7 Actionable Ways How to Succeed With Affiliate Marketing

It is not a secret that affiliate marketing is one of the business directions that lets people build a lucrative business across different niches. 

According to Statista, businesses spending on affiliate marketing will hit $10.72 billion in the USA by 2024.

Therefore, if you still need help using affiliate marketing for your business, this guide will share 7 practical pieces of advice.

Let's start!

Basics of affiliate marketing you should know

To simple term, affiliate marketing is the process of promoting other companies' services or products and earning money through commissions. 

By doing affiliate marketing, you become a salesperson for a specific company. You sell the product and receive a reward in return. 

Being an affiliate marketer means you can promote and sell products for different companies simultaneously and get all the commissions you deserve. 

What is the exact scheme of affiliate marketing?

When you make a deal with a particular merchant, this merchant provides you with a unique link. This link tracks the sales using a file called a "cookie."

This file helps the merchant attribute the sale back to the right person and has an expiration date (you will get paid even if the purchase was delayed).

A good question is how much money do affiliate marketers make?

It has no limits. And it depends on the niche you're selling. 

But if you want to make six or seven figures per month, you must first work hard on your brand. If nobody knows you, your commissions will be just a couple of dollars. 

7 Steps to start with your affiliate marketing campaign 

Every affiliate marketer has his or her secrets on how to succeed. However, if you are completely new to affiliate marketing, you can follow these seven steps to help you get involved. 

1. Choose the right platform for you

You can do affiliate marketing across different platforms. Even social channels work for this activity as well. For example, here is how this person does affiliate marketing using Instagram:

Nevertheless, the practice shows that the majority of affiliate marketers run their business using a blog or YouTube. 

Blogging is a quite widespread way of making money with affiliate marketing. It is not as expensive but you will need to work on website optimization to make your blog ranking well. 

Once your blog ranks positively on Google, you can add affiliate links to your content. 

YouTube costs nothing. It is a free platform where anyone can create a channel and start uploading video content. 

Here is an example of a channel called "Books with Chloe" that reviews different books and contains affiliate links:

The host of this channel creates video content based on book reviews and adds affiliate links to the books featured in the specific video. 

However, if you want to include affiliate links, you must always disclose this fact. Remember that the FTC (Federal Trade Commission) requires you to inform about receiving income from your affiliate programs. 

2. Decide what niche you want to use for affiliate marketing

The first thing that you should take into account is that your target must be a less competitive niche. Plus, focusing on a topic that goes under a specific category. 

For example, the topic of "musical instruments" is very wide, while targeting the topic of "keyboards" makes more sense. 

By following this narrowed-down topic you will be able to build a more focused audience for your blog. It will help your website rank better. 

Afterward, start doing your affiliate marketing. 

3. Find an affiliate program 

There are three affiliate programs available for your choice:

High-paying, high-volume affiliate programs

If you want to deal with a mass appeal product, this program is for you. 

The biggest advantage of this type of program is that you will get high commissions. However, the downside is that it attracts many other experienced affiliate marketers. 

In other words, it will be difficult to compete in this program as an amateur.

High-paying, low-volume affiliate programs

This type of program is the most desirable partnership for clever affiliate marketers. It deals with products that have the highest payouts. 

However, keep in mind that this program covers niche products with a limited number of buyers. Plus, if you are not an affiliate marketer with deep pockets, you should also be careful with this program.

Low-paying, high-volume affiliate programs

You can find a vast amount of products that have mass appeal but with a low level of payouts. 

This program is commonly used for selling goods on Amazon. 

For example, if you host a YouTube channel where you review PC games, you can insert a unique link to the game that your subscribers can buy on Amazon:

As you can see, the price for these games is $19. According to Amazon's affiliate program, you can earn up to 10% commissions on selling the games. A simple calculation gives us $1.9 per sale. 

To make this program actionable, you will need lots of traffic to gain.

Which program to choose?

It depends on your experience as an affiliate marketer and the niche you're willing to move your business. 

For instance, if you are targeting a business audience, you should choose a high-paying and low-volume program. But if your target is consumers, you should focus on a "low-paying and high-volume" program. 

To summarize, you should think twice before choosing the program because it is all about your time and money. 

4. Work on your content

Being an affiliate marketer means being able to create high-quality content where your affiliate links would fit organically. 

As you know, your content aims to help people solve their problems. Therefore, if you use affiliate links in your content, you must be sure that the product you promote fits your audience's needs. 

Consequently, you can't promote a book that you haven't read. You can't promote a guitar you have never played before. You can't promote an SEO service that you don't use by yourself. 

The best way to handle content creation for your affiliate marketing needs is to write product reviews based on your personal user experience. 

5. Don’t forget to drive more traffic to your website

It is not enough to create high-quality content. It is useless if it doesn't drive any traffic to your blog. And without traffic, your affiliate links won't get any clicks.

No clicks = no sales. 

Hence, you must apply some strategies that would help you drive more traffic to your blog.

Optimize your content

The primary goal of SEO is to increase your pages' ranking in SERPs. When your pages rank well for the target keywords, you get free and passive traffic to your blog. 

SEO allows you to understand your target audience and create content that meets their needs. It is also the solution that helps you push pages higher across search engines.

Building an email list

It is critically important to build an email list. By having the list, you will be able to stay in touch with your target audience and share your content. 

It leads to driving more traffic, affiliate links, "clicks", and sales.

You can add a sign-up form on your blog landing page or at the end of each article: 

Furthermore, you can add more creativity to building your email list by offering something for free, such as courses or eBooks.

Pay for traffic

Paid traffic is when you get traffic to your blog by using PPC ads.

Once you start paying for the ads, your traffic begins to grow. 

Unfortunately, there are a couple of downsides to using paid ads. First, it costs money. Second, when your ads stop working, traffic stops coming to your blog. 

If you have a low budget for using PPC ads, you should better avoid trying this method for your affiliate marketing efforts. 

6. Make sure your affiliate links get “clicks”

One thing is to create excellent content, and the other is to make people click on your affiliate links. 

How to do this effectively?

Place the links correctly

Don't place your affiliate links at the end of your content. There are quite few chances that people will scroll the page until the end. And don't insert links in your introduction section - it might look spammy. You must find a balance in the link placement. 

Don't forget about context 

If you add affiliate links to your content without paying attention to context, it will also look spammy. 

Let's say you are writing a post on the best PC horror games for $20. When your narration comes to the place where you want to insert affiliate links, you should use a product name but not a collective one. For instance:

"Now, it’s time to evaluate a few PC horror games, like game name 1, game name 2, game name 3."

Use call-to-action

Remember to use call-to-action elements. These will help you attract users' attention and make your content more readable. You can use different boxes, buttons, or tables for this purpose. 

7. Your links must be converted into sales

If your links don't convert into sales, your affiliate marketing doesn't work. 

There are two stages of conversion: the first is when a potential customer clicks to the product page, and the second is when this person buys a product. 

If the second conversion stage is under a merchant's control, you are fully responsible for the first action. 

Remember that your purpose is to find merchants that offer an affiliate program that converts well. To find such trust-worthy programs, you should:

Review public income reports

Go to Google and find public income reports for the platform you are interested in. Let's see what you can get by reviewing the income reports for the Amazon affiliate program:

You can see a report of an affiliate marketer who made over $1K in 7th-month blogging. 

Don't shy away from asking questions

There are cases when you can't find the information you need on some specific affiliate program. 

You should contact the company that offers this affiliate program and ask questions. You must be aware of all the pitfalls that might not be expected. 

Conclusion

Affiliate marketing can be your next main source of income. However, it is a game that requires knowledge of the rules.

It is not a lottery where you can hit the jackpot in a night. It always takes time, patience, and effort.

However, if you follow the 7 steps listed in the post, your first affiliate sale will be soon!

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