses to secure a loyal customer base. According to research done by telecommunications company TollFreeForwarding, online
For any business, whether big or small, the biggest challenge is to make sure that when customers try to search for a product or service similar to theirs, they land on the particular company’s page and not their competitors. However, in today’s day and age, there is a
If TikTok is one of your key social media strategies, knowing these ways can accelerate your brand awareness. Read more..
Automation - ready or not, here it comes (and there’s no escaping it). Grocery stores with self-checkouts, smart home systems, and even conversations, the online ones. Ever since the tools automating comments on social platforms have appeared, you can’t be sure if you’re talking with a real
The world’s largest e-commerce marketplace, Amazon, operates in 16 countries, including India, Japan, Germany, and Turkey. With a million sellers alone in the US, Amazon is constantly leveraging technology to simplify the online selling experience. While other marketplaces are following Amazon to create a smoother seller experience, the sellers
Hubspot asked marketers their biggest marketing challenge for 2020. Wish to guess? An astonishing 63% of them argued that generation of leads (and consequently, traffic) is the biggest challenge that they foresee in 2020. Are you one of them? Is your business gasping for air due to insufficient leads? Are
Technology moves fast. It seems like there’s a new software or tool everyone’s using every day. That’s why it’s more important than ever to understand what technology is worthwhile for your business and goals. But, with so many on the market, it can be tough to
Each social media platform is dedicated to different purposes. Just like Instagram is for blogging and sharing creative image content, LinkedIn provides professional exposure to its users. It is never a good idea to use one channel for all purposes. This practice gives a bad impression and is likely to
