Software as a Service, abbreviated as SaaS, is a means of software distribution. Softwares can either be distributed by the companies who create them (like SAP for an organization) or by a third party vendor in the same industry. SaaS tends to fall in the latter category whereby a third
There are many trends in SEO that come and go, but some of them stay and become best practices. In this article, we will explore five SEO trends that haven’t changed since the beginning of time. Table of Contents Keyword Stuffing Backlinks Time sensitive content Evergreen content Structured content
Ranking on people's search results is one of the most critical priorities of website owners. And that's where SEO or search engine optimization comes in. Basically, SEO is a strategy that website owners use to achieve a high level of traffic on their sites. If you
How a website ranks on Google is essential for its business. Good SEO practices make your site visible, increase traffic, and increase opportunities to convert visitors into customers. In addition to that, SEO affects brand awareness and establishes a website’s authority and trustworthiness. It shouldn’t surprise that well-known
Businesses have seen the importance of being on digital channels. With people becoming more active online, businesses have tons of opportunities to convert search users. Here’s the question: How do you make you stand out amidst the digital noise? In today’s digital landscape, being on the first page
According to McKinsey’s COVID-19: Implications for business report, “Large-scale quarantines, travel restrictions, and social-distancing measures drive a sharp fall in consumer and business spending...” While this may seem like adding more gloom to an already dark situation, there is a ray of light - an opportunity to build your
Whenever you think of SEO, chances are you’re thinking of just Google. Of course, Google is not the only search engine responsible for generating sales. Amazon is also a major sales channel for many eCommerce stores. Unfortunately, what works on Google for ranking a term like “clock timer app”
For any business, whether big or small, the biggest challenge is to make sure that when customers try to search for a product or service similar to theirs, they land on the particular company’s page and not their competitors. However, in today’s day and age, there is a
SEO (search engine optimization) is one of the most efficient aspects of digital marketing. The reason behind this is due to the fact that it gives you more exposure, provides you with a reputation boost (sources with higher results are always considered more credible) and much, much more. The problem
Trust is important, especially in business. If the investors don’t trust you, they won’t fund your business. If the customers don’t trust you, they won’t buy your products. To gain trust, you have to build and maintain a good reputation. It was a lot easier to
At various points in our careers, there come periods when we are so knee-deep in our specialisations that we sometimes miss out on the bigger picture. This is especially true of young SEO professionals (in some cases, even experienced ones!). A widespread misconception among them perfectly summarises my first line
There are those who believe that SEO is either dead or dying. The fact is that search engine optimization is still alive and well, as per Kate Skachko, Toronto SEO strategist. What is happening is that SEO continues to evolve. That’s no secret, since search engine optimization has always
SEO has been a cornerstone in marketing for over 10 years. Nearly every year there's the talk of the new search engine optimization tactics you need to put into play. But the reality for most businesses is that SEO is an expensive investment, one that there is rarely
One of the boring things I hear so often is “SEO is hard” and for reasons we are about to discuss, I do not blame many who are of this school of thought. SEO is basically everything you do to get traffic sent to your website by the search engines.
You likely already crave for those 5-star reviews to land on your online ecommerce store’s product pages. After all, any product will surely sell better with some great reviews behind it, right? While that is certainly true, having your site padded out with reviews also comes with other benefits,
The role of social media has recently become vitally important in our everyday life. The impact of it in different spheres of life is evident and in some cases, we can consider it as an indispensable part of a number of spheres we encounter in each step. A great number
