Top 13 Lead Generation Tools for Business in 2021

Top 13 Lead Generation Tools for Business in 2021

Wondering how to get started with the lead generation process? Generating more leads might just require a few changes to your current sales and marketing strategy, learn here

Lead generation is one of the most crucial marketing processes, no matter the industry or business type. It’s what leads to more sales and revenue, as it revolves around getting consumers interested in your business.

But according to the latest 2020 marketing statistics, lead generation is the top challenge for 65% of marketers.

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However, it doesn’t have to be difficult, especially if you have the right tools at your disposal. With the following tools, you’ll start generating plenty of qualified leads before you know it. Let’s dive in.

1. ProProfs Lead Quiz Maker


Quizzes can be excellent tools for capturing leads, especially since they can go viral. If you’re looking for a user-friendly tool for creating online quizzes for lead generation, ProProfs Lead Quiz software might be just what you need.

It lets you create lead generation quizzes in minutes, whether you do it from scratch or leverage its massive library of 100,000+ pre-built quiz templates.

You can customize them from top to bottom, add lead forms and visuals, and personalize the results. You can also add custom messages for social sharing.

Lead nurturing is a breeze with this software, as you can integrate it with email marketing solutions, CRM, and many other third-party tools. You’ll also get in-depth analytics reports for learning more about your audience and capturing more leads.

2. Acquire


Acquire is a customer engagement software that you can use to nurture leads and strengthen customer relationships.

It unifies all your customer interactions in one place, from every channel you’re using. Email, live chat, video chat, VoIP calls, social media – everything is one centralized location.

The tool also lets you set up a knowledge base for 24/7 customer support and create a chatbot (without coding) for more efficient customer service. The best part is the cobrowsing features, which enables your customers to share their screen for faster troubleshooting securely.

3. Unbounce


The most important web pages for generating leads and conversions are landing pages. So, you need to make them count.

With Unbounce, you can design and optimize excellent landing pages that convert – without any coding whatsoever.

The platform offers a drag-and-drop builder that simplifies the process and 100+ customizable landing page templates. If you happen to know CSS and JavaScript, you can include lots of additional functionalities. You can also create targeted pop-ups and sticky bars to further boost conversions.

4. Aritic Pinpoint

Aritic Pinpoint

Aritic PinPoint is a full-stack marketing automation software platform for marketing operations teams at small and medium businesses. It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers easily.

It has features such as landing page builder, SEO tracking, keywords tracking, lead scoring, lead tracking, lead nurturing, email campaign management, email campaign automation, push notification campaigns, marketing campaign builder, a/b testing, website tracking features with marketing assets management. 

Aritic PinPoint is perfect for a marketing team to get going from day one. It is user friendly and is easy to understand in seconds.

5. Jotform

Jotform Survey Maker is the perfect tool for generating leads. Jotform has tons of free templates that you can use to quickly create surveys to generate new leads. Embed your lead capture forms into your website, customize them using conditional logic, and share them with just a link.

Collect your submissions and track your data using Jotform’s detailed Form Analytics feature. Use their many form integrations to help with things like email lists and CRM contacts. Turn leads into customers fast by automating your workflow with useful templates for your surveys.

6. Instapage


Instapage is another excellent landing page platform that requires no coding. However, this one is for designing landing pages for ads.

You can tailor them to your target audience, and instantly connect them to relevant ads using the AdMap feature. You can make sure the post-click experience is seamless and perfectly aligned with the pre-click promise.

Optimizing your ad landing pages is a piece of cake. The platform comes with heatmaps, split testing, multivariate testing, and lots of insightful reports and analytics.

7. Outgrow

Customers no longer want to be sold to. They’re constantly looking for engagement, value addition, and education that static content cannot provide. And that is where interactive content comes into the picture.

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Outgrow is a no-code SaaS platform that allows you to create interactive content like calculators, quizzes, assessments, chatbots, and much more. It’s an easy-to-use builder with a wide range of premade templates that make your task even easier. It can be used to gather qualified leads and segment them in order to offer personalized solutions to users.

Outgrow is technically advanced, allowing you to use the most complex functionalities in your content, as well as features like a logic jump. It integrates (both native and Zapier) with hundreds of third-party software like Hubspot, Marketo, and Salesforce, creating a seamless flow of the leads that you collect in order to develop a more coherent marketing strategy.

8. Pardot


A marriage between marketing and sales is the key to more qualified leads and conversions. Pardot by Salesforce helps you empower those two teams.

It’s an AI-powered B2B marketing automation tool for aligning marketing and sales and qualifying, capturing, converting, and nurturing leads.

It’s a feature-rich solution that lets you deploy landing pages, build smart lead forms, launch engaging email and social campaigns, track your SEO and SEM efforts, and much more. It’s an excellent solution for closing more deals and building strong relationships.

9. G Suite


G Suite probably doesn’t need much introduction. It’s a bundle of all Google’s cloud-based products for team collaboration and productivity.

It’s safe to say you’re already using at least some of them, such as Gmail, Calendar, Drive, Docs, Sheets, and Meet. But if you use G Suite, you’ll have all of the available products in one centralized location, without separately downloading apps or opening multiple tabs in a browser.

Apart from this convenience, you’ll also get higher security and advanced admin controls. There are also endpoint management features, a secure vault for your data, and insightful analytics reports with data visualization.

10. Lusha


Lusha is a B2B lead enrichment tool for building strong customer relationships. It helps you find the right customers on social media before it scans their profiles to provide you with up-to-date contact information.

It helps you authenticate that information, verify emails, create lead forms, and detect and eliminate potential fraud, and much more. You can instantly direct contacts to your CRM or other third-party tools for a holistic view of all leads and customers.

That way, you can immediately start engaging them directly from the platform.

11. Formisimo


Formisimo is actually no more, but lots of people keep searching for it, which is why we listed it here. Formisimo (the company) is actually offering a replacement product called Zuko, which is its next-generation form analytics platform.

If you’ve ever used Formisimo, you’ll be happy to know that Zuko has all the old features for analyzing online forms and improving checkouts.

The new features include custom events, event and attribute tracking, custom segmentation, behavior alerts, session explorer, etc. Zuko is faster, smarter, and more powerful overall.

12. Hootsuite


If you’re looking to manage and optimize your social media marketing efforts, Hootsuite might be your way to go.

It has content publishing and advertising features and tools for boosting engagement, monitoring key topics and conversations, and analyzing the results.

It has all you need to turn your social channels into lead generation and conversion engines. Its real-time insights will help you strengthen relationships and make smarter, data-based business decisions.

13. Hello Bar


Did you know that 98% of first-time website visitors don’t immediately convert? It’s kind of like they’re window-shopping, which is why you need to grab their attention instantly.

Pop-ups are one way to do it. With Hello Bar, you can create high-converting pop-ups and bars for your website. It has many design features and settings for making your offers pop, as well as targeting capabilities for optimizing the mobile experience.

Over to you..

We highly recommend you check out all of these tools, especially since you can try them for free. Test their brilliant features to see how they suit your needs and start supercharging your lead generation and ROI.

Have you used any of them yet? We’d love to hear about your experience, so feel free to share it with us!

This post was submitted by a TNS experts. Check out our Contributor page for details about how you can share your ideas on digital marketing, SEO, social media, growth hacking and content marketing with our audience.

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