State of White Paper Marketing

What’s your favourite content medium? I’d be willing to bet white papers didn’t come to mind. It’s a fact that more accessible digital marketing mediums, such as eBooks, blog posts, webinars,...

  What will be a life without content? Just imagine… If there was no content, what will happen to all the websites around the web? What if the marketing campaigns were running...

  When you have a passion for writing then there is nothing that should stop you from doing it all the time. But I’m sure some of you are thinking that you...
content marketing

Every business carries out marketing strategies to increase the sale of the products. Online businesses make use of content marketing techniques so as to make sure that their content reaches the...
Content Marketing Can Make Any Startup Profitable

Are you tired of the odd television and radio commercials that did not work for an ideal startup of your business? Are you looking for the more interactive ways to engage...
The Importance of Visual Features for a Successful Business

Earlier forms of advertising have stopped bringing the kind of results that they used to, before. Advertisers have moved away from making radio ads and television commercials, because the audience has...
Content Marketing Campaign

If you are among the content marketers who dutifully document your content strategy, then you are heading in the right direction. If not, maybe it's time to think about it and...
posts-that-go-viral

Want your posts to get shared among the masses without paying for it? Looking for ways to get more traffic on your site by spreading your content on the web? Well, marketers...
B2B Content Marketing Tactics

Who’d work in B2C? It’s noisy, full of competing companies that does nothing more than create a race to the bottom with super-low pricing and, perhaps worst of all; you have...
How to Use Personalized Content to Increase Sales

Personalized content is a highly effective way of increasing sales but sadly, this strategy is extremely underutilized by business owners. Most marketers still avoid providing relevant content to their audience despite...