The COVID-19 pandemic brought the entire world to a standstill for several months. Businesses started operating on their business continuity plans, employees resorted to working from home, markets were closed, and more. Small business owners had it worse during the pandemic as they struggled to keep their businesses running, let
The internet is flooded with content and thus a challenging place to deliver value to prospects. According to eMarketer, 60% of marketers create at least one piece of content every day. Investing in premium content helps businesses to engage customers and stand out in the crowded online marketplace. Since the
Online visibility is no longer an option—it’s the ticket to how businesses stay in front of their customers and get more sales. With Google being one of the most visited platforms for those researching local products or services, it's no brainer how being on the first
Instagram is the social media haven for people in current times. Its popularity has far surpassed that off Facebook. If you want to create a successful business or make a brand out of it, you can't afford to miss out on Instagram. The only way to ace marketing
Businesses need to grow, and one way to achieve this is through digital marketing. This means that your business needs to create a robust presence on the World Wide Web so you can have that leverage against competitors. When narrowed down, digital marketing also comprises many strategies, one of which
Law firms are essential businesses, most especially for those who have current legal cases facing at the moment. However, not all lawyers and law firms are able to market their business because they lack marketing experience. So, it helps to know how marketing automation and digital marketing works and how
Did you know that 80% of local searches result in conversions? In short, this means that if your digital marketing has not considered or at least evaluated a local SEO strategy, something needs to change. However, if you’re not familiar with local search, or even with general SEO, you
Any writer or even those who are not professionals understand the importance of blogging. Ever since the Internet boom, blogs have become a staple for anyone who wants to share various information that people can easily access. It began as something personal for those who wish to impart their passions.
Technology is about innovation and advancement. Today brands count on different digital tools to automate their processes, make their day-to-day tasks more accessible, and produce better strategies for business growth. An interesting stat says that 70% of companies either have incorporated a digital transformation strategy or are working on one.
Email marketing has been around for so many years and it’s still one of the most powerful and effective ways to move the needle in your business. It allows you to widen your reach and spread your message among the right kind of people. But as promising as email
Social media has quite become an integral part of everyone’s lives. From those who use it for entertainment or business improvement, social media is no longer a place of escape; it’s an area to boost popularity and brand awareness, and flash about a life everyone wishes they had.
When you’re using push notifications for your app to promote and invoke more engagement on your products and services, you need to make sure you’re using them correctly and creating the best opportunities for yourself and your business. Sounds simple, but in reality, it’s not. With phones,
Let’s start with the simple stuff. Business-to-business marketing, often referred to as B2B marketing, is the process of marketing products, services or solutions to other organisations. B2C marketing, on the other hand, is when companies market their products directly to consumers. These two different forms of marketing have similar
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” – Seth Godin. Rightly said! Social media is where if you want to rule and make people stay, you must build your authority, nurture
The companies new to local SEO need ample hand-holding to understand how it works! Do you follow the SEO tactics and strategies? If yes, then you know that SEO trends are always changing. Hence, when companies and SEO professionals are looking at SEO practices, it is essential to get the
If the idea of writing blog posts to expand your reach and marketing your content all over the internet excites you, you are ready to start writing. Whether it is your task that you do every day or you are starting with writing posts for an interesting side activity, creating
