Here are some trusted as well as best website audit and seo tools that can work for any digital marketing agency to makes their seo efforts easier.
In this fast-paced digital world, there is tremendous pressure on business owners and marketers to achieve the results. As a result, they must regularly audit your website for discrepancies and optimize it to enhance your search ranking using SEO tools.
However, due to frequent changes in the search algorithm and new SEO strategies emerging suddenly, it has become essential to keep updating your SEO strategies. It can be a tricky proposition. However, there's nothing to worry about as there are lots of technical SEO audit tools that can assist you in saving your time and money.
Here are some of the top free website audit and SEO tools that your digital marketing agency should consider while auditing your website. For your convenience, I have divided these tools into different categories so that every marketer can easily comprehend their functionalities.
So, without further ado, let's get started.
Pre-business analysis Tools
A. Website Audit Tools:
Woorank is one of the best website review and SEO tools. The fantastic thing about this tool is it enables you to run a free review. You can also create an Advanced Review to track and optimize your site. If you are looking for a website audit tool, this tool is perfect for you.
Serpstat is an all-inclusive platform with five tools, including keyword research, rank tracking, backlink analysis, competitive analysis and site audit.
As far as the SEO audit tool is concerned, it scrutinizes your site and provides a report consisting of different types of errors found, links to pages where they've been noticed and a recommendation on how to fix them.
A "Tool" section also finds all issues concerned with meta tags, headings, indexation, links, redirects, server parameters, HTTP/HTTPS, loading speed, etc. It also allows exporting your report to the spreadsheet or PDF format and adding your logo to this report.
Screaming Frog lets you simultaneously get all the informative data from an entire site. On top of being an audit tool, it also works as a crawler. It scans/crawls your entire site and gives out data from an SEO perspective. This way, you get a lot of valuable insight into any SEO problems concerning your location.
You can also download this tool on the desktop. It will be a big plus point for the marketers as it enables the crawl to happen much more quicker. It's worth it for any marketer/agency to download. I highly recommend it.
Find Broken Links
Analyse Page Titles & Meta Data
Discover Duplicate Content
Extract Data with XPath
Review Robots & Directives
Generate XML Sitemaps
Integrate with GA, GSC & PSI
Visualize Site Architecture
Netpack Spider is a great option when you are looking for a fast and comprehensive technical audit. This tool audits more than 50 keywords parameter on a single page, can find a maximum of 60 issues, scrutinize your internal & external links, find broken links and calculate internal page structure to enhance overall website performance. So what more do you need?
Thousands of marketers, SEO professionals and web admins across the globe utilize Netpeak Spider to perform daily SEO tasks without any hassle. Try it free for 14 days!
Spot 80+ issues of website optimization
Check 70+ key on-page SEO parameters
Site scraping and web data extraction
SEO audit with white label feature
Internal PageRank calculation
XML Sitemap generator and validator
Built-in tool for source code and HTTP headers analysis
Google Webmaster is Google's official tool that allows users to get data, devices and diagnostics for a healthy, Google-friendly website. It deciphers and enhances your site in Google and other search engines. In addition, it assists in fixing problems and finding answers to your queries or issues on the website.
The impressions section
Refining your web page keyword performance
Sitechecker is a multipurpose SEO platform for constant monitoring and quality auditing of your website. The monitoring feature will help you keep track of all changes to your site 24/7 and measure the impact of those changes on your site's ranking. You will also be able to monitor the SEO strategy on the page and the content marketing tactics of your competitors.
With the audit feature, you'll get a step-by-step list of SEO tasks for your site and be able to improve its technical optimization. For a more detailed audit, you can connect your Google Search Console and Google Analytics accounts to Sitechecker.
Technical SEO audit.
Notification of the risk of losing Google traffic.
Tracking and analysis of backlinks.
Daily reports on the position of the site in search results.
Ability to connect Google Search Console and Google Analytics
Convenient extension for Google Chrome.
8. Google Analytics
Whether you wish to boost your sales, find more visitors, or improve your website, Google Analytics has the answers and insights to improve your business.
If you wish to learn how your marketing programs perform on all digital platforms, Google Analytics is the answer. Whatever your business goals, it provides powerful insights into which campaign drives visits, sales and actions from your users.
Nightwatch is the perfect match if you're looking for a sophisticated, all-in-one SEO tool. With Nightwatch, you can customize reports, run site audits, discover keywords and competitors automatically, and more.
The intuitively-designed dashboard lets you quickly view your most important metrics. In addition, you can customize your graphs however you want -- add competitors, segments, add various sources. It makes it easy to compare data and make decisions to optimize your SEO efforts further.
Built-in Test Runner
Cloud Testing Support
Page Objects Support
Easy to Extend
10. Advanced Web Ranking
Each complete SEO audit must include a comprehensive analysis of the website's rankings for the targeted keywords. Advanced Web Ranking has been built explicitly to help you track your rankings on any search engine, location and device.
Starting by having a look at your potential clients' starting point in SERPs and continuing with tracking your SEO evolution, Advanced Web Ranking helps you meet your goals through metrics such as visibility score, market share or click share. It can also help you discover the competitors that count and understand how the SERP for each of your keywords is shaping up.
B. Backlink Checker Tools:
Moz is a terrific link explorer that assists you in performing competitive link research, exploring backlinks, anchor text and much more for free. I consider this one of the best tools for checking backlinks.
All your keyword research in one tool
Seamlessly add to, manage and create keyword lists in a single place
Find better keywords by seeing thousands of intuitive suggestions
Prioritize keywords by the metrics that matter
Majestic SEO is a link intelligence tool specifically designed for SEO and internal PR & Marketing. With the help of this site explorer, you can get information about inbound links and site summary data. It even lets you find how all the websites on the internet link to each other with the largest Link Intelligence database on the planet.
This tool gives you comprehensive information, including the fabric of the web. It is knitted together, which is impossible for any other site or search engine. It also depicts popular anchor text, anchor text diversity and link diversity.
Ahrefs will accumulate all the data and show you the metrics in a single table with the options to sort and export. Some of the famous metrics include the number of backlinks and internal links. You also get information about anchor text, anchor text diversity and link diversity.
SmallSEOTools helps determine how many backlinks are pointing to the website or link you entered. It also provides information about the anchor text being used, the PageRank of the backlink source and any potential flags or warnings for each connection.
Website Link Count Checker
Website Broken Link Checker
Link Price Calculator
Reciprocal Link Checker
Website Link Analyzer Tool
Broken Backlink Checker
Valuable Backlink Checker
Anchor Text Distribution
C. Broken Link Checker:
This free online Checker / Validator not just tells you which of your hyperlinks are dead, but it will also show where exactly those stalereferenceslocate in your HTML code!
Such a unique feature makes our checking service stand out from other problem detection tools and makes it very convenient for web administrators to find bad URLs and clean them in no time. For example, it's never been so easy to locate and fix dead weblinks!
Checks your websites and blogs for dead links
Can scan an unlimited number of webpages
Validates both internal and external URLs
Shows the location of problematic links in your HTML
Reports error codes (404 etc.) for all bad URLs
Runs on Windows, Mac OS, Linux, Android and iOS
This dead link checker tool is free to use, doesn't require a download and will quickly identify non-working, wrong links for you to correct. It will enable you to keep your site fresh, accurate and free from broken links.
This URL checker (linkchecker) can check your site or competitors' sites for either a single page or the whole site. The report will identify the number of links checked together with any errors.
Site check - free service allows you to check a single web page or a whole website for broken links.
Multi check - a free service requires a login, which can check multiple websites and send a report by email.
Auto check - a subscription service that scans several websites automatically, unattended, and on a user-specified schedule. Reports are emailed or available online.
Tools for On-page Activities
A. Keyword Research Tools:
WordTracker is one of the best keyword research tools available on the internet. It reveals high-performing keywords in minutes with the keyword research tool.
18. Google Keyword Planner
Keyword Planner is a free AdWords tool that helps you build Search Network campaigns by finding keyword ideas and estimating how they may perform.
Keyword Discovery is the most powerful Keyword Research tool that fetches keyword search statistics from major search engines worldwide. Keyword Discovery can tell you the search phrases people use to find products and services and the search terms that drive traffic to your competitors.
B. Remove Bad Links:
20. Google webmasters: disavow-links-main
If you believe your site's ranking is being harmed by low-quality links you do not control, you can ask Google to remove these wrong links by using Disavow tool.
Using the Monitorbacklinks tool, every marketer can quickly discover bad backlinks on the website. The easiest way to disavow them!
C. Content Optimization & Check Duplicate Content:
Google hates duplicate content, so be aware. Many marketers face this issue - because of a lack of knowledge and writing skills. But no worry, you can still get ideas from other content and proofread with some of the best Plagiarism checkers like Edubirdie. I tried it many times; it helped me a lot. Most importantly, it's easy to use; you just need to copy documents and paste them into the search box. Within a few mins, it will give you the plagiarism score.
23. SamedayPapers.com online checker
SamedayPapers.com online checker allows evaluating the level of plagiarism in any text. This checker is free of charge and very fast – you can get a complete result in just 20 seconds. It allows you to check any essay or other pieces of writing so that there are no mistakes because originality is crucial for academic performance.
Among the advantages of this checker worth mentioning is the instant results, which show all the sources that have similarities with the checked text. Plus, the whole program is elementary to use. You can either copy-paste your text or upload a file in such formats as pdf, doc, or txt.
Siteliner is one of the easiest ways to analyze your entire website, including duplicate content, broken links, internal page rank, redirections and more. It even assists you in creating an XML sitemap.
25. Eduzaurus Plagiarism Checker
Eduzaurus offers an easy-to-use free online plagiarism checker for students who need to review essays, web content, resumes or any other document. There's the option to copy and paste or upload a document for ease. The checker then scans the web for journals, articles, books, and other relevant content that might be considered plagiarism. It then ranks the overall text for uniqueness and gives it a percentage.
The uniqueness percentage is a big plus for Edubirdie because it makes it super easy to review what requires the most changes at a glance. However, this checker solely checks for plagiarism and does not review grammar or offer writing suggestions, so it might not suit everyone.
Smallseotools plagiarism checker checks duplicate content on a webpage or an article. Please copy and paste your content into the box below, and then click on the big green button. All duplicate content will show in RED color, and all unique content will show in green color.
PlagSpotter is an online duplicate content checking and monitoring tool. Check your whole site for duplicate content or automatically monitor your pages for plagiarism. PlagSpotter allows you to monitor your selected URLs for duplicate content automatically. This tool also scans the site regularly and you by email of the % of duplication.
Copyscape is a free plagiarism checker. The software lets you detect duplicate content and check if your articles are original.
Website speed is one of the key ranking factors for the search engine. If your website speed is fast, there is a chance to increase ranking, customer engagement (visitors will consume more time on site) and overall conversion. So what are you waiting for? Keep checking your website's speed regularly with some best available tools.
Sawaram Suthar is the founder of TheNextScoop and Jagat Media. A digital marketing consultant, he has experience in branding, promotions, page optimization, research, and strategy. He has an MBA from the University of Pune. Anyone can find him on Twitter @sawarams.