Susan Mour is a marketing and creative content specialist at Smarketa.com with a primary focus on SEO, PPC and customer satisfaction for eCommerce business. Being a true humanist she draws inspiration from the simple thing as everyday life and the matters one come across on a daily bases doing her best and above to help everyone around.
The links between social media and SEO have long been discussed. Together social media and SEO can complement and augment your efforts in both areas. Social media content, for instance, can magnify your SEO campaign with content by generating more backlinks.
The role of social media has recently become vitally important in our everyday life. The impact of it in different spheres of life is evident and in some cases, we can consider it as an indispensable part of a number of spheres we encounter in each step.
A great number of social media users are growing day by day, and some analyses indicate this fact. As a means of communication, through which we share, exchange and get information, social media is the best way to stay in touch. However, different strategic approaches allow business owners to turn social media platforms into the most powerful tool for your online business marketing as well. How? Let us discuss.
When we want to find something in search engines, we tend to get the most trusted contents. In the case of social media, the aim is the same. This is the connection between SEO and social media. We trust the information that people share and discuss the most. Links that people share in social media platforms make a page more visible.
By visiting the website through the given link, we get a chance to rank the website. Online marketers sometimes hire an e-commerce SEO service or an expert in order to have a higher rank. However, ranking higher on google by the help of social media is as well possible. Some important points we all must take into consideration:
1. Relationship between Search Engines and Social Media
We use social media platforms very often. We can meet a number of links shared in the news feed. Trying to find what we want in search engines people meet a lot of related social media accounts. These accounts, in turn, contain website links. By visiting the website, we get a chance to bring them to the first pages of search engines. This is really a great way to have a higher rank without special SEO work.
However, your success depends on the number of your followers. Therefore, the more followers you have, the better your success will be. The ranking will as well grow through likes, shares, comments.
2. Write stellar content
Your success starts with your content. Content marketing is important in every type of business. What people generally do when they want to learn something? Of course, they read. Through a well-thought and unique content, you will be able to inform, entertain and attract people to choose your product and service.
Even in case you develop your website through an eCommerce SEO audit this tool is very important. Your content should promote the visitor from the first sight. The quality of your content affects your high-ranking SEO. Putting your creativity in content that you share and mixing it with new content marketing tools you can be sure to reach your goal and have business growth.
3. Use Your Keywords in Your Posts
Using keywords greatly describe what your content is about. Choosing the right keywords is equally as important as your content itself. Keywords help Google to find out which information is relevant to the searched items. Therefore, if you choose the right ones, you will surely have a great chance to have a higher ranking.
However, you should carefully think of the amount of them, as too many repetitions can be looked like spam. In order to choose the right keywords, you should do thorough keyword research, as if not it can bring harm to your business. If you search a certain thing, you can see what else people have searched for finding the same. It will as well help you in your decision.
4. Stimulate Social Sharing (aka viral marketing) in your content
Shares directly play a role in SEO. Although, these shares must be ‘‘smart’’ (Sometimes they annoy people when they are not done in a proper tactic).Your key tactic will be in-depth though content. Your content should exceed its competitors by the quality of them to gain more shares. This will, in turn, bring a positive impact on the search engines.
Your social media shares must be everywhere; including Facebook, Twitter, Google+, etc. This tool will bring brand awareness, which in turn will raise the trust among the readers. If your website interest people, they will share it at the speed of light. Viral marketing is what can help you in this process.
5. Grow your followers
As we have already mentioned, the amount of social media users are increasing day by day. This great platform of promoting a business becomes useless if you do not have your proper audience. You can share a lot of useful information, put a great effort and spend much time, but for this, you should have followers. If not these actions will never play a role in your business.
You should concentrate on increasing your followers on all platforms you promote your business. Your brand recognition, business grows and success in some terms depends on people who follow you. They sometimes share their opinions, discuss and leave a positive review, which helps you to rank higher on Google and other search engines. For having these followers you will need to;
- Find out who is your target audience;
- Share interesting and creative content;
- Be available for them;
- Promote your business through other actions (using email marketing in order to interest them);
- Suggest people follow you in every possible place.
By thinking deep, we see that social channels give an opportunity to gain a lot of audiences and have higher ranks. They make possible to find your target customers. There are also some important tactics that will surely provide you with business success. They give you an opportunity to be in touch with your visitors, who will surely become your potential clients soon.
By using some key tools of social media marketing, you will be able to not only have a higher rank in Google but also increase your sales and develop your business based on customer's needs and demands.
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