Influencer marketing seems to be ubiquitous, these days. It is a fragment of marketers' social media and content strategies, it also drives brand awareness and conversion campaigns, and it is as well becoming a larger part of advertising. Influencer content is overtopping brand created content. Approximately half of the
Whether you want to build your reputation or are looking to promote a new product, getting media attention is undoubtedly one of the most effective ways to create awareness for your business. But getting media coverage isn’t an easy thing. The current COVID-19 pandemic has made it even more
Wouldn’t it be awesome to have a content marketing strategy that works on autopilot? - Imagine your content brings you thousands of visitors and helps you convert these visitors into loyal paying customers. One thing is for sure - blogs thrive on consistency, and managing a consistent publication schedule
Covid-19 has posed a challenge to many sectors across society and the economy. It has stressed health care systems to their very limits and has put millions of people out of work. And then there are the families who have had their lives turned upside down from the loss of
It’s amazing how far we’ve come with the internet and IT in general. However, with technology come issues around cybersecurity. In response, Artificial intelligence (AI) is changing the face of cybersecurity. AI integrates the use of machine learning to identify characteristics of harmful software. This integration, when done
Instagram Stories are a great way to stay connected with customers even when they’re not buying from you. Not only do they allow you to share raw, unedited shots of your business, but they let you communicate in short 15 second bursts to stay front-of-mind. For ecommerce brands, this
Online visibility is no longer an option—it’s the ticket to how businesses stay in front of their customers and get more sales. With Google being one of the most visited platforms for those researching local products or services, it's no brainer how being on the first
Have you ever come across a blog or video that confidently proclaims the end of SEO is nigh? Given the oversaturation of SEO-related content popping up all over the place, it’s no surprise that this industry’s misinformation is rife. There are probably thousands of SEO myths circulating out
People typically search the internet for a reason—no search query is purposeless. Search intent is the ‘purpose’ behind an online search. Before you create content, you must understand: Why did the person do that search? Are they looking for an answer to a question? Do they want to buy
What is the difference between Digital Marketing and Traditional Marketing? Which one should I choose for my product or service? What will it cost, and which method would give me the maximum value? These are some common questions that float in everyone's mind, especially the new business enterprises
Each social media platform had a lot of influencers. Similarly, YouTube is one of the top social media platforms for hosting and connecting influencers with brands. 82% of internet traffic will be high in 2022. 92% of the business believed in influencer marketing. Also, influencer marketing is an effective form
Lead generation is one of the most crucial marketing processes, regardless of industry or business type. It involves getting consumers interested in your business, which leads to more sales and revenue. However, according to the latest marketing statistics, lead generation is the top challenge for 65% of marketers. However, it
Your staff are always necessary and should be respected; however, now more than ever, the wellness of your employees is critical. The current pandemic has caused a lot of changes in many industries, and we must band together to keep each other happy and healthy. Not only will this benefit
When your business shows strong growth signs, it's probably time to start employing some new workers. It could be that you can't keep up with requests, or that you need a break yourself. For first-time business owners, this can be an extremely challenging process, especially when
Mobility has made inroads into businesses across diverse industries and while it is a great initiative to revamp the conventional means of operations, processes it also brings forth concerns that did not exist before. Mobility can be incremental to workforce productivity and engagement and can immensely help business continuity, especially
2020 is officially the year of telecommunications. With the pandemic taking over, most companies had to face the need to transition to remote work. And although big names such as Twitter will offer permanently their employees the option to work from their homes due to all the benefits, there is
