Many digital marketing agencies spend plenty of hours each week auditing prospective client’s websites to see how SEO friendly they are and how much traffic they are getting. So, I’m continuously looking for the best available website audit and SEO tools that will save their time and give a result more efficiently.
After analyzing hundreds of available tools, I’ve come up with my top free website audits and SEO tools that your digital marketing agency should consider to audit website.
Here I have divided tools into category wise so it would be easy for a marketer to understand the functionality of all tools.
1. Pre-business analysis Tools
A. Website Audit Tools:
WooRank is the most popular Website Review and SEO Tool. It allows you to run a free Review. It creates an Advanced Review to track and optimize your website. If you’re looking for a website audit tool, this tool is awesome.
Serpstat is an all-in-one SEO platform which contains 5 tools: keyword research, rank tracking, backlink analysis, competitive analysis, and site audit.
As to site audit tool, it analyzes your site and provides you with a report that contains types of found issues, links to pages where they've been noticed, and a recommendation on how to fix them.
The tool finds all issues related to meta tags, headings, indexation, links, redirects, server parameters, HTTP/HTTPS, loading speed, etc. What is more, it allows exporting your report to the spreadsheet or PDF format and adding your own logo to this report.
QuickSprout is one of the best tools available free for the marketer. It allows the marketer to review all website at once and also you can compare a website with your competitors. It gives more technical SEO stuff than non-technical one. Like Java scripts, CSS, HTML request and many others.
Screaming Frog is fantastic for getting the most informative data from an entire site at once. In fact, it is not just providing an audit but it’s more of a crawl. It scans/crawls your whole site and outputs data from an SEO perspective, giving you lots of valuable insight into any SEO problems your site could have.
This tool, you can download on desktop and this is a plus point for the marketer because it allows the crawl to happen so much faster. It’s definitely worth any marketer/agency to download. I highly recommend it.
v) Netpeak Spider
If you're looking for fast, and comprehensive technical audit, then Netpeak Spider is the best option. It can audit 50+ keywords parameter on a single page, can find up to 60 issues, analyze your internal and external links, find broken links, can calculate internal page structure to increase overall website performance. What more do you need?
Thousands of marketers, SEO professionals and webmasters across the world use Netpeak Spider to perform daily SEO tasks without any hurdle. Try it free for 14 days!
Google Webmaster is Google’s official tool which users to get data, tools, and diagnostics for a healthy, Google-friendly website. It understands and improves your site in Google & other Search engines. It helps Fix problems and find answers to your questions or issue on the website.
vii) Google Analytics
Whether you want to boost sales, find more visitors or improve your website, Google Analytics has the answers and insights you need to improve your business.
When you need to see how your marketing programs are performing on all digital platforms, Google Analytics is ready to help. Whatever your business goals, you'll find powerful insights into which campaigns really drive visits, sales and other actions from your users.
B. Backlink Checker Tools:
Opensitexplorer is one of the best trusts worthy backlink check tool available on the internet. Open Site Explorer is Moz's Search Engine for Links. Perform competitive link research, explore backlinks, anchor text, and more for free. For me, this is the best tool.
Majesticseo is a Link intelligence tool for SEO and Internet PR and Marketing. This Site Explorer shows inbound link and site summary data. We can find out how all the websites on the internet link to each other with the largest Link Intelligence database on the planet.
No other site or search engine gives you as much detailed information about how the fabric of the web is knitted together. It also shows popular anchor text, anchor text diversity, link diversity.
Ahrefs will collect all data and show you the metrics in a single table with the options to sort and export. Among the displayed metrics: number of backlinks and internal links. It also shows popular anchor text, anchor text diversity, link diversity.
The backlink check tool is running a series of tests to determine how many backlinks are pointing to the website or link you entered. Additional information is also being collected including anchor text used, Page Rank of the backlink source, and any potential flags or warnings for each individual link.
C. Broken Link Checker:
This free online Checker / Validator not just tells you which of your hyperlinks are dead but it will also show to your where exactly those stale references locate in your HTML code!
Such a unique feature makes our checking service stand out from other available problem detection tools and makes it very convenient for a webmaster to find bad URLs and clean them in no time. It's never been so easy to locate and fix dead weblinks!
This deadlinkchecker tool is free to use, doesn't require a download and will quickly identify non-working, bad links for you to correct. This will enable you to keep your site fresh, accurate and free from broken links.
This URL checker (linkchecker) can check your site or your competitors' sites, either for a single page or the whole site. The report will identify the number of links checked together with any errors.
2. Tools for On-page Activities
A. Keyword Research Tools:
WordTracker is one of best keyword research tool available on the internet. It reveals high performing keywords in minutes with the keyword research tool.
ii) Google Keyword Planner
Keyword Planner is a free AdWords tool that helps you build Search Network campaigns by finding keyword ideas and estimating how they may perform.
Keyword Discovery is the most powerful Keyword Research tool that fetches keyword search statistics from the entire major search engines worldwide. Keyword Discovery can tell you the search phrases people use to find products and services, as well as the search terms that drive traffic to your competitors.
B. Remove Bad Links:
i) Google webmasters: disavow-links-main
If you believe your site's ranking is being harmed by low-quality links you do not control, you can ask Google to remove these bad links by using Disavow tool.
Using Monitorbacklinks tool, every marketer can easily discover bad backlinks on the website. The easiest way to disavow them!
C. Content Optimization & Check Duplicate Content:
Google hates duplicate content, so be aware. Many marketers out there are facing this issue - because of lack of knowledge and writing skills. But no worry, you can still get ideas from other content and proofread with some of best Plagiarism checker like Edubirdie. I personally tried it many time, it helped me a lot. The most important is, it's easy to use, you just need to copy documents and paste into the search box. Within few mins, it will give you the plagiarism score.
ii ) Siteliner.com
Free and fast way to analyze your entire website including duplicate content, broken links, internal page rank, redirections and more. Using siteliner you can also create an XML sitemap.
You can use this smallseotools plagiarism checker to check duplicate content on a webpage or an article. To use this, please copy and paste your content into the box below, and then click on the big green button. All duplicate content will show in RED color and all unique content will show in green color.
PlagSpotter is an online duplicate content checking and monitoring tool. Check your whole site for duplicate content or automatically monitor your pages for plagiarism. PlagSpotter allows you to automatically monitor your selected URLs for duplicate content. This tool also scans site on regular basis and you by email of the % of duplication.
Copyscape is a free plagiarism checker. The software allows you to detect duplicate content and check if your articles are original.
D. Page Speed:
Website speed is one of the key ranking factors for the search engine. If your website speed is fast, then there is a chance to increase ranking, customer engagement (visitor will consume more time on site) and overall conversion. So what are you waiting? keep checking your website's speed on a regular basis with some best available tool.
Still, Are you looking for more seo tools that can help you to save time and give a result more efficiently? Check out this article to get some more seo tools for your website.
Which one do you like the most? Comment below.
Sawaram Suthar is head of marketing at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.