Did you know that most online businesses only convert around 2% of their traffic? This means that upwards of 98% of your traffic – thousands of potential customers – visit your website and leave without buying or signing up for anything. It doesn’t matter how much amazing content you develop or
Key for any business is to be standing out from the crowd. Email marketing is the most famous marketing strategy and delivers the highest return on investment. One way measures the effectiveness of your email marketing is to track the open rates, bounced back rates and click through ratio. The
In March 2016, Andrey Lippatsev (Google’s search quality strategist) confirmed that content and links are the top 2 ranking factors that will influence your website's search rankings. With links, it’s pretty clear - get links from relevant and high-authority resources, and you’ll get a rank
The holiday season is indeed the busiest time of the year, and it is also full of opportunities that could increase the sales of businesses and attract more customers. And during the last two months of the year, the holiday shopping season starts, which makes the customer and other businesses
2021 has been a great year for ecommerce, as many fresh and impressive additions were introduced to online businesses. And as 2023 approaches, the technology advancements are proceeding to greater levels. As per stats, the worldwide revenue of ecommerce has crossed to more than 3.53 trillion USD. It is
We live in an age we can rightly call the “Startup Age.” No matter what industry, occupation or location, we always think we can choose to become an entrepreneur - “It’s so easy, let’s just build our own startup.”, “How hard can it be?”, “If he can do
There are so many fancy ways of marketing out there like effective influencer marketing, social media marketing and TOFU (or top of the funnel) marketing. And yet, despite all those pretty names and high-flying concepts, there is still a lot to be said for Email marketing – best of which is
In an era where almost everyone claims to be a successful content writer, the truth is that not everyone knows what it actually takes to be one. And, the truth is that most are committing these terrible content writing mistakes that could actually be costing them their career. There are
Advertising on social media has become a huge thing in recent years, leading many companies to rush to the market and engage potential customers. However, this has led to many users being unhappy about getting bombarded by various ads, forcing Facebook to create a relevance score that was supposed to
Today, the world is moving to digitalization. There is no space for traditional practices any longer. Businesses are trying their best to convert to the digital world. Of course, this is owing to the significant advantages that digitalization has to offer. Digital signage has its own set of rules and
All businesses of all sizes at some point experience fluctuation in finance, so it is important not just for small business owners but also for others to stick to their budget plan. However, it's hard to make the right budget plan, which is also a stable one. If
Alright here’s the thing, and this might get a little ranty. Back in the day you could do SEO in a vacuum. By that I mean you could hire an agency or contractor, they’d get you a high volume of low-quality links that no one clicked on, and
Search Engine Optimization has evolved to become the greatest force at the core of online presence. It’s all because of the immense and still-growing competency of the search engines like Google, Bing, and Yahoo. Thereof, every website owners are intended to devise prolific SEO strategies to bring-innatural traffic. But,
What makes a successful business? A lot would most probably say because of the CEO who set it up and the people he worked with. Now, if you’re thinking about starting your business but hesitant because you might not make it through the process or that you don’t
Mail fraud is one of the well-known cybercrimes today that is rapidly finding its way towards every computer and mobile devices. It has achieved such a prominence that analyzing each and every email before clicking on it has become mandatory. Generally, these fraudulent targets to acquire various personal data, such
Building an effective sales cycle is a challenge which SaaS companies of all kinds must face up to. On the surface, it appears that each company has a slightly different approach to their sales and this makes it very hard to figure out what kind of best practices we can
