Gaurav Jain is a Co-Founder cum Computer Engineer with Extensive Marketing skills who handles all kind of customer Queries and his Happy & Helping nature makes customer's day Delightful. When he isn’t working, you’ll find Gaurav Reading on Books or Traveling. Also, he is Speaker at Meet Magento India.
Creating, managing, and leading your ecommerce company’s digital marketing strategy, isn’t easy. Many businesses depend on marketing agencies for boosting their e-commerce brand sales.
Managing an Ecommerce business is like getting blood out of the stone. You need to walk the extra mile to be ahead of the rest. Getting customers is the foremost thing in this marathon. Thus, marketing is extremely important for this hard struggle.
The bitter truth is that performing even the basic marketing tactics requires knowledge and skills, otherwise you are spending your marketing fund in vain.
But don’t quit! There is a way out for your E-commerce marketing dilemma - search for a perfect marketing agency. Now, you will be thinking, it is pricey. Please don’t, because there is always an agency that is best suitable for your E-commerce business and your pocketbook as well.
Besides a marketing agency, Read ahead to know the tips and tricks for Hiring a Marketing Agency and the benefits your E-commerce business can acquire through it.
1. Perks of using an E-commerce Marketing Agency
- Gain benefit of experts
Marketing is a wide area that includes advertising, content, branding, social media. A marketing agency can benefit you with specialized experts in different fields of marketing. Your internal team may not have people with expertise skills to handle all the aspects of marketing.
- Access to the latest system and technologies
Well-known marketing agencies use modern software for marketing purposes. This will advantage your business to practice the latest marketing strategies. For marketing agencies, a new marketing tool is just ready to use.
- Concentrate on your day-to-day work
As the marketing agency does all the things for your store’s promotion, you need not spend time on it. You can focus on your day-to-day activities. Your in-house team can concentrate on other areas of your store in which they have expertise.
- Obtain the outsider’s perspective and ideas
Taking advice from an expert helps you to look for an outsider’s perspective which you might have overlooked. They will help you through new ideas which your internal team would not have come upon. This will remove barriers coming in the future that you have not calculated.
- Expand your network
Agency usually has built relationships with the media and other big brands. Hiring an agency will facilitate you to build relationships and opportunities to collaborate.
2. Alarming points before Hiring a Marketing Agency
Before you invest in a marketing agency you need to roll up your sleeves and get your products ready for marketing.
Compare your products with your competitors and think about why one should buy from you? Are your products organized and understandable? Is your website easy to navigate? Do you have good quality product photos, descriptions, and pricing?
All of this will make a big difference in marketing. So, it is a good practice to fix all the things in line before heading off to hire a marketing agency.
Hiring an agency can do all or nothing. So it is important to consider some factors while searching for a marketing agency.
- Marketing Budget
Examine the amount you want to spend on the marketing agency. What expectations you have from the marketing agency. According to a survey, you should spend 7% of our total revenue for the marketing agency.
Keep in mind the maximum and minimum amount you want to invest in the marketing agency. Actually, every marketing agency charges a different amount, you should ask yourself if it is worth it, before selecting one for your business.
- Skills and Proficiency of the Agency
You need to find out in what area the agency has gained expertise. The tools and resources used by the agency. Does the agency use the latest software in the market? You also must know that the tool used by the agency will be actually beneficial to you or not.
- Records and Reviews of the Agency
You must know how old the agency is. Although this is not only a matter to consider. Study about their projects and clients. If they have successfully completed the projects previously, go to their client’s websites and check out deeply.
It is not always true that a company with many years will be helpful to you. There are companies that show great and do nothing at the end. Do not hesitate to get reviews from their clients.
- Suitable in terms of Geography
Think of the culture and geographic area of the agency. Consider as if you are hiring a candidate for your business. Examine the goals of the agency, does it have the same goals as you. The geographic location of the agency matters to know whether there arises any communication gap or not. Do the working hours match yours?
3. Tips for Hiring Perfect Marketing Agency
When you have made up your mind to hire a marketing agency, it is necessary to consider some points before finalizing the one for you.
- Create a shortlist
Make a list of a few agencies that will be suitable for your needs and requirements. Investigate all of them in all aspects and then include them on your list.
- Come into contact
Now it’s time to connect with the agencies which you have shortlisted. Contact all the agencies and check out their structure and work. Give an overview of your company, link to your website, your goals, time bandwidth, reasons why you have shortlisted them.
- Conduct a meeting
After they reply to you back from your mail, it's time to organize a video meeting or face-to-face meeting with them. Ask questions like, how can they help you, what tools and technologies they use, how they will help you to achieve your goal, what are their charges, performance of the agency in the past.
- Put up their ideas
After conducting a meeting with a few agencies you can again remove a few of them based on their impression in the meeting. The remaining ones are the ones you are most interested in. Give them a sample project to complete with a deadline. Through their work, you can make out how dedicated they are and know their abilities.
- Final decision
Here, you have to make a final decision to choose the right one for your E-commerce business. Before giving a final call to them, ask them that their charges are beyond your budget. Some companies may offer a decrease in their costs. Also, remember marketing is not an expense, it’s an investment.
It’s very necessary to choose the right marketing agency. Creditability, specialization, experience, and flexibility are what a marketing agency should consist of.
Happy Marketing 😇
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