Search engine optimization is a thing that must be embraced by all website owners who would like for their sites to rank higher on search engines. To obtain higher rankings and to boost traffic, it is imperative to employ the best SEO strategies.
However, you have to realize that modern SEO techniques focus on not only search engines but also the overall user experience. Furthermore, Google keeps updating its algorithm, and the tactics that you used five years ago will not be effective today.
A proper approach is necessary. And this article will list ten modern SEO techniques that are guaranteed to work for you.
1. Optimize your site to be mobile-friendly
If you would like to experience the best SEO outcomes, then you must ensure that your site is mobile-friendly. Why? When Google updated its algorithm in 2016, mobile-first indexing became a seo ranking factor.
They did this after realizing that most searches are done using mobiles. After all, this is not the 1980’s where mobile phone users were limited. Today, billions of people across the globe now have mobile devices.
Therefore, you have to optimize your site to mobile friendly to get higher SEO rankings.
2. Focus on local SEO optimization
Another modern SEO technique that has proven to work effectively is focusing on local SEO. In recent times, ‘near me’ searches have increased because users are always looking for products or services that are near their geographical location.
You don’t have to be selling something online to try out local SEO. The main aim here is for users to find your business. The users can easily find your business when you include your contact details and directions on your website.
If yours is purely online business, you also have to optimize your site for local searches. And this has proven to be a very effective SEO strategy.
3. Improve the user experience
If you want your site to get more traffic and also obtain higher search engine rankings, you have to ensure that it is user-friendly. When your site provides visitors with the experience they were hoping for or better; the visitors tend to spend more time on your site, which could improve your search engine rankings. Google identifies the time a user has spent on your site.
If the user takes a long time, Google will want to provide him with the most relevant results. However, you must know that for a user to spend a lot of time on your site; you have to post relevant and high-quality content.
4. Maximize on social media
If there is an SEO technique that could help to boost your rankings, it is social media marketing. If you could take a look at the trends and statistics of social media usage over the last decade, you will notice that the number of users keeps increasing every year.
What does this mean? Your online business also needs to have a social media presence because it promotes brand awareness, plus it helps you interact with your target audience easily.
Additionally, social media profiles appear on search engines, and if your posts are engaging enough, your rankings will undoubtedly improve.
5. Do not ignore YouTube SEO
Did you know that YouTube is considered a search engine and that it is the second most popular search engine after Google? If you didn’t know, now you do. When you search for a particular topic or product on Google, you might have noticed that a YouTube video related to the topic appears on the first page.
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YouTube has billions of searches every month, and if you attempt YouTube SEO, your site might end up ranking at the top of search engines. Moreover, it could help improve your traffic with the number of views.
You, however, have to ensure that your YouTube videos are SEO friendly.
6. Rely on the available SEO tools
If you are a digital marketer, you ought to have realized the importance of SEO tools and frameworks by now. They help you have a clear grasp of your website’s performance, plus they let you analyze, fix errors, and even generate site reports.
Numerous tools perform different functions to help boost your site’s SEO rankings. You should use them accordingly, but you have to know that there are free and paid tools. They are an efficient way to manage and optimize your website.
7. Link building
Link building is a modern SEO technique that is not expected to fade anytime soon. Why? Search engines consider backlinks as a ranking factor, and if your site has a lot of quality backlinks, it will most likely rank higher.
It is up to you to implement the best link building strategy so that your website is free from toxic backlinks that could see you get penalized. It is most advisable to source your links from authoritative sites.
8. Ensure to use LSI keywords
If you want Google bots and users to find your site easily, it is imperative for you to use LSI (Long Semantic Indexing) keywords. They are words that help search engines to determine the relevance of your content, and what it relates to.
For instance, if you are writing about Apple MacBook, you have to use words that will enable Google to identify that you are talking about the company and not the fruit. The most effective way to achieve this is by using LSI keywords.
9. Focus on Metadata
Metadata is a crucial part of SEO, and it includes Meta descriptions and title tags. You have to ensure that every content you post contains them. Meta descriptions have to be unique, and each should describe what a specific page is about.
If you duplicate them, your site will hardly get recognized. On the other hand, title tags need to be captivating, and they should contain a keyword to inform the users what your page is all about. They also need to be unique with every page.
10. Write content that has at least 1800 words
Websites that have more words will most likely rank higher on search engines compared to those that post about 300-words content.
Long posts are prioritized because Google considers them to provide in-depth information on a particular topic. Moreover, it is more engaging than short content, which increases the chances of people sharing it.
SEO techniques are not as hard as some people presume them to be. However, you cannot achieve SEO success if you don’t implement your strategies right. You might consider trying out the tactics mentioned above if you want to boost your SEO rankings.
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.