John Mathew has worked as a database administrator in the IT industry for 5 years and has written numerous articles and blog posts on topics related to digital marketing services for small businesses. He is associated with SocialMarketWay
Every small or multi-location company can grow their business and attract more customers using local SEO strategies. Four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers.
The companies new to local SEO need ample hand-holding to understand how it works! Do you follow the SEO tactics and strategies? If yes, then you know that SEO trends are always changing. Hence, when companies and SEO professionals are looking at SEO practices, it is essential to get the on-site and the off-site SEO initiatives optimized for the clients and customers.
It is because they might be searching for a local business that you specialize in. Since the local competition is increasing at a fast pace, brands must have favorable search engine ranks. Till such time you do that, surviving the online competition will be challenging.
Making use of the local structured data mark-up
The structured mark-up can get added easily to the website code. It offers the search engines extra data concerning the organization, for instance, the services and products a company specializes in. It also reveals the reviews collected and the services that you provide.
According to the latest data, 31.3% of websites use this mark-up. The majority of them are making use of the basics. Also, using structured data mark-up can help your local business brand attain a distinctive name as compared to others. It helps you to achieve improved ranks as compared to the competitors.
Hence, SEO agencies and companies must make use of structured data mark-up in relevant places on the website as they find it apt.
Google wants the digital marketing companies to use structured data mark-up, because it helps the search spiders, as they try to understand a company's business. Google also provides a distinctive Structured Data Testing Tool that allows them to check if the mark-ups get executed correctly.
Does the concept of automatic doing scare you? If yes, then one of the easiest choices here is Google's Data Highlighter. It enables users to markup content using the mouse. It is essential to set up the website using the Google Search Console. Get in touch with a website optimization company for help.
What should SEO professionals concentrate on in 2020?
Local SEO is essential to get your business known locally. Some of the initiatives and local SEO tactics that the leading SEO experts and other professionals think apt for this year are:
1. Enable clients to run businesses better
For this SEO agencies should shift to being strategic than tactical. It will help you to perform better. Also, your clients will find new ways to locate and keep new customers. And everything is not merely about acquiring reviews.
It is also about making use of surveys to stay connected to the consumers better. SEO agencies should use the review data for helping the client to understand all that's needed to generate better business.
2. Never waste your time and the client’s money
Make sure that all the tactical initiatives that you are implementing are making sense! For example, structured citations have been an integral aspect of SEO. However, they offer continuous value. Also, rarely do they make the clients move towards their objectives. It is also an unnecessary cost. It is not required to waste time and money on the same.
3. Keep testing
Today, you will come across various hacks and suggestions for enhancing ranking! The majority of these are bunk. If you want, you can test it to check for yourself.
4. Get more in-depth with the local content
This year, SEO agencies need to focus on several ways where Google can provide customized local experience. The same needs to be monitored on the perceived intent. Just in case, if it's apt for the business model, SEO experts can think of getting slightly careful about reviews, posts, and photos.
Google understands all of this and is showcasing brand new ways; for instance, the query carousels. It is also essential to dive inside the rich snippet FAQs for increasing the visibility even beyond the local packs.
5. Spam listing
SEOs need to combat all the spam lists that outrank a company. It is also better to audit the look of new spammers as well as report the same daily.
6. Reduce the dependence on Google
It is essential for SEO agencies and professionals to differentiate between Google as a transaction controller and a discovery medium. Based on the industry domain, it might be necessary to take part in Google’s encroaching LSA aspirations and lead-gen.
However, it is essential to make every customer that Google sends and convert the same into a keeper with excellent face-to-face human experience. You can also come up with ways to reduce the dependence on Google by generating real-time loyalty and community.
7. Focus on the content
To get visible to a user when they require, it is essential to provide them with the data they need. You need to prioritize every content requirement, right from the on-site to the SERP. It will help a company to get found out more in 2020.
8. Improve user engagement
Listening is not enough! You should also take part in the conversation about your brand. It means you need to share reviews and also address the question and answer chats.
9. Take care of the conversion
It is necessary to drive the customers to do what is required of them! That will ensure that the conversion process gets addressed correctly.
10. The retail brands in various location should concentrate on their websites
The development teams are trying to incorporate the web frameworks! It is good for SEO professionals. Simultaneously, it is terrible news. It is because a significant chunk of the local SEOs is not aware of the local SEO challenges.
The SEO experts suggest that it is essential to get acquainted with the server/client-side rendering. It is also necessary to get acquainted with the angular and the react frameworks as well. It will enable the SEOs to keep their skills relevant for several years.
11. Get slightly skeptical about the Google My Business feature releases
The SMBs will find it easy to take on advanced and new features as and when they release. However, the brands can get trapped when they are undertaking important initiatives to execute a function, only to find that Google doesn't approve of it. It has happened several times. Hence, it is always better to stay warned and careful.
These are some of the local SEO moves and guidance that SEO experts must follow in 2020. It will help their clients to promote their local presence better.
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