29 Best Website & SEO Audit Tools That Every Marketer Should Use [Updated]

29 Best Website & SEO Audit Tools That Every Marketer Should Use [Updated]

Here are some trusted as well as best website audit and seo tools that can work for any digital marketing agency to makes their seo efforts easier.

In this fast-paced digital world, there is tremendous pressure on business owners and marketers to achieve the results. As a result, they must regularly audit your website for discrepancies and optimize it to enhance your search ranking using SEO tools.

However, due to frequent changes in the search algorithm and new SEO strategies emerging suddenly, it has become essential to keep updating your SEO strategies. It can be a tricky proposition. However, there's nothing to worry about as there are lots of technical SEO audit tools that can assist you in saving your time and money. 

Here are some of the top free website audit and SEO tools that your digital marketing agency should consider while auditing your website. For your convenience, I have divided these tools into different categories so that every marketer can easily comprehend their functionalities.

So, without further ado, let's get started.

Pre-business analysis Tools

A. Website Audit Tools:

1. Woorank.com

Woorank is one of the best website review and SEO tools. The fantastic thing about this tool is it enables you to run a free review. You can also create an Advanced Review to track and optimize your site. If you are looking for a website audit tool, this tool is perfect for you.

Salient Features

  • Content Management
  • Auditing
  • Competitor Analysis
  • User Management
  • Google Analytics integration
  • Keyword Tracking
  • Link Management
  • Mobile Search Tracking

2. SE Ranking

The SE Ranking Website Audit has a unique feature of scanning your website, including domains, sub-domains and even pages blocked by robots.txt against key SEO parameters.

The significant part is that you get a comprehensive report about the status of your pages, links & images, along with clear recommendations on how to fix problem areas if there are any. 

A Settings section also helps you customize information per your requirements, including selecting the pages for crawling, scanning frequency and parser settings.

You can get all the information in the form of a professional report you can send to your client.

Salient Features

  • Keyword Suggestion Tool
  • Marketing Plan
  • Keyword Rank Tracking
  • SEO/PPC
  • White Label
  • User Role Permissions
  • Position Tracking
  • Website Audit
  • Social Media Management
  • Page Changing Monitoring
  • Keyword Grouping
  • On-Page SEO Audit
  • Backlinks Monitoring
  • Keyword Research
  • SEO Reporting Tools
  • API
  • Competitor Research
  • Keyword Grouper
  • Lead Generator

3. Serpstat.com

Serpstat is an all-inclusive platform with five different tools, including keyword research, rank tracking, backlink analysis, competitive analysis and site audit.

As far as the SEO audit tool is concerned, it scrutinizes your site and provides you with a report consisting of different types of errors found, links to pages where they've been noticed and a recommendation on how to fix them.

A "Tool" section also finds all issues concerned with meta tags, headings, indexation, links, redirects, server parameters, HTTP/HTTPS, loading speed, etc. It also allows exporting your report to the spreadsheet or PDF format and adding your logo to this report. 

Salient Features

  • Keyword Research
  • Search Analytics
  • Advertising Analysis
  • Content Marketing Ideation
  • Competitor Research
  • Rank Tracking
  • Market Intelligence
  • On-Page Audit
  • Reports & Infographics
  • API
  • Backlinks Analysis

4. Screamingfrog.co.uk

Screaming Frog lets you simultaneously get all the informative data from an entire site. On top of being an audit tool, it also works as a crawler. It scans/crawls your entire site and gives out data from an SEO perspective. This way, you get a lot of valuable insight into any SEO problems concerning your location.

You can also download this tool on the desktop. It will be a big plus point for the marketers as it enables the crawl to happen much quicker. It's worth it for any marketer/agency to download. I highly recommend it.

Salient Features

  • Find Broken Links
  • Audit Redirects
  • Analyse Page Titles & Meta Data
  • Discover Duplicate Content
  • Extract Data with XPath
  • Review Robots & Directives
  • Generate XML Sitemaps
  • Integrate with GA, GSC & PSI
  • Crawl JavaScript Websites
  • Visualize Site Architecture

5. Netpeak Spider

Netpack Spider is a great option when you are looking for a fast and comprehensive technical audit. This tool audits more than 50 keywords parameter on a single page, can find a maximum of 60 issues, scrutinize your internal & external links, find broken links and calculate internal page structure to enhance overall website performance. So what more do you need?

Thousands of marketers, SEO professionals and web admins across the globe utilize Netpeak Spider to perform daily SEO tasks without any hassle. Try it free for 14 days!

Salient Features

  • Spot 80+ issues of website optimization
  • Check 70+ key on-page SEO parameters
  • Site scraping and web data extraction
  • Data segmentation
  • SEO audit with white label feature
  • Internal PageRank calculation
  • XML Sitemap generator and validator
  • Built-in tool for source code and HTTP headers analysis

6. Webmasters

Google Webmaster is Google's official tool that allows users to get data, devices and diagnostics for a healthy, Google-friendly website. It deciphers and enhances your site in Google and other search engines. In addition, it assists in fixing problems and finding answers to your queries or issues on the website.

Salient Features

  • Search queries
    •   The impressions section
    •   Query metrics
    •    Click-through rates

  • Search keywords
  • Refining your web page keyword performance
  • Google Authorship

7. Sitechecker

Sitechecker is a multipurpose SEO platform for constant monitoring and quality auditing of your website. The monitoring feature will help you keep track of all changes to your site 24/7 and measure the impact of those changes on your site's ranking. You will also be able to monitor the SEO strategy on the page and the content marketing tactics of your competitors.

With the audit feature, you'll get a step-by-step list of SEO tasks for your site and be able to improve its technical optimization. For a more detailed audit, you can connect your Google Search Console and Google Analytics accounts to Sitechecker.

  • Salient Features
  • SEO monitoring.
  • Technical SEO audit.
  • Notification of the risk of losing Google traffic.
  • Tracking and analysis of backlinks.
  • Competitor tracking.
  • Daily reports on the position of the site in search results.
  • Ability to connect Google Search Console and Google Analytics
  • Convenient extension for Google Chrome.

8. Google Analytics

Whether you wish to boost your sales, find more visitors, or improve your website, Google Analytics has the answers and insights to improve your business.

If you wish to learn how your marketing programs perform on all digital platforms, Google Analytics is the answer. Whatever your business goals, it provides powerful insights into which campaign drives visits, sales and actions from your users.

Salient Features

  • Traffic Reporting
  • Conversion tracking
  • Keywords referral
  • Third-party referrals
  • Custom dashboards

9. Nightwatch

Nightwatch is the perfect match if you're looking for a sophisticated, all-in-one SEO tool. With Nightwatch, you can customize reports, run site audits, discover keywords and competitors automatically, and more. 

The intuitively-designed dashboard lets you quickly view your most important metrics. In addition, you can customize your graphs however you want -- add competitors, segments, add various sources. It makes it easy to compare data and make decisions to optimize your SEO efforts further.

Salient Features

  • Browser Automation
  • Clean Syntax
  • Built-in Test Runner
  • Cloud Testing Support
  • WebDriver Service
  • Page Objects Support
  • Continuous Integration
  • Easy to Extend

10. Advanced Web Ranking

Each complete SEO audit must include a comprehensive analysis of the website's rankings for the targeted keywords. Advanced Web Ranking has been built explicitly to help you track your rankings on any search engine, location and device.

Starting by having a look at your potential clients' starting point in SERPs and continuing with tracking your SEO evolution, Advanced Web Ranking helps you meet your goals through metrics such as visibility score, market share or click share. It can also help you discover the competitors that count and understand how the SERP for each of your keywords is shaping up.

11. Moz.com

Moz is a terrific link explorer that assists you in performing competitive link research, exploring backlinks, anchor text and much more for free. I consider this one of the best tools for checking backlinks.

Salient Features

  • All your keyword research in one tool
  • Seamlessly add to, manage and create keyword lists in a single place
  • Find better keywords by seeing thousands of intuitive suggestions
  • Prioritize keywords by the metrics that matter

12. Majesticseo.com 

Majestic SEO is a link intelligence tool specifically designed for SEO and internal PR & Marketing. With the help of this site explorer, you can get information about inbound links and site summary data. It even lets you find how all the websites on the internet link to each other with the largest Link Intelligence database on the planet. 

This tool gives you comprehensive information, including the fabric of the web. It is knitted together, which is impossible for any other site or search engine. It also depicts popular anchor text, anchor text diversity and link diversity.

Salient Features

  • Site Explorer
  • Backlink History Checker
  • Search Explorer
  • Link Intelligence API
  • "Campaigns"
  • Verified Domains
  • Flow Metrics History
  • Keyword Checker

13. Ahrefs.com

Ahrefs will accumulate all the data and show you the metrics in a single table with the options to sort and export. Some of the famous metrics include the number of backlinks and internal links. You also get information about anchor text, anchor text diversity and link diversity. 

Salient Features

  • SEO Auditing
    • Site Audits
    • Change Tracking
    • Log File Analysis
  • Keyword Research 
  • Rank Tracking    
    •   SERP Rank Tracking
    •   Localization
    •   Rank Alerts
  • Off-Page SEO    
    • Link Building   
    • Backlink Monitoring
  • SEO Reporting    
    • Competitor Analysis     
    • Data Visualization
    • Custom Reports
    •  While Label

14. Smallseotools.com

SmallSEOTools helps determine how many backlinks are pointing to the website or link you entered. It also provides information about the anchor text being used, the PageRank of the backlink source and any potential flags or warnings for each connection.

Salient Features

  • Backlink Checker
  • Backlink Maker
  • Website Link Count Checker
  • Website Broken Link Checker
  • Link Price Calculator
  • Reciprocal Link Checker
  • Website Link Analyzer Tool
  • Broken Backlink Checker
  • Valuable Backlink Checker
  • Backlinks Competitors
  • Anchor Text Distribution

15. Brokenlinkcheck.com

This free online Checker / Validator not just tells you which of your hyperlinks are dead, but it will also show where exactly those stale references locate in your HTML code!

Such a unique feature makes our checking service stand out from other problem detection tools and makes it very convenient for web administrators to find bad URLs and clean them in no time. For example, it's never been so easy to locate and fix dead weblinks!

Salient Features

  • Checks your websites and blogs for dead links
  • Can scan an unlimited number of webpages
  • Validates both internal and external URLs
  • Shows the location of problematic links in your HTML
  • Reports error codes (404 etc.) for all bad URLs
  • Runs on Windows, Mac OS, Linux, Android and iOS

16. Deadlinkchecker.com

This dead link checker tool is free to use, doesn't require a download and will quickly identify non-working, wrong links for you to correct. It will enable you to keep your site fresh, accurate and free from broken links.

This URL checker (linkchecker) can check your site or competitors' sites for either a single page or the whole site. The report will identify the number of links checked together with any errors.

Salient Features

  • Site check - free service allows you to check a single web page or a whole website for broken links.
  • Multi check - a free service requires a login, which can check multiple websites and send a report by email.
  • Auto check - a subscription service that scans several websites automatically, unattended, and on a user-specified schedule. Reports are emailed or available online.

Tools for On-page Activities

A. Keyword Research Tools:

17. wordtracker.com

WordTracker is one of the best keyword research tools available on the internet. It reveals high-performing keywords in minutes with the keyword research tool.

18. Google Keyword Planner

Keyword Planner is a free AdWords tool that helps you build Search Network campaigns by finding keyword ideas and estimating how they may perform.

19. Keyworddiscovery.com

Keyword Discovery is the most powerful Keyword Research tool that fetches keyword search statistics from major search engines worldwide. Keyword Discovery can tell you the search phrases people use to find products and services and the search terms that drive traffic to your competitors.

If you believe your site's ranking is being harmed by low-quality links you do not control, you can ask Google to remove these wrong links by using Disavow tool.

Using the Monitorbacklinks tool, every marketer can quickly discover bad backlinks on the website. The easiest way to disavow them!

C. Content Optimization & Check Duplicate Content:

22. Edubirdie

Google hates duplicate content, so be aware. Many marketers face this issue - because of a lack of knowledge and writing skills. But no worry, you can still get ideas from other content and proofread with some of the best Plagiarism checkers like Edubirdie. I tried it many times; it helped me a lot. Most importantly, it's easy to use; you just need to copy documents and paste them into the search box. Within a few mins, it will give you the plagiarism score.

Plagiarism Checker

23. SamedayPapers.com online checker

SamedayPapers.com online checker allows evaluating the level of plagiarism in any text. This checker is free of charge and very fast – you can get a complete result in just 20 seconds. It allows you to check any essay or other pieces of writing so that there are no mistakes because originality is crucial for academic performance.

Among the advantages of this checker worth mentioning is the instant results, which show all the sources that have similarities with the checked text. Plus, the whole program is elementary to use. You can either copy-paste your text or upload a file in such formats as pdf, doc, or txt.

24. Siteliner.com

Siteliner is one of the easiest ways to analyze your entire website, including duplicate content, broken links, internal page rank, redirections and more. It even assists you in creating an XML sitemap.

25. Eduzaurus Plagiarism Checker

Eduzaurus offers an easy-to-use free online plagiarism checker for students who need to review essays, web content, resumes or any other document. There's the option to copy and paste or upload a document for ease. The checker then scans the web for journals, articles, books, and other relevant content that might be considered plagiarism. It then ranks the overall text for uniqueness and gives it a percentage.

The uniqueness percentage is a big plus for Edubirdie because it makes it super easy to review what requires the most changes at a glance. However, this checker solely checks for plagiarism and does not review grammar or offer writing suggestions, so it might not suit everyone.   

26. Smallseotools.com

Smallseotools plagiarism checker checks duplicate content on a webpage or an article. Please copy and paste your content into the box below, and then click on the big green button. All duplicate content will show in RED color, and all unique content will show in green color.

27. Plagspotter.com

PlagSpotter is an online duplicate content checking and monitoring tool. Check your whole site for duplicate content or automatically monitor your pages for plagiarism. PlagSpotter allows you to monitor your selected URLs for duplicate content automatically. This tool also scans the site regularly and you by email of the % of duplication.

28. Copyscape.com

Copyscape is a free plagiarism checker. The software lets you detect duplicate content and check if your articles are original.

D. Page Speed:

29 Dotcom Website Speed Test 

Website speed is one of the key ranking factors for the search engine. If your website speed is fast, there is a chance to increase ranking, customer engagement (visitors will consume more time on site) and overall conversion. So what are you waiting for? Keep checking your website's speed regularly with some best available tools.

Website Speed Test

Final Words

Are you still interested to learn about SEO tools that can save your time and give a result more efficiently? If yes, check out this article to get the best ones for your website today!

Also, do not forget to let us know which one of these tools you like the most? Comment below. 

Sawaram Suthar is the founder of TheNextScoop and Jagat Media. A digital marketing consultant, he has experience in branding, promotions, page optimization, research, and strategy. He has an MBA from the University of Pune. Anyone can find him on Twitter @sawarams.

Marketing Strategies to Disrupt the Competition

Businesses, large and small alike, have to find ways...

4 mins read

Within Boundaries The Changing Impact of Inbound Marketing

1. The Conversion chase  Would you rather spend your...

7 mins read